#lexus

With crossovers on the rise, and more car-like than ever, Toyota’a global branding chief Tokuo Fukuichi knows that Lexus sedans need to offer more to customers or prepare to join the Tyrannosaurus rex in extinction. Lexus has shifted to become SUV-inclusive, but sedans still comprise a large portion of its lineup.

Lexus’ strategy is to improve the driving dynamics on its sedans to a level that crossovers cannot match, using the lower center of gravity to their advantage. It also wants to make its more traditional cars more appealing to a broader and less-stodgy consumer base. Assuming the plan works, Toyota’s premium brand won’t need to engage in any automotive genocide, eliminating sedans altogether. However, like any automaker, Lexus is still likely to transform its lineup to appease on-trend demands — which could include a station wagon.

I’ve said it before and I’ll say it again: everything, and I mean everything, is utterly and absolutely context-dependent. It’s literally true on the atomic level, where we cannot accurately measure both position and velocity at the same time. It’s true at the quantum level, where “quantum entanglement” governs behavior that is currently beyond our ability to understand. It’s even applicable in your dating life; the same size-six girl who feels insubstantial to you in the long evenings at home will acquire new heft after you spend a drunken weekend away with a size two.

Since this is an automotive website and not The Journal Of Theoretical Physics And Deniable Adultery, let’s focus on what context means in the automotive sense. The definitions of fast car, big car, economical car, reliable car, and even full-sized pickup have all changed several times since the end of the First World War. Imagine you fell into a coma in 1975 and woke up today; you’d probably ask how and why cars got so tiny and trucks got so big. The first 911 Turbo was a “widowmaker” with 260 horsepower; today’s model delivers twice that much power and still isn’t the fastest car (around a track, at least) in its price range.

More importantly, our own personal context for an automobile often determines how much we enjoy and appreciate it. Think of all the people who spend their weekends restoring, cleaning and driving “classic cars” that other people threw away decades ago. Think of the over one million people who couldn’t wait to trade their Tri-Five Chevys in on something new, and of all the people who’ve spent major portions of their lives making those same cars better than they were when they left the assembly line. That’s the power of context.

Which brings me to today’s question for Ask Jack. It’s all about one man’s very unusual, but entirely understandable, definitions of “daily driver” and “weekend special”.

Pretty? No.

Popular? Most definitely. In fact, the Lexus NX is twice as popular as Lexus anticipated.

The Lexus NX, a crossover you must never confuse with the Nissan NX, is marketed in the United States both in NX200t and NX300h variants. At the New York International Auto Show three years ago, Lexus revealed the brand hoped to sell around 26,000 NXs per year; roughly 2,200 per month. At that point, in the lead-up to the NX’s 2014 Q4 launch, there were two schools of thought. One, the NX was so ghastly to behold Lexus surely wouldn’t sell 2,200 per month. Or, because Lexus is such a luxury crossover powerhouse, even the NX — with a face even a mother couldn’t love — will be more popular than Lexus anticipated.

Dealers believed Lexus’ forecast was on the low side.

But could anyone have expected the Lexus NX would be more than twice as popular as originally forecasted; that the Lexus NX would be America’s fifth-best-selling luxury utility vehicle; that the NX would account for one-in-five Lexus sales in America?

Lexus is giving its flagship sedan the F-Sport touch for the New York International Auto Show. While it isn’t likely to rival AMG’s super sedans in terms of power, Toyota’s premium brand is promising improved handling to go with a platform it claims is the “stiffest that Lexus has ever developed.”

The next-generation LS 500 premiered in Detroit back in January and was followed by the Lexus 500h hybrid in Geneva last month. Lexus is unlikely to unveil a tuned powerplant for the LS, but the F-Sport should be more than just a handling package and unique badging.

Midsized luxury cars are a tough sell these days. The SUV craze shows no sign of ebbing, with new models coming out frequently from nearly every automaker (though if Caterham starts offering an assemble-it-yourself crossover, I’ll hang up my keyboard for good). Further, these midsizers are squeezed by models upmarket and down — the compacts keep adding content, while smaller engines in the full-size models offer space and economy for not much more cost.

Lexus is unique in this space with two very different models: the front-wheel drive ES, and this GS, offered with either rear or all-wheel drive. While the Avalon-based ES is perennially one of the best-selling, this GS lingers mid-pack. Thus, it’s no surprise rumors have swirled.

Still, Lexus has generally impressed me, so I was intrigued when this 2017 Lexus GS 200t appeared since I see so few of them in the wild.

After being knocked off the top perch of the “fastest growing economy” podium in 2016, India is expected to return to the Number One spot both this year and next. The world’s second most populous country has seen average per-capita incomes rise to record levels and, while the average only amounts to $1,500 greenbacks, India’s well-to-do class is thriving.

For automakers, the untapped Indian market offers big potential. The latest to the game: Lexus, which arrived today to offer citizens something better than just a Camry.

Stereotyping is something we all do, for better or worse. It’s in the normative for people to establish an immediate set of parameters around a person, place, or thing (so, nouns) without a second thought. The human brain is comfortable within these predetermined expectations. Similarly, consumers have expectations and stereotypes of brands. X/Y/Z brand are expected to offer a particular style, model, or paint color — and many brands exist in these stereotypes entirely without any joie de vivre, or whatever French phrases people throw out to sound intellectual.

But today I want to know what cars stand out within their brand. Which models past or present threw the marque’s guideline book out the window to become par excellence? (Ugh.)

When the second-generation Lexus GS 400 arrived in North America in late 1997, the automaker paired the introduction with a can’t-miss-it ad campaign. “Something wicked this way comes,” the glossy advertisements warned of the looming V8 model.

Well, that ominous late-90s tagline would soon be a lie, as rumor states that the 2018 model year could be the last for Lexus’ sporty midsize luxury sedan. There just might not be room in the lineup for this once-boastworthy rear-driver.

Lexus has lofty goals for the new LC performance coupe, a two-car range encompassing V8 and V6 hybrid cars. The Lexus LC, Toyota’s premium division hopes, will attract 400 buyers in America per month.

That’s a big number.

Granted, Toyota sells more than 1,000 Camrys in the United States every day. In fact, Lexus sells 300 copies of the RX, America’s all-conquering premium utility vehicle, every day.

But the 2018 Lexus LC is not America’s best-selling midsize car 15 years running, nor is the LC the dominant luxury crossover in a market gone gaga for luxury crossovers. The Lexus LC, on the other hand, is a $92,995–106,295 Japanese coupe. 400 monthly sales for a two-door priced in that stratosphere is truly a big number.

And Lexus believes it will outsell the Jaguar F-Type, Porsche Cayman, Mercedes-Benz SLC, and Audi TT. Lexus believes the LC will sell roughly three times more often than the Nissan GT-R ever has. Lexus intends to attract more buyers with the LC than Mercedes-Benz can with The Establishment, the SL-Class; more buyers than BMW attracts with the vast BMW 6 Series range.

Why? Lexus certainly has its reasons.

Continuing on its relentless path of pitching boring design out the window, Lexus is storming ahead with its styling choices, applying them to its entire model range.

Today in Geneva, Lexus unveiled a hybrid version of its flagship sedan, the LS. The model follows the world premiere of the twin-turbocharged V6-powered LS 500 at this year’s North American International Auto Show in Detroit.

Earlier this week, our Matthew Guy inquired about your favorite automotive “ oops” moment — a time when it all went wrong for a manufacturer’s model or idea. Today, we’re going to flip it around, switch it up, and reverse it.

There are times when everything comes together at the right place and time in the automotive world. Whether by complete accident or cunning planning (often years in advance), a manufacturer hits an idea out of the park. It might be a single model in a new style, a superb entry into a crowded marketplace, or something that fills a void hitherto left empty in the lives of hungry consumers. No case of schadenfreude here — just success, dollars, happy children, puppies, and smiling regulators and accountants.

So which tale of automotive success is your favorite? While the GTI shown above is interesting and is credited with creating the new hot hatch segment, it’s not my pick today.

Lexus’ next-generation LS has already thrown design heritage out the window and kicked its traditional V8 to the curb, so why not add more totally new hardware?

For 2018, the brand’s redesigned flagship sedan will again offer a hybrid variant, but that last version is yesterday’s news. Lexus didn’t need to look far to find a replacement.

The Internet Car Enthusiast, or ICE (see what I did there?), is always telling us how they would purchase Vehicle X if it were only offered in a wagon variant. But because it invariably isn’t offered in a wagon variant, they purchase a Toyota Highlander or equivalent instead. Woe is the ICE and their lack of enthusiast vehicle choice!

Well, here’s your chance for a flight of fancy. I want you to tell me which wagon you’d choose if the Gods of Motoring smiled upon ye and provided you the wagon of your dreams.

December is typically a peak month for automotive sales, especially among premium brands. With more holiday-themed ads than the majority of its competition, Lexus always sees the year’s final month of sales as its best. However, it did so well last December that January saw a 26 percent drop in sales due to an exhausted supply of sport utility vehicles.

With the narrowest of exceptions for the LX, last December turned out to be the best month in the history of all of Lexus’ SUVs. The bad news is that most of those sales came at the expense of the automaker’s sedans, which saw comparatively low sales. At around 41,000 units, December 2016 wasn’t all that much different from 2015. However, cars made up a significantly smaller piece of that pie.

Does anyone else miss those innocent days before YouTube? Back when we had to wait for the actual Super Bowl to watch our beloved Super Bowl commercials?

Nowadays, there’s pretty much no reason whatsoever to watch the game.

Let’s take a look at the commercials, in alphabetical order by automaker.