Tag: Lexus

By on July 15, 2020

Subaru Legacy 2018 Logo Emblem Grille

J.D. Power’s Automotive Brand Loyalty Study dropped this week, with Subaru and Lexus predictably topping the charts. Subaru actually edged out Toyota by a hair in the mainstream segment by retaining 60.5 percent of its owners, and is assumed to be aided by younger generations just getting into vehicle ownership. This is something we can back up anecdotally, as many drivers look back fondly at the nameplate and are eager for a second helping.

If your author had a nickel for every person that happily reminisced about the hand-me-down Subaru Legacy or Forester wagons they drove during their formative years, he would have a jar full of coins wasting space on a shelf somewhere because nickels aren’t particularly valuable.  (Read More…)

By on June 24, 2020

The study of user experience, often shortened to UX (since everything needs to fit in a neat 140-character limit), looks at how humans interact with a particular system. Often applied to computers, cell phones, and the like, UX looks at usability, ergonomics, and human feelings as they pertain to whatever system is being studied.

Lexus has a different definition for UX. The brand’s UX is this 2020 Lexus UX 250h, an “Urban Crossover.” While budget constraints have affected city infrastructure maintenance nationwide, leaving many roads a pockmarked hellscape, I’m not completely certain I buy the crossover story. So I grabbed the keyfob, prepared to thrash this pretender in the old TTAC tradition.

(Read More…)

By on June 16, 2020

Unveiled late Monday, the next-generation Lexus IS sedan’s identity should be no secret to those familiar with the current model. Toyota Motor Corp’s premium rear-drive sports sedan is a clear descendant of what came before, keeping the previous model’s proportions and many of its lines. Certainly, there’s only so much you can do with a corporate spindle grille.

Now alone in its mission, what with the midsize GS’s recent passing, the new IS doesn’t try anything radical. It’s not a game changer, smashing segment conventions. Rather, it simply tries to do better. (Read More…)

By on June 12, 2020

Well, this week’s debut of the new Lexus IS didn’t go as planned, what with company execs opting to wait until things cooled down in the streets and Twitter feeds of America.

Turns out we didn’t have long to wait. The 2021 IS, already teased in a shadowy image released by Lexus earlier this month, will make an online appearance on Monday, June 15th. Lexus offered up a few new views of the thing, too. Your day is made! (Read More…)

By on June 9, 2020

Remember when, suddenly, news of new sedans poured forth from more than one corner? That was a hell of a week.

Today was supposed to bring about the reveal of the next-generation Lexus IS — a product tasked with keeping Lexus’ sporty sedan mojo alive, given the recent demise of the GS. Alas, the debut was not to be. Lexus scrapped Tuesday’s debut. (Read More…)

By on June 5, 2020

The days of the stately, sedate, and silent luxury provided by the Lexus LS are over.

As it’s done with virtually every vehicle in its lineup, Lexus has made an F Sport trim available. Whether this is done to combat the stereotype of Lexus as staid or to give well-heeled buyers a chance to have their cake and eat it too, or both, I don’t know. I do know that whatever spring the F Sport puts in the LS’s step, it’s still more of a luxury cruiser than an all-out flagship sports sedan. And that’s not a bad thing.

(Read More…)

By on June 1, 2020

I must make a confession. Of all the vehicles on the market today — a diverse crowd if there ever was one — no car’s rear end annoys me more than that of the Lexus IS.

The brand’s sporty compact offering went in a controversial direction for its third generation, entering the 2014 model year with half-melted ice cream cone styling. Seems the taillights suffered worst from the heat, as the red plastic managed to bleed nearly all the way down to the rear wheel well. And the first-gen was so clean!

For Gen 4, it seems Lexus is prepared to correct this mistake. (Read More…)

By on May 19, 2020

As you read last week, the U.S. auto industry continues its climb out of the coronavirus ditch, with foreign automakers pushing back at a briefly dominant Detroit in a bid to restore sales sanity.

The domestic three managed to unload an awful lot of big-margin trucks during the lockdown, propelling scared customers into dealers with zero-interest financing on long-term loans. Detroit’s rivals have now fully caught on, fighting back with their own offers. For Lexus, the new proposal to buyers doesn’t even end at the new-car lot. (Read More…)

By on May 14, 2020

Toyota

Lexus hasn’t been quiet about its need for crossovers. The brand went into the fad (it can’t last forever) underprepared with a fleet largely comprised of sedans; now it’s rumored to be developing a sub-$30,000 product following the launch of its subcompact UX model.

While a little surprising that Toyota’s luxury arm would pursue such a modestly priced vehicle, especially since it previously said cheap cars were a nonstarter, itty-bitty crossovers are in fashion right these days— and probably a good way to increase sales volume in select markets. Such a car would also give Lexus an opportunity add another model with a smaller-than-average carbon footprint, pleasing government regulators.

Serving as the basis for this hypothetical model will be the Toyota Yaris Cross. The Lexus allegedly carries the BX name and will serve as an unlikely candidate for the North American landscape. It may, however, see action in Europe and Asia if the manufacturer decides to pull the trigger.  (Read More…)

By on May 6, 2020

Today’s QOTD is about past vehicles that just weren’t quite right. Perhaps a manufacturer intended to make the sort of vehicle you might actually want in your driveway. And they got the styling just right, but the materials and build quality were terrible? Maybe the mechanics and trim were just right, but the end vehicle was so hideous you had to look away in horror? Let’s talk about the multiple times OEMs ended up with a proverbial fly in the product ointment.

(Read More…)

By on April 24, 2020

Lexus

That a print advertisement can still remain (near) top of mind two decades later speaks to the power of marketing, and maybe a little to the vehicle behind that famous ad: the Lexus GS.

After announcing a limited run of 2020 Lexus GS 350 F Sport Black Line Special Edition — a vehicle the brand calls the “best ever” GS, the automaker admitted that this is it for the model. The GS, which added a modicum of muscle to Lexus’ image back in the 90s, won’t live beyond the summer. (Read More…)

By on April 20, 2020

2018 Lexus NX 300h front quarter

Overseas trademark applications are nice, but the significant differences between those markets and our own often make such appearances a harbinger of not much. Europe is far more likely to go green, while American buyers, depending on state, don’t see nearly as much punishment for choosing the least efficient models.

Less taxation and far cheaper fuel conspire with geographical and cultural realities to make green cars a tough sell stateside, even a decade after things really kicked off in earnest.

Which is why the recent appearance of a plug-in hybrid in trademark filings an ocean away were worthy of interest, but no guarantee of U.S. availability. Until now. (Read More…)

By on April 15, 2020

Image: Steph Willems/TTAC

With a new Lexus NX compact crossover expected to arrive next year, trademark applications on both sides of the Atlantic point to increased powertrain diversity — and more available power for U.S. customers.

Overseas, at least, the little Lexus (but not the littlest Lexus) CUV stands to go even greener. (Read More…)

By on April 9, 2020

Mercedes-Benz got out in front of BMW while automotive sales languish in the gutter, though neither company finds itself resting comfortably upon a bed of roses. The global pandemic has made sure of that; no segment has gone unaffected by social distancing measures, but it may be the luxury divisions that have it the hardest moving forward.

Up until recently, premium nameplates had done rather well — scooping up an increasing share of the total auto market for years. While the Great Recession momentarily suppressed their ascension in 2008 and 2009, it was a temporary setback.

Luxury brands have had a good decade overall, with any rough years being offset by expansions in their lineup (chiefly crossover vehicles). Now they’re trying to move downmarket to capitalize on younger customers with a bit more pocket money. It might have been a good strategy, were it not for the coronavirus outbreak and subsequent economic downturn.  (Read More…)

By on March 25, 2020

2020_Tacoma_TRD_Off_Road_01_50A9E609C6722DED1EB517DDEAC1D10E71825716

Here’s a change of pace: something to look forward to! In this instance, it’s a bevy of Toyota products poised to spring forth after this virus thing shuffles beneath the banner of “bad memory.”

The brand that’s shown no shortage of initiative in recent years plans to continue its new product flow, this time focusing more on trucks than cars. (Read More…)

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