#ranchero

As anyone who follows this series knows, Detroit sedans from the 1946– 1975 era still show up in cheap self– service junkyards all the time ( really, I photograph several every month). What might not be as well-known, however, is the frequency with which classic cartrucks ( or truckcars, if you prefer) end up in such yards.Here’s an early Falcon Ranchero that worked hard for many decades after its New Car(truck) Scent faded away, photographed in a Denver yard just a few days ago.

Since we haven’t seen a Ford product in this series since this Fox Granada four months ago, and we just saw three GM cars in succession, I decided this week would be the turn of a once-plush Ranchero GT Brougham, now fallen on hard times in a San Jose self-service wrecking yard.

Ah, the Malaise Era! Engines making one horsepower per three cubic inches. Broughams, Landaus, and molded-in fake stitching on petroleum-distillate Simu-Vinyl™ upholstery. And, of course, a pseudo-pickup based on the Ford Thunderbird platform. 1977-79 Rancheros still show up in California wrecking yards now and then, and that’s where I saw this green-on-green-on-green-on-some-more-green ’79 last fall.

Ah, the Malaise Era. Some cars are just poster children for the 1973-1983 period of diminished expectations, sclerotic automaker bureaucracy, tape stripes, and the ascendancy of focus-group marketers. Take, for example, the 1977-1979 Ranchero, during which Ford decided to use the massive Thunderbird platform as the basis for their popular cartruck. It should have been a commercial disaster, but in fact it sold quite well.

When you’re looking at a basket-case Ford Ranchero, a Cadillac 500-cubic-inch V8 plus TH400 transmission, an ancient Mercedes-Benz hood, and a yard full of random scrap metal, do you feel optimistic? The builder of this fine machine certainly did!

I have a growing cache of Eugene El Caminos, and was going to break them out soon enough. But taking a stroll around San Mateo, I ran into three ’67s within a few blocks of each other, so let’s caminar down that long and fertile el camino of Chevy’s popular ute pickup, with this particularly popular year. And what’s that lurking in the garage? Let’s take a closer look: