Lexus Quietly Adds RZ Pricing to Its Consumer Website
Automakers sometimes make a big fuss over announcing pricing for new models, but Lexus posted pricing for the new RZ EV without much fanfare.
The 2023 RZ450e comes in two trims, including Premium and Luxury. The base Premium trim starts at $59,650, including a $1,150 destination charge. We hope you love “Caviar” for an exterior color, though, because Lexus charges extra for every other hue. Two-tone paint adds $1,200 to the price tag. The RZ Luxury starts at $65,150 after destination, but that extra cash buys nicer Ultrasuede upholstery, ambient lighting, and one of Lexus’ fantastic Mark Levinson sound systems.
Those prices make the RZ significantly more expensive than the gas-powered Lexus RX SUV. It starts at $48,550, and the hybrid variant starts at $50,150. The RX 500h’s base price is on par with the top RZ Luxury, but it also costs more with different color choices and options.
More importantly, the RZ’s stout base price makes it more expensive than its most threatening rivals. The Tesla Model Y comes in under $55,000 now and is currently eligible for federal EV tax credits. The RZ is around the same price as a Genesis GV60, which is easier on the eyes and fantastic to drive. It’s also around the same as the new Cadillac Lyriq, which offers 87 more miles of range on a charge.
[Image: Lexus]
Become a TTAC insider. Get the latest news, features, TTAC takes, and everything else that gets to the truth about cars first by subscribing to our newsletter.
Comments
Join the conversation
Gas-powered Lexus RX SUV at $48,550 is less than the average new-vehicle price. Do you really want to be below average? Is that why you are shopping Lexus? 😉
This is what all the exhaust breathers have been waiting for all these years. Finally! Toyota has released its Model Y killer. Yeah, it's way more expensive, has way less range, worse performance, and looks just like a Toyota, but it's finally here.
Toyota is bringing the full set of its capabilities to bear here to ensure their success. Tesla, which sells a mere 771,300 Model Y annually doesn't stand a chance against Toyota's famous manufacturing prowess. No doubt Lexus will sell literally hundreds of these and wipe the floor with that American upstart.