Tag: reputation

By on June 12, 2020

2018 Kia Stinger GT front seat

Something appeared on social media yesterday that inspired a healthy bit of conversation among the denizens of the TTAC chatroom/lounge.

On the subject of cars that are not actually “cool,” one participant in the chat — we’ll call him “Adam T” (wait, that’s too obvious; maybe “A. Tonge” is better) — posited that a certain rear-drive sports sedan does not deserve the label of “cool.”

Perhaps you agree. (Read More…)

By on June 5, 2018

All-New Mitsubishi Eclipse Cross Compact SUV - Image: Mitsubishi

Mitsubishi North America CEO Fred Diaz knows people think of his company as a purveyor of vehicles with a singular appeal: their affordability. The flip side of the coin is that people think the brand’s lineup is cheap, in the negative sense. Something must be done.

The regional boss of the automaker with the saddest Detroit auto show display knows that stigmas aren’t erased overnight. But he’s got ideas on how to turn things around. In the meantime, Americans are going out and purchasing ever greater numbers of the company’s cars. Especially last month. (Read More…)

By on May 17, 2016

volkswagen-jetta-tdi-clean-diesel-event-no-better-time-to-buy-large-3

Decades of feel-good corporate outreach and a hug-worthy relationships with buyers didn’t stop potential customers and veedub diehards from fleeing Volkswagen after the diesel stink bomb went off in Wolfsburg.

Like a husband of 50 years caught cheating with his wife’s sister, the intentional deception behind the diesel emissions scandal shattered the hard-earned trust between the company and its consumers. Thanks to that, Volkswagen’s sales trajectory now mimics that of a very leaky submarine.

Could Volkswagen have managed the scandal better, and can the company rebuild that lost trust?

According to the consumer opinion-tracking Reputation Institute, the answers to those questions are “you bet” and “yeah … it’s gonna take a loooong time.” (Read More…)

By on September 19, 2014

GM RenCen Storm Clouds

After running the gauntlet of congressional hearings, numerous recalls and personnel firings under the dark cloud of scandal created in the wake of the February 2014 recall crisis, General Motors believes it’s ready to turn the page, that everything is now in the rear view.

Not so fast.

(Read More…)

By on March 15, 2010

Toyota sales back home in Japan have yet to show a sign of suffering (they were up 49.9 percent in February while the Japanese market rose 35.1 percent.) However, Toyota’s reputation is taking a hit in the Land of the Rising Sun, says The Nikkei [sub].  Depends on how you look at it: 40 percent of Japanese consumers in a recent survey said Toyota’s troubles have undermined their confidence. 58.4 percent said the issues have not changed their opinion of Toyota, 1.4 percent said they now hold the firm in higher regard. (Read More…)

Recent Comments

  • dal20402: The 2.8 was still laggy, thirsty, breaky trash in a Saab, and the Saab variant of any GM platform was...
  • slavuta: I wish Stalin was his boss
  • slavuta: You beat me to it. Opinions of this dude are irrelevant. Ignore!
  • dal20402: Lou, really? Reading sources? Haven’t you figured out by now that the point is to listen to...
  • Lou_BC: “Americans will always do the right thing – after exhausting all the alternatives.” That sums up...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Jo Borras
  • Mark Baruth
  • Ronnie Schreiber