Celebrity Makeover: Eager to Rebrand, Volkswagen Readies New Logo for September Debut

The blue oval. The three-pointed star. The roundel. The four rings. When it comes to cars, some logos are more identifiable than others, but Volkswagen’s glistening chrome emblem ranks near the top of the easy recognition chart.

It’s classic, simple, and maybe a little dusty. Which is why VW plans to change it.

While reports arose last year of a looming, “colorful” change to the highly visible logo, we now have a better idea of what to expect when the automaker shows its new face in Frankfurt next month.

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Quattro Receives Re-brand in Australia, Now Called Audi Sport

You’d be forgiven if you thought Audi’s performance division was called “RS”. After all, the Germans have a history of using letters to describe their more powerful offerings, such as BMW M and Mercedes-AMG.

In Audi’s case, it’s a bit more complex. While the cars themselves wear S and RS badging, the performance division is actually called quattro GmbH (without the capital Q, because Audi), which is the name of the all-wheel drive system that made the brand so popular with Group B rally fans. It’s compounded by the fact normal Audi’s wear the quattro nameplate when they sport all-wheel drive, so it’s not that exclusive of a name.

In Australia, Audi is looking to fix this organizational and marketing nightmare. Enter Audi Sport.

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Fisker Karma To Return Mid-2016 Under Elux Brand

If you were hoping to pick up a new Fisker Karma, not so fast. The PHEV won’t be out until mid-2016, and it won’t be a Fisker, either.

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  • Rna65689660 Late last September US 2 from St. Ignace, MI to Everett, WA.
  • Tassos I find it ridiculous to call any of these later, less luxurious, less substsantial (compared to their 1940s-1960s glorious ancestors) Lincolns "rare rides".There was absolutely nothing rare about them. the roads were full of them then.
  • Tassos Highway 1 in CA, both ways (LA to SF)Rheinstrasse in Germany, with spectacular views of the castles distracting the driverAlmost all German Autobahns, over 2 3-day weekends, for a total of 6,000 KMMany European scenic coastal roads, some of them many many times every year (those near my summer home)
  • 6-speed Pomodoro Pikes Peak. Me and a car group arrived half hour before the gate opened so we could set our own pace. Everyone kept their foot on the gas like a gangster until the trees disappeared. Amazing trip.
  • Tassos In Japan any car the size of the Camry is very cumbersome and impractical.In the US those who buy the Camry, 99% of them don't give a rat's behind about driving enjoyment, they are not auto enthusiasts. I also recommend TOyotas to such people whenever they ask me, while I would absolutely never even consider one for me (except maybe a Lexus LS 600h when I turn 105 and probably have a chauffeur anyway)I find it an utterly ridiculous waste of billions of good $ to use the "camry" in any kind of racing, esp NASCAR.