#wagons

Subaru's first major sales success in North America came with the Leone, which debuted in Japan in 1971 and here in 1972. It went through several generations…

Ford conducted a lot of marketing research for its Edsel brand and was assured by many well-educated MBA types that its new lineup would be hugely successful. The research scientists said the unique styling and features Edsel offered would appeal to a broad cross-section of the American populace. After a television musical debut in the fall of 1957, Edsels were shipped to dealers where they remained under wraps until it was time for the ‘58 model year. 

Crazy styling aside, Edsel’s arrival caused some immediate brand confusion in relation to Mercury, and in more limited circumstances, Ford. Much of said confusion occurred in the company’s debut year when Edsel spread the “lots of new models” sauce a little too thin. We start at the brand’s second most basic offering: Pacer.

Ford successfully orchestrated a splashy live television musical debut for its new brand Edsel in the fall of 1957. The program was a culmination of a multi-year project to establish a new division of Ford that would compete more directly with the likes of Oldsmobile, Buick, and DeSoto. Edsels promised to be notably different from the Mercury with which it shared most everything except styling.

Edsel was to be much more value-conscious than the new-for-’58 unibody Lincolns, which sought to move the brand upmarket after the almost instantaneous discontinuation of the Continental Division. After Frank Sinatra and Bing Crosby ushered in the Edsel name it was time to show off the all-new models in showrooms, and introduce a supposedly excited American consumer to the lineup.

Edsel received an honorary mention a couple of weeks ago, in our current Rare Rides Icons series on the Lincoln Mark cars. Then it was mentioned again the other day in Abandoned History’s coverage of the Cruise-O-Matic transmissions. It’s a sign. We need to talk about Edsel.

Remember the era, around the middle of the 2010s, when we were all supposed to desire a brown station wagon with a manual transmission (or mock those who liked brown wagons after it was cool)? Well, today’s Junkyard Find is just that!

I always look for two kinds of Toyotas when I’m walking the rows of a Ewe Pullet-type yard: Newish Camrys with manual transmissions and odometers showing better than 300,000 miles. Generally, Corolla wagons in junkyards are either mercilessly thrashed hoopties, assaulted-with-glue-gun art cars, or fastidiously-maintained trade-ins, few of which reach the magical 300k-mile mark. When I saw a fairly straight late-production AE92 Corolla in lurid, backyard-applied purple house paint and snowboard-culture decals, I expected to see Grandma’s hand-me-down church-on-Sundays-only wagon that had 120,000 miles when its keys were pressed into the grandbaby’s eager hands… and 127,000 miles when it took that final tow-truck ride to Pick Your Part.

We finish up our Rare Rides Icons coverage of the AMC Matador today by spending some time abroad. The Matador maintained a few different passports as it donned new branding and nameplates for its various international adventures. And unlike many domestic cars of the period, AMC saw sales success when its midsize arrived in other markets.

Subaru hasn’t sold the WRX as a wagon since 2015. While fans have been clamoring for its return ever since, the automaker’s willingness to play along hasn’t gotten much further than its Viziv concept vehicles.

But that doesn’t mean other markets have to do without. The manufacturer is currently prepping the 2022 WRX Sportwagon for the Australian market. Though it’s difficult to be broken up about it being trapped in the land down under, considering it’s going to be offered exclusively with a continuously variable transmission (CVT).

We left off in Part II of our AMC Matador coverage during the model lineup’s second year on the market. The Matador was working overtime by 1975, as AMC marketed their largest car to the intermediate and large car buyers. Unfortunately, things only went downhill from there.

AMC introduced its new Matador lineup into the very competitive intermediate (midsize) car market in 1971. It was a time when the company was making advances in build quality, streamlining, and an industry-leading all-encompassing warranty. And though the Rebel by any other name was selling decently, it wasn’t grabbing market share as AMC expected. Especially lackluster were sales of the Matador Coupe, a body style that was the top seller amongst its domestic competitors. As 1974 approached, AMC prepared to make some big changes to Matador, and introduce an all-new two-door.

The American Motors Matador line was many things to many people during its run from 1971 to 1978. Built domestically and abroad, Matadors occupied more than one size class, a broad range of price points, and were even dressed in fashionable luxury garb for a while. Come along as we explore the world of Matador.

Ever since I began my effort to document some of the interesting machinery that shows up in car graveyards, the quantity of discarded Volvo 240s has remained steady. Back in the late 2000s, I’d had an idea that just about every 240 owner would make the transition from safe and sensible Swedish bricks to green and sensible Japanese hybrids, and that the transition would be wrapped up by the dawn of the 2020s. Such has not been the case, although the 1970s 240s are getting harder to find. Here’s a high-mile 245 in a mile-high junkyard.

Today’s Corona is the third to appear in the Rare Rides series. We started in early 2020 with a 1968 Corona Coupe and followed up that October with a Mark II wagon. Today’s entrant is from the last time North Americans could buy one.

The Rare Rides series is a friend to the General Motors J-body. In 2018 we featured a 2000 Sunbird from ’83, in 2020 there was the ’84 Oldsmobile Firenza Cruiser, and earlier this year a ’91 Cavalier wagon.

But we’ve never featured the OG J-body main event, a first-gen Cavalier. Let’s go.

It feels like the Subaru Outback has existed in wagon-only form forever, but you could get a new Outback sedan until 2004. In fact, the Outback name was once used by Subaru USA for outdoorsy option packages on both the Legacy and (from 1995 through 2000) the Impreza. If you want to go back down the branches of the Subaru family tree to find the current Outback‘s direct ancestor, you’ll come to something like today’s Junkyard Find: a second-generation Legacy station wagon with the Outback package, found in a Silicon Valley self-serve yard in June.