#fiat

The model that helped relaunch a long-departed brand — a brand which subsequently failed to clear the tower — is effectively dead in North America. Fiat Chrysler has taken the retro-themed, pint-sized Fiat 500 off life support, removing it from the brand’s North American offerings for 2020.

The newly turbocharged 500, its beefier Abarth brother, and the eco-warrior 500e electric, were victims of America’s unrelenting desire for large, spacious automobiles. The illness took hold almost as soon as the 500 arrived.

Fiat, the ancient automotive brand found at the top of very few American shopping lists, finds itself in the midst of a transformation. On its European home turf, emissions rules have grown ever more strict; meanwhile, many buyers are gravitating towards the type of vehicles offered by corporate sibling Jeep, and Fiat Chrysler would prefer they purchase the seven-slot brand. That leaves Fiat with a mandate to think small.

As details emerge from the latest meeting of Fiat brass, it looks like the brand’s future holds efficiency but precious little flash.

Ever wanted a microscopic multipurpose off-road car that’s not much larger than a lawnmower? Well have we got a truck for you. It’s a Ferves Ranger from 1967.

Fiat Chrysler will invest $788 million to build a production line for the new 500 electric, according to the company’s European CFO Pietro Gorlier. An extension of automaker’s plan to to dump 5 billion euros ($5.6 billion) into Italy, the deal makes good on earlier promises that the automaker would establish a dedicated small battery-electric vehicle platform.

Last week, in our Wednesday QOTD post, we switched over to the darker side of truck and SUV design from the Nineties. It seemed many of our dear readers were less than fans of the so-called “jellybean” Ford F-150. This week, attention shifts to east — to Europe. Which trucks and SUVs from that most stylish of continents have aged the worst in terms of styling?

In the Wednesday QOTD last week, we began our considerations of the truck and SUV models from the nineties which aged most gracefully. American offerings were the first up for discussion, and the majority of you chimed in to agree with my assessment of the GMT 400 trucks as some of the best-aged designs. There were so many great GMT variations from which to choose!

Today we move on to Europe, which may be more challenging.

Rare Rides returns again to De Tomaso, shortly after it covered the obscure Guarà Barchetta. This time, the subject vehicle is a British-designed Mini, rebodied by Bertone, then sported up by De Tomaso. Quite a pedigree.

Presenting the 1978 Innocenti Mini De Tomaso:

Perhaps to its misfortune, Fiat Chrysler Automobiles does not sell a midsize pickup in the world’s biggest truck market, but buyers in certain overseas markets were able to get into a four-door, body-on-frame midsizer carrying the Fiat badge — the Fullback, more properly described as a rebadged Mitsubishi Triton/L200.

Note the word “were.” The Fiat Fullback is no more, according to FCA’s light commercial vehicles division. The discontinuation stems from the same problem Fiat faces in America: really bad sales.

They used to be commonplace, but the last decade or so has seen this automotive phenomenon fade from memory. Today we talk special branded editions, and how it’s time for them to make a comeback.

The Rare Rides series has broached the subject of De Tomaso a few times before. The luxurious Longchamp coupe was accompanied by the Qvale-branded Mangusta, and the tangentially related Chrysler TC.

But today’s De Tomaso takes the cake for rarity over any of those previous Rare Rides. It’s a Guarà Barchetta, from 1995.

Today’s Rare Ride wears a lot of different badges. The most important ones are Fiat, Ritmo, and Abarth. Come and check out the sportiest version of the final evolution of Fiat’s replacement for the long-lived 128.

Following reports that the Fiat 500 would see the inclusion of a new all-electric powertrain in 2020, Fiat Chrysler has confirmed the model will actually become a dedicated EV — foregoing internal combustion entirely.

While the vehicle’s overall dimensions are to be retained, FCA chief marketing officer Olivier François said the small car would place additional emphasis on attainable urban luxury and electrification.

“Premium is the way we will go with the EV 500,” he told AutoExpress in a recent interview. “A new 500, totally renewed. A new object. Totally electric. It’s kind of an urban Tesla, with beautiful style. Italianess, dolce vita in an electric car. It’s the polar opposite of Centoventi.”

With Sergio Marchionne gone, most assumed Fiat Chrysler Automobiles would swiftly enact the late CEO’s plan to convince another automaker to partner with the company. Until recently, FCA was viewed as a dinosaur within the industry — limping along since its Fiat acquisition with a lineup of unpopular European imports and oversized American vehicles that couldn’t possibly endure tightening fuel regulations.

However, the reality turned out to be quite different. While Fiat’s volume in the U.S. fell from its 2014 peak of 46,121 units to just 15,521 deliveries in 2018, Dodge and Chrysler managed to endure their losses more gracefully, cutting less-profitable models from the lineup and focusing instead on larger vehicles requiring less pricey R&D. Meanwhile, Jeep rose like a phoenix from the ashes — with its annual volume going from 231,701 deliveries in 2009 to last year’s 973,227 units.

A dated product lineup, questionable fuel economy across the board, a general need for some reworking. These are all issues with Fiat Chrysler’s offerings in North America. Today we’ll try and come up with some solutions.