Tag: News

By on November 24, 2020

I, Jason R. Sakurai, literally grew up in a dealership, with a father that nurtured my automotive interests. Following grad school, I was recruited by General Motors, leaving Phoenix for the Motor City.

Managing 21 dealerships in GM’s San Francisco Zone, I later moved to Nissan, and then Mazda. Eschewing corporate life, I sold ad space for Four Wheeler Magazine, then did TV for the National Hot Rod Association as Director of Sales. ESPN’s buyback of my inventory prompted me to start Roadhouse Marketing, a marketing, advertising, and PR firm dedicated to the automotive aftermarket and outdoor industries.

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By on November 18, 2020

2022 Subaru BRZ. Image: Subaru

The new 2022 Subaru BRZ is here, and it’s …. not all that different.

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By on November 3, 2020

2022 Volkswagen Golf R

Volkswagen’s Golf R has always sat among the top of the hot-hatch class, along with the Subaru WRX STI and Honda Civic Type R.

And it’s re-done for 2022.

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By on October 16, 2020

Nissan’s credit arm landed in some big trouble this week. It turned out that there are literally some rules around repossessing a car from a consumer. Apparently Nissan Motor Acceptance Corp. didn’t read those rules, and now they’ll have to pony up.

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By on October 14, 2020

Used car retailer Shift is going public today, and continues its promise to make car shopping a breeze during these here Quarantine Times. But will their not-so-unique (and now public) model make a dent in the market?

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By on October 12, 2020

2021 Honda Accord Hybrid. Image: Honda

The most interesting thing about the press release for the 2021 Honda Accord is what is NOT in it.

There’s no mention of a manual transmission.

Sad, for three-pedal fans, but not unexpected. The take rate of Accords with manuals had to be minuscule, and few mid-size sedan buyers care about rowing their own. Manuals, in this author’s opinion, are soon to be fully relegated to only sports cars and certain off-roaders.

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By on October 7, 2020

Bugatti ChironThere have been some turbulent times at Bugatti in the second half of 2020. In addition to wearing a For Sale sign over at Volkswagen’s headquarters, the company is discovering that The Current Year just might not be the best time to create a new and super-exclusive hypercar. So it isn’t.

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By on September 29, 2020

Toyota’s all-new Venza fills a two-row, crossover-sized void between the smaller RAV4 and the larger Highlander, and is essentially a return to what the Highlander was originally. To help draw in buyers to its resurrected nameplate, Toyota decided to use a long-standing Subaru ad trope: the family pet.

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By on July 13, 2020

Image: Tesla

Most car buyers prefer to spend less money for more performance, and the more eco-conscious among us can now get into one Tesla Model Y trim for a lower price, while the loftier version makes a previously optional Performance Package standard.

Tesla has cut pricing on the Model Y Long Range by $3,000 while also giving the Performance trim a boost.

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By on June 26, 2020

By now we have a pretty good idea about the facts surrounding the noose that rocked NASCAR, although there is still more to learn.

We know that it doesn’t appear to be a hate crime directed at Bubba Wallace. We know Wallace never saw it (unless at least one of a group including him, an anonymous team member, and NASCAR president, Steve Phelps are lying). We know, thanks to a pic shared by NASCAR that the rope was definitely tied into the form of a noose, and we know it’s been there since at least October of last year.

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By on November 15, 2019

Mach E

Your humble editor made a beeline for In N’ Out Burger upon landing at LAX, as Midwesterners are wont to do, and while I munched on my meal, I discovered via the Twitterverse that the details of the Ford Mustang Mach E, which I am about to see up close tomorrow, were leaked. Spoiled, like a Hollywood movie on Reddit.

Ford flew media out to the Los Angeles Auto Show early so that we could spend time with the Mach E, all for some enterprising forum user to leak the info before showtime.

To be fair, the specs could be inaccurate, or could change. But here’s what hit the Web earlier tonight, thanks to the Mach E Forum.

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By on May 14, 2019

In today’s episode of Surprising Bedfellows, we find the corporate duo of Hyundai/Kia throwing money in the general direction of Rimac. Technically titled Rimac Automobili, it’s the Croatian high-performance EV company known for making the outrageously fast Concept One supercar, a vehicle thrust into the public eye when Richard Hammond binned one at a Swiss hillclimb. That was a wreck from which he mercifully has recovered. Legend has it that the subsequent media exposure helped the company sell three units that same day.

Today, the EV company announced a $90 million partnership with the Korean giants. They’ll be working together to develop an electric version of Hyundai Motor’s N brand midship sports car and a high-performance fuel cell electric vehicle.

Wait, what?

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By on March 14, 2019

Image: Toyota

There’s no idling of plants at the Big T. With news of electrified versions of the RAV4 Hybrid and Lexus ES heading to Kentucky for the first time, Toyota is set to invest a further $749 million into its American operations, adding hundreds of jobs across five states.

This builds on a commitment made by the company a couple of years ago, one in which it pledged to invest about $10 billion (with a “b”) by 2021. Those of you with sharp memories will recall that’s the year a new manufacturing facility is scheduled to open, one which marks the start of a joint venture with Mazda and the creation of 4,000 jobs in the great state of Alabama.

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By on August 29, 2018

Where were you when you first saw an Escalade? Do you recall the lesser but identical Yukon Denali? Twenty years have elapsed since the Escalade’s introduction, and the luxury brand of wreath and crest has never looked back.

But today, we’re going to.

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By on October 18, 2017

2018 Honda Accord Touring 2.0T - Image: Honda

If the 2018 Honda Accord tickles your fancy, you can head to your local Honda store and plunk down some cash on the hood (figuratively, of course – cash on the hood would just blow away in the wind).

We’ve driven the new Accord, which drops the V6 and coupe models, and we came away liking it but wishing for a little more sport.

Regardless, with the rival Camry also being all-new for 2018, Honda has made sure it has a fresh, new generation on hand to continue the rivalry. All this despite concerns about the mid-size sedan segment as a whole – concerns Honda has dismissed.

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Recent Comments

  • statikboy: That’s not a fair comparison. The curb weight of the Cruise you show is only 3,082 lbs. 4321 lbs. is...
  • slavuta: Accord is not a Japanese car. At least not anymore. May be Civic.
  • slavuta: Ha! And I tested same car of 2017 version. And was totally unimpressed. The seats. They were big and did not...
  • slavuta: Toyota probably is. However, they also had big big issues. Neither brand is exciting. But Toyota has trucks,...
  • statikboy: My 4 door Integra with the sunroof and one rear window open had perfect highway speed air flow. No...

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