Tag: i8

By on December 6, 2021

We continue our Rare Rides Icons series on Imperial today. Starting in 1957, Chrysler’s then-separate luxury arm spent more and more time on bold styling, and less on the hand-built quality for which the company’s first cars in 1955 and 1956 were known.

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By on November 24, 2021

Today’s installment of the Imperial series is our seventh and coincides with the seventh generation Imperial. Officially it was the second-generation car under the new Imperial marque, an independent arm of Chrysler launched in 1955 to compete with the likes of Lincoln and Cadillac. The move to independence brought with it a resurgence of interest in the brand, as the Exner styled ’55 and ’56 Imperials stood out from the rest of Chrysler’s offerings visually, and in terms of quality and luxury. We pick up in 1957 when it was time for another new Imperial.

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By on November 19, 2021

Our Rare Rides Icons series on the Chrysler Imperial picks up today at perhaps the most pivotal time in Imperial’s history. As the model’s fifth generation concluded in 1954, Chrysler was also concluding development of its big secret plans for Imperial: A new luxury brand of exclusivity and prestige.

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By on November 12, 2021

Our history of the Imperial series continues today, as Part V coincides with the dawn of the Fifties. Imperial wasn’t in the best place after its long-lived fourth-generation model was parted by the cruel reality of World War II.

But Chrysler was determined to launch the Imperial of the Fifties in a big way, with more body style availability, the return of two wheelbases, and new technology.

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By on November 5, 2021

After its successful introduction in the Twenties, an Airflow-shaped misstep in the Thirties, and a return to its earlier formula in the latter part of that decade, big changes were in order for the new Imperial of the 1940s.

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By on November 2, 2021

Our series on Imperial continues today, after a strong start in the coachbuilt Twenties turned into a big aerodynamic flop in the Thirties with the Airflow Imperial. The error in judgment was immediately apparent; the Imperial with groundbreaking styling lasted only three model years.

Chrysler was determined to start Imperial over, and in its third generation returned to a much more conservative large luxury car template.

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By on October 22, 2021

Rare Rides Icons continues the history of Imperial today, after Part I left us neatly at what would become an unfortunate aerodynamic turning point. Ready for some Airflow?

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By on October 19, 2021

Today Rare Rides Icons features a special Chrysler that was a car, then a brand, then a car again. Throughout its varied history, Imperial always represented the best of what Chrysler offered. First, we travel back to the Twenties.

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By on June 16, 2020

Pour one out for a car you likely didn’t have a hope in hell of affording — and that’s if you even desired one in the first place. Arriving on the market as a plug-in hybrid wonder car in 2014, the scissor-doored coupe found roles in top-grossing flicks and prompted saliva production among underpaid, tech-obsessed writers.

Well, the last i8 has left the factory. How much of an impact did it make? (Read More…)

By on January 14, 2020

Ah, the BMW i8. First foisted upon us back in 2014, drooled over by auto and tech aficionados alike, featured in big-budget films in exotic, big-budget locales, and finally put out to pasture.

The plug-in hybrid with the fancy doors will soon depart the automotive landscape to make way for a range of (much) more conventional BMW electrics, Autocar reports. (Read More…)

By on June 25, 2019

As part of BMW’s big #NEXTGen event, the Vision M Next concept shows what the future of “The Ultimate Driving Machine” will look like. This comes in conjunction with an announcement that the targeted 25 electrified models are being pulled ahead by 2 years, to 2023.

BMW Group’s latest innovations in areas of design, autonomous driving, connectivity, electrification, and services are being showcased at the #NEXTGen event. According to Adrian van Hooydonk, Senior Vice President BMW Group Design, “the BMW Vision M NEXT demonstrates how state-of-the-art technology can also make the experience of driving yourself purer and more emotionally engaging.” (Read More…)

By on January 2, 2019

Despite the mainstream automotive market taking a wrench to the face, supercars continue doing exceedingly well. In fact, in 2017 the United Kingdom claimed “specialty car” registrations were up 40 percent over 2012, despite the broader market seeing a decline of nearly 10 percent. Meanwhile, vehicle prices the world over show a larger gap between mainstream automobiles and their high-end counterparts.

As it looks for a replacement for the i8, it seems BMW wants something more ambitions from a performance perspective. While the i8 was a supercar in name and exterior design, the hybrid two-seater lacked the kind of earth-shattering acceleration and handling to truly qualify. Bimmer’s next project is rumored to remedy that while keeping the i-brand’s electrified mentality alive.  (Read More…)

By on April 5, 2018

BMW i3 and i8

BMW always hinted that the first round of electrified vehicles populating its i sub-brand were developed to dazzle consumers with tech and probe the market’s willingness for EVs. The company is now developing two new models for the group: the iNext crossover and i4 sedan. However, both vehicles are in the midst of development and are likely to take a while to get to market. Furthermore, the brand has said it will use modular architecture kits on all models for at least the next 10 years.

That leaves the i3 and i8 in a slightly awkward position. Launched in 2014, both cars will need to remain relevant over the next few years while BMW preps the next batch of EVs. But the automaker’s continued reliance on flexible platforms that can handle gasoline and/or electric drivetrains isn’t likely to bode well for them in the aftermath. As experiments, neither model is guaranteed to persist far into the 2020s —  at least not as we know them today.  (Read More…)

By on September 12, 2017

BMW i Vision Dynamics Concept

BMW showcased the i Vision Dynamics concept at the Frankfurt Motor Show this week — making it the third model for its i low-emissions electro-centric sub-brand. As a potential rival for Tesla’s Model 3, the i Vision Dynamics has all the hallmarks of an evolutionary automobile: an electric powerplant, absent grille, and the most boring name imaginable.

With windows tinted so black that you couldn’t tell if the sun was behind the wheel, the concept car is probably little more than a shell. We’ll take it at face value, noting that it exists as the physical representation of BMW’s promise to modernize as much as it does as a prototypical production model. However the automaker did say it will go on sale in 2021 — which is more than a little surprising.

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By on April 26, 2017

bmw grille

As vehicle sales growth gradually cools off, BMW has found itself continuing to lose ground to its competitors — but it wasn’t always this way. The company spent years as the luxury brand par excellence before seeing the likes of Jaguar, Tesla, and historic rival Mercedes-Benz begin syphoning off its consumer base.

It looked to be in denial for some time, but it is now evident that Bayerische Motoren Werke has become painfully aware of its own shortcomings. The company has even begun holding employee rallies to address its problems and potentially scare the crap out of workers. Since January, the German automaker has taken its marketing team, factory managers, 14,000 engineers, and a portion of its general workforce through day-long events that illustrate just how far it has fallen.   (Read More…)

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