Junkyard Find: 1994 Subaru Loyale 4WD Wagon
Abandoned History: The Life and Times of Edsel, a Ford Alternative by Ford (Part III)
Ford conducted a lot of marketing research for its Edsel brand and was assured by many well-educated MBA types that its new lineup would be hugely successful. The research scientists said the unique styling and features Edsel offered would appeal to a broad cross-section of the American populace. After a television musical debut in the fall of 1957, Edsels were shipped to dealers where they remained under wraps until it was time for the ‘58 model year.
Crazy styling aside, Edsel’s arrival caused some immediate brand confusion in relation to Mercury, and in more limited circumstances, Ford. Much of said confusion occurred in the company’s debut year when Edsel spread the “lots of new models” sauce a little too thin. We start at the brand’s second most basic offering: Pacer.
Abandoned History: The Life and Times of Edsel, a Ford Alternative by Ford (Part II)
Ford successfully orchestrated a splashy live television musical debut for its new brand Edsel in the fall of 1957. The program was a culmination of a multi-year project to establish a new division of Ford that would compete more directly with the likes of Oldsmobile, Buick, and DeSoto. Edsels promised to be notably different from the Mercury with which it shared most everything except styling.
Edsel was to be much more value-conscious than the new-for-’58 unibody Lincolns, which sought to move the brand upmarket after the almost instantaneous discontinuation of the Continental Division. After Frank Sinatra and Bing Crosby ushered in the Edsel name it was time to show off the all-new models in showrooms, and introduce a supposedly excited American consumer to the lineup.
Abandoned History: The Life and Times of Edsel, a Ford Alternative by Ford (Part I)
Edsel received an honorary mention a couple of weeks ago, in our current Rare Rides Icons series on the Lincoln Mark cars. Then it was mentioned again the other day in Abandoned History’s coverage of the Cruise-O-Matic transmissions. It’s a sign. We need to talk about Edsel.
Junkyard Find: 1985 Ford Escort GL Wagon
Remember the era, around the middle of the 2010s, when we were all supposed to desire a brown station wagon with a manual transmission (or mock those who liked brown wagons after it was cool)? Well, today’s Junkyard Find is just that!
Junkyard Find: 1991 Toyota Corolla Wagon With 315,406 Miles
Rare Rides Icons: The AMC Matador, Medium, Large, and Personal (Part IV)
We finish up our Rare Rides Icons coverage of the AMC Matador today by spending some time abroad. The Matador maintained a few different passports as it donned new branding and nameplates for its various international adventures. And unlike many domestic cars of the period, AMC saw sales success when its midsize arrived in other markets.
Subaru WRX Wagon Returns Elsewhere With CVT
Subaru hasn’t sold the WRX as a wagon since 2015. While fans have been clamoring for its return ever since, the automaker’s willingness to play along hasn’t gotten much further than its Viziv concept vehicles.
But that doesn’t mean other markets have to do without. The manufacturer is currently prepping the 2022 WRX Sportwagon for the Australian market. Though it’s difficult to be broken up about it being trapped in the land down under, considering it’s going to be offered exclusively with a continuously variable transmission (CVT).
Rare Rides Icons: The AMC Matador, Medium, Large, and Personal (Part III)
We left off in Part II of our AMC Matador coverage during the model lineup’s second year on the market. The Matador was working overtime by 1975, as AMC marketed their largest car to the intermediate and large car buyers. Unfortunately, things only went downhill from there.
Rare Rides Icons: The AMC Matador, Medium, Large, and Personal (Part II)
AMC introduced its new Matador lineup into the very competitive intermediate (midsize) car market in 1971. It was a time when the company was making advances in build quality, streamlining, and an industry-leading all-encompassing warranty. And though the Rebel by any other name was selling decently, it wasn’t grabbing market share as AMC expected. Especially lackluster were sales of the Matador Coupe, a body style that was the top seller amongst its domestic competitors. As 1974 approached, AMC prepared to make some big changes to Matador, and introduce an all-new two-door.
Rare Rides Icons: The AMC Matador, Medium, Large, and Personal (Part I)
The American Motors Matador line was many things to many people during its run from 1971 to 1978. Built domestically and abroad, Matadors occupied more than one size class, a broad range of price points, and were even dressed in fashionable luxury garb for a while. Come along as we explore the world of Matador.
Junkyard Find: 1979 Volvo 245 DL With 338,475 Miles
Ever since I began my effort to document some of the interesting machinery that shows up in car graveyards, the quantity of discarded Volvo 240s has remained steady. Back in the late 2000s, I’d had an idea that just about every 240 owner would make the transition from safe and sensible Swedish bricks to green and sensible Japanese hybrids, and that the transition would be wrapped up by the dawn of the 2020s. Such has not been the case, although the 1970s 240s are getting harder to find. Here’s a high-mile 245 in a mile-high junkyard.
Rare Rides: The 1980 Toyota Corona, a Camry Predecessor
Today’s Corona is the third to appear in the Rare Rides series. We started in early 2020 with a 1968 Corona Coupe and followed up that October with a Mark II wagon. Today’s entrant is from the last time North Americans could buy one.
Rare Rides: The 1987 Chevrolet Cavalier RS Convertible, Last of First
The Rare Rides series is a friend to the General Motors J-body. In 2018 we featured a 2000 Sunbird from ’83, in 2020 there was the ’84 Oldsmobile Firenza Cruiser, and earlier this year a ’91 Cavalier wagon.
But we’ve never featured the OG J-body main event, a first-gen Cavalier. Let’s go.