#forte

Many manufacturers are busy running in the opposite direction from small, affordable cars, but there remain a few which are willing to play in this low(er) margin arena. Kia is one of them, with cars like the Rio and Forte – and it may be re-upping the latter in our market later this year.

Yes, yes, yes. This marks the second week in a row for the same manufacturer, almost as long a stretch as Khabib Nurmagomedov has gone without scaling the wall of a UFC cage.

The little Forte sedan (remember those? Ford doesn’t) ups its game in 2019 with a refreshed sense of style and a bucket full of new equipment. This is most definitely our first Ace of Base that includes dual-zone climate control as standard equipment.

Kia’s message to media assembled in Pittsburgh to sample the 2019 Kia Forte was simple – “Play It Loud.” The Korean brand’s been on a rock n’ roll kick for a while now, trying to play the feisty little sibling to Hyundai. Kia’s the one still on campus, partying it up, while Hyundai plays the part of the elder with the real job and the business-casual wardrobe.

Unfortunately for Kia, loud can be both good and bad. Zeppelin cranked to 11? Good loud. A four-cylinder thrashing under heavy throttle? Bad loud.

Porsche’s CEO is confident that the fix for their 3-liter diesel Cayennes will be approved by regulators, which is more than Volkswagen can say at the moment.

That, Kia’s big Detroit show, GM’s plan to sell cars online and Volkswagen CEO has a momentarily lapse of logic … after the break!

Hyundai released Wednesday a new concept sketch of the coming Elantra, which shows that the new model will sport a large hexagonal grille, sleeker and lower headlights, and a steeper dropping C-pillar.

The Elantra is scheduled for a redesign for 2017 and outlets are reporting the new sedan will debut at the Los Angeles Auto Show in November. It’s not clear what engines may power the new Elantra.

Kia officially announced Wednesday it is launching the brand in Mexico, with sales to begin July 1 of this year.

When Kia started selling the ’94 Sephia in America, nobody was worried. Not the American car companies still adjusting to the market share lost to the Japanese competition, and not the Japanese who used cheap and reliable cars to take the market share in the first place. The laissez-faire attitude to the Korean upstart was understandable, the Sephia was a truly horrible car. In 1997 Kia filed for bankruptcy protection and the big boys patted themselves on their back for not worrying about the Asian upstart. When another unremarkable Korean company purchased 51% of Kia, nobody cared. They should have.

A couple of months ago, Aaron Robinson of Car & Driver wrote an expansive article about Scion.

This quote pretty much summarized his view on the brand.

“I have no doubt that Scion will eventually go the way of Plymouth.”

I’m sure he wasn’t implying that cheap Scions will someday morph their way into becoming Toyota equivalents that offer fake wood trim exterior panels and trombone case red interiors. As a long-time automotive writer and columnist, he was simply reading the proverbial writing on Scion’s firewall that has been ever deeper ingrained into their product line.

If you’re a driving enthusiast with a family and a sub-$20k budget, then a four-door sport compact tends to be the way to go. Unfortunately, you don’t have as many choices lately. Nissan’s, Honda’s, Suzuki’s, and VW’s suitably sporting offerings are priced out of reach. Mitsubishi is barely hanging on with the Lancer GTS. Toyota offers the Corolla XRS, but few enthusiasts take it seriously. Only the Mazda3 sells well in this segment, but the new styling isn’t for everyone. Perhaps the Kia Forte SX? The lone Korean offers the most horsepower for the lowest price, and for 2011 will be available in practical hatchback form. But is it truly a contender?