#quality

The Detroit Free Press sure seems to think it’s “possible.” The paper reports that NHTSA’s “final notification” to Toyota includes a warning that it “would have faced a fine totaling $13.8 billion were it not for caps set by U.S. law on NHTSA penalties.” But then, that’s a bit like Toyota saying it would have manufactured its pedals to space shuttle specification if it didn’t cost so much money to do so. Six paragraphs into the piece, the Freep concedes that

NHTSA said it could issue another fine depending on whether it decides the problems with sticking pedals are technically two separate defects, based on the manufacturing changes made by Toyota.

The AP reports that documents obtained by NHTSA say Toyota acknowledges CTS-manufactured pedals “had two separate defects that may require two separate remedies.” But that’s not all, folks…

The LA Times reports that “more than 100 suits seeking class-action status, as well as at least 50 personal injury cases” against Toyota have been consolidated to a single courtroom, under the jurisdiction of U.S. District Judge James Selna. According to Reuters, the ruling by the U.S. Judicial Panel on Multidistrict Litigation did state that:

We are initially persuaded that the centralized proceedings should eventually include the related personal injury and wrongful death actions

The Detroit News has just published a quote that allegedly comes from a January 16 email from Toyota Motor Sales USA group vice president for environmental and public affairs Irv Miller to “company officials in Japan.” Miller’s quote reads:

I hate to break this to you but WE HAVE a tendency for MECHANICAL failure in accelerator pedals of a certain manufacturer on certain models. We are not protecting our customers by keeping this quiet. The time to hide on this one is over. We better just hope that they can get NHTSA to work with us in coming with a workable solution that does not put us out of business.

From the unintended consequences dept. comes yet another humdinger. Some keep saying the recent Toyota spat was intended to put the Japanese competition in its place. Instead, it ups the competitiveness of Korean and Chinese auto makers, says The Nikkei [sub].

Pictures are supposed to be worth a thousand words, but this one is good for at least two whole life lessons. First: you get what you pay for. If you buy the world’s cheapest car, as insurance agent Satish Sawant did, it might just burst into flames on the drive home from the dealership. Second: Google Adsense has no sense of irony.

I conduct a car reliability survey at TrueDelta.com. Since we promptly update our results four times a year, we can report on new models ahead of anyone else. Last year, we announced that the 2009 Jaguar XF was faring poorly. This provoked a blistering backlash from owners at a particular Jaguar forum. In the end, threads on reliability were deleted and future ones all but banned in the interest of preserving what remained of the UK auto industry.

Volkswagen may be much closer to its goal of surpassing Toyota as the world’s largest automaker. In an exclusive interview with The Nikkei [sub], Akio Toyoda said, Toyota will make its top priority the quality, not the number of the cars it makes.

So far, VW wanted to subjugate Toyota by 2018. But Toyota has decided to go slow. Said Toyoda-san:

That Bible of the intelligencia, Consumer Reports, has released its 2010 Annual Auto Issue, and once again, denizens of Cambridge, Austin, Berkeley, Eugene, and their sister university towns all over the land are parsing its pages, seeking cars that will maximize their utility. Or maybe I’m projecting. Anyway, with apologies to Michael Karesh and True Delta, here’s a summary of the work of the wonks from Yonkers and East Haddam.

Toyota and its contracted engineering auditing firm Exponent held a webcast today to refute the claims that Professor David Gilbert has leveled in an ABC report and recent congressional testimony. Gilbert claimed that he was able to induce sudden acceleration without triggering failsafe mode or an error code in Toyotas by hacking into a Toyota pedal. Toyota and Exponent’s central claims are that the conditions created in Gilbert’s test could not be replicated in real life and that similar tests produced identical results in competitor vehicles.

According to popular wisdom, the Chinese have no love lost for the Japanese. So wouldn’t it stand to reason that China would jump on the “down with Toyota” bandwagon with 2.6b feet? Just the opposite is true. The Chinese government urges caution, tells its auto industry to watch and learn, and to step up its quality. What’s going on here?