Tag: Hino

By on January 15, 2021

Hino is a well-known producer of commercial vehicles today and has been in the commercial truck market since World War II. But for a short while in the Sixties, they built their own rear-engine passenger car.

Say hello to Contessa.

(Read More…)

By on April 13, 2018

hino truck assembly

Volkswagen AG and Toyota Motor Corp are forming a truck-based alliance, allegedly to cut R&D costs. While the two automakers joust for the title of biggest in the world, their trucking arms must have had a rough 2017 to necessitate an alliance solely on the grounds to limit development expenditures… right?

Not exactly. Volkswagen Truck & Bus actually had a really good year. Strong sales pushed revenues up 12.1 percent, and operating profits before special items increased by 26.8 percent (for over $2.41 billion). Meanwhile, Toyota’s Hino saw operating profits improve by 21.5 percent. So why bother with the alliance of both truck builders saw strong returns based on their respective sizes? (Read More…)

By on February 16, 2017

1993 Honda Crossroad, Image: Honda

The Japanese market is notorious for being closed to the outside world. It has forced successful U.S. companies to abandon the country, as Ford did recently, and propped-up sales of niche producer Porsche to outstrip sales of corporate giant General Motors. At first glance, it would seem Japanese buyers just don’t want cars built by companies outside the Land of the Rising Sun.

On this side of the Pacific, imports are so popular that domestic manufacturers attempted to make them their own multiple times. We’ve had Opels called Pontiacs and Buicks, Mitsubishis masquerading as Dodges, Toyotas and Suzukis selling as Geos, and Isuzus branded as Chevrolets.

But has it ever gone the other way? Have Japanese brands ever tried to appropriate the automotive culture of other countries to move the metal?

(Read More…)

Recent Comments

  • tankinbeans: To be clear, I’m not generally trying to activate it at low speeds, but I get the idiot light....
  • tankinbeans: I came along just as this car was starting to shuffle off into hell or wherever it was to ultimately end...
  • Lou_BC: LOL. That’s why I prefer motorcycles.
  • Lou_BC: @el scotto – well said. Germany clued in post WW2 that any Nazi symbolism was bad and rendered illegal....
  • JimC31: Good grief, the hysteria from the automotive luddites here is embarrassing. Every single airliner in use...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber