#subaru

Those of you who follow TTAC regularly and with some interest (so, 100 percent of you) are no doubt aware of a high-level used car search I’ve been conducting as of late. A rather unexpected purchase occurred this past Saturday while everyong was enjoying their long Labor Day weekend.

Come and have a look.

Automotive advertising has always been an amalgamation of information and hype. Carmakers use commercials to inform the public of what makes their model different and new, while simultaneously promising an intangible goodness. Mid-century ads were less specific, reassuring prospective customers of a nondescript better way of life, but modern marketing has become much more focused. If ads are to be believed, buying a car today means purchasing more than just the hardware its comprised of — you’re buying an identity.

I’m reminded of a collection of car commercials from the 1960s that essentially vowed to nerds that, if they bought a specific car, they would be pursued endlessly by attractive women. It was a bold and extremely unsubtle way to kick off the new trend.

We’ve come a long way evolved slightly since then, but the concept of identity-focused advertising is more popular than ever. In fact, Subaru attributes a large portion of its own success to marketing that closely associates the brand with good values, family, lovable mutts, and the great outdoors.

According to Cars.com, there are roughly 17,000 copies of the 2017 Subaru Outback on dealer lots across the United States.

That’s slightly more than one month’s supply for the Outback, a high-riding crossover of a wagon that has lately attracted an average of 15,600 U.S. sales per month.

But with a modest facelift and underskin refresh due for the 2018 model year — there are already 6,000 Outbacks in stock at Subaru dealers — Subaru needs these 2017 Outbacks to disappear before full availability of MY2018 Outbacks kills demand for the outgoing model.

So Subaru is doing what Subaru doesn’t do. You can get a deal on a 2017 Subaru Outback.

The blower motor in my WRX seemed to be getting louder by the day and, while adding an insulation panel seemed to help, I still wasn’t satisfied. The noise was intermittent, making it hard to reproduce, though a tech working at my local dealer discovered a technical service bulletin and offered to replace it while the warranty was still in effect.

So, I scheduled an appointment to drop the car off to replace the blower motor and perform a technical service bulletin to resolve my squeaky clutch pedal issues. Because they needed time to get some extra parts in, I was told I’d be given a loaner for a few days. I dropped the WRX off and expected to walk out to a base Impreza, but was pleasantly surprised to be greeted by a plush Legacy 2.5i Limited.

Global Subaru operating income rose 19 percent to $1.06 billion in the quarter ending June 30. Net income was up 4 percent to $733 million on an 11-percent revenue increase to $8.9 billion.

Why?

Subaru’s long since gone to look for America. And while U.S. auto sales keep on slowing — falling for a seventh consecutive month in July 2017, for example — Subaru’s U.S. sales keep on rising. July, in which Subaru begins the current fiscal year’s second quarter, was Subaru’s 68th consecutive year-over-year monthly increase.

The U.S. market generated six out of every ten global Subaru sales between April and June.

After the Impreza-based Subaru Outback Sport failed to catch fire with all the ignition of the Legacy-based Subaru Outback, Subaru’s approach differed only slightly when the XV Crosstrek debuted as an upsized rival for vehicles such as the Nissan Juke. Beating the Honda HR-V, Chevrolet Trax, and Jeep Renegade to the punch, the XV Crosstrek produced consistent and significant year-over-year U.S. sales growth.

From the 53,741 sold in 2013, Subaru reported a 32-percent improvement in 2014, a 25-percent gain in 2015, and a further 8-percent uptick to 95,677 in 2016.

Now that Subaru is preparing to launch the second-generation Crosstrek — the XV tag disappeared after MY2015 — it’s becoming increasingly apparent that Subaru isn’t just making hay off the Crosstrek by selling a whole bunch of Impreza-based tall hatchbacks.

Subaru also sells Crosstreks to the right people.

Maybe, we told you in early May, you’ll soon be able to get a deal on a Subaru Outback.

As new vehicle demand gradually shrinks in America, every automaker wants to grow their market share in order to maintain steady sales output. “Sure, there are fewer buyers,” the automaker says, “but we’ll grab more of them.”

Decreased demand has a tendency to increase competitiveness. Not surprisingly, Subaru anticipated the need to more dramatically increase incentives on the least-incentivized cars in America as 2017 progressed. Even an in-demand automaker such as Subaru is going to struggle when rival automakers are routinely dropping prices by more than 10 percent.

Thus, according to ALG, Subaru’s average discount per vehicle shot up 63 percent, year-over-year, in June 2017.

When Subaru launched the fifth-generation Impreza with a CVT, a collective sigh of relief was heard after enthusiasts learned it would still provide a standard five-speed manual transmission. However, it didn’t guarantee that the next incarnation of the WRX wouldn’t abandon the clutch pedal to maximize sales and minimize zero to 60 times.

After all, most people don’t purchase manual transmission vehicles anymore and the WRX already comes with a CVT. It would be easy for the automaker adopt a dual-clutch as a pricier option on sporting Subarus and leave the variable tranny in the base trim. Nobody was so worried about it that they lost sleep on the matter, but there was just enough doubt to have us all occasionally wringing our hands.

An extra one, that is. As Subaru prepares its second-generation Crosstrek for a trip to dealers this summer, just-released pricing shows buyers won’t have to dig much deeper into their wallet.

To get into a new Crosstrek, which adopts the stiffer Subaru Global Platform and massaged 2.0-liter Boxer four of its Impreza sibling, customers will need to pull out just one extra bill: a Benjamin. With an MSRP of $21,795 for a 2.0i base model, the 2018 Crosstrek costs just $100 more than the 2017 model. A destination and delivery charge of $915 brings the price to $22,710.

However, if you’re simply not up to the task of rowing through the new six-speed manual transmission, Subaru has a deal for you.

No auto brand in the world sells more all-wheel-drive vehicles than Subaru, says Subaru.

Autocar is reporting figures from Subaru UK that say 15 percent of the global market for all-wheel-drive vehicles is scooped up by the Subaru brand.

In Subaru’s fiscal year from April 2015 to April 2016, the automaker finished with nearly 1 million sales of all-wheel drive vehicles — 245,382 more than the next-highest-volume all-wheel-drive provider: Audi.

It’s a lot of letters, but not a lot of extra horsepower. That’s the synopsis of two limited edition performance models revealed by Subaru today.

We already knew both were on the way, and indeed the models seem well equipped to trounce the handling dynamics of their regular-production stablemates. The appearance, too. Festooned with every measure available to enhance downforce, braking, body stability, and traction, the 2018 WRX STI Type RA (“Record Attempt”) and BRZ tS are instant collector’s items for Subaru superfans.

Is there more power to be had? Are both the revamped WRX and BRZ faster than their corporate siblings? Short answer: yes, and…maybe?

Subaru of America set an all-time annual sales record in 2009.

You remember 2009, though you’d likely prefer to forget it.

The auto industry all but collapsed as the global economy went into meltdown. After total U.S. new vehicle sales volume fell to a 25-year low in 2008, sales tumbled a further 21 percent in 2009, the worst year for auto sales since 1982.

And yet Subaru of America set a sales record in 2009.

2017 is no 2009. But after surging to record levels in 2016, the U.S. auto industry’s sales volume is once again shrinking, albeit modestly. But Subaru of America president Tom Doll told Automotive News, “We certainly think we’re going to have our ninth consecutive year of record sales.”

No doubt.

As Subaru continues work on a performance-spec BRZ, there has been a cautious level of optimism surrounding its development. So when Subaru USA tweeted out a massive rear spoiler and urged us to “stay tuned” for June 8th, everyone naturally assumed this was the vehicle to be on the lookout for.

Another image was released today — this time of a carbon fiber roof — referencing the same date and stirring up some controversy. That’s because, just out of focus, you can make out the blurry front end of what is assuredly a WRX. Instead of treating the world to a tweaked version of its rear-wheel-drive coupe next week, Subaru is reviving the hardcore WRX Type RA for the company’s 50th anniversary. The only way this could be any better is if it came with a hatchback option.

In a classic case of fight-or-flight response, a Milwaukee woman named Melissa Smith has just filled up her Subaru Outback and realizes there’s a man on the driver’s side about to steal her off-roading vehicle. Rather than let the thief drive off with her ride, she takes action. Immediately jumping up onto the hood, Melissa stares the criminal right in the eyes. According to an interview the victim provided to various news outlets, the thief laughed in her face and turned the wipers on, in an attempt to brush her off like mere precipitation. That didn’t work. She grabs onto the wipers for dear life. Then in two successive attempts, the would-be thief accelerates quickly and brakes, trying to shake Ms. Smith from the hood.

There have been times when Subarus were good enough.

On top of being good enough, these Subarus were equipped with all-wheel drive as standard equipment. As a result, an increasing number of people purchased these Subarus, cars which didn’t excel in very many areas but which featured the all-wheel-drive system deemed so desirable by consumers in certain regions.

To be fair, not all Subarus were sold purely on the merits of being all-wheel-drive cars that were merely good enough in other ways. Forester XTs and WRXs, for example, weren’t simply decent AWD vehicles. Setting aside its desirable AWD system, the Subaru Outback has long been a high-riding wagon in a world largely devoid of high-riding wagons. Subarus have often been blessed with impressive crash test results, as well.

But was the Subaru Impreza — not only way back in first-generation form but even in its fourth iteration from 2011-2016 — an attractive proposition if not for its AWD appeal? Sure, it was good enough, but not by much.

Yet as of the 2017 Subaru Impreza’s launch, as of the arrival of this fifth-generation Impreza, the Subaru Impreza is finally strong enough to stand on its own two feet. Albeit still with four driven wheels.