Tag: preorders

By on March 13, 2020

Eager to make a good impression with its first serious inductee in the wild world of electrification, Ford has released winter testing footage of the Mach-E crossover. While primarily an opportunity for the Blue Oval to show its pre-production prototypes drifting through a white background, Ford also wanted to take the opportunity to explain that the all-wheel drive variant has proven particularly popular among those placing preorders.

According to the manufacturer, reservations were strongest in California, Nevada, Colorado, Arizona and Washington. The Midwest also had elevated take rates, with snowier states opting for all-wheel drive three-quarters of the time. Ford said that ratio jumped to 9 in 10 pre-orders for areas like New England, proudly announced that reservations have finally been made in all 50 states. However, it stopped short of giving up the total number of orders placed, encouraging us to do some digging.  (Read More…)

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