Genesis G90 No Longer of Equus Genus (At Least, Not in North America)

Hyundai revealed Tuesday renderings of the first brand-new model to wear the Genesis nameplate as a marque. The new top-of-the-range Genesis will replace the Equus in the North American market next year, dropping its equine name for something more palatable to our tastes: alphanumerics.

On the other side of the Pacific, horse meat is a delicacy, so it should come as no surprise that the new Genesis G90 keeps its Equus lineage with the EQ900 model designation.

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  • Kwik_Shift_Pro4X I prefer the "Classic" look along with getting a reg cab, RWD with 8ft bed and 5.7 V8.
  • Redapple2 I like the classic ram. Kinda like vinyl vs CD. Low cost. Low frills. Low bs. Simple controls.
  • MKizzy A price bump? Give it a couple of bad months + an unpredictable Musk mood swing and the M3 Performance could be selling at Altima prices.
  • ToolGuy I don't think it is fair that the other car companies have to compete with VW.
  • Wjtinfwb Seemed pointless to cannibalize your own products sales by offering a clearly inferior and older product toting the same name at a lower price point. Now many "Classic" buyers would have bought a current Generation RAM had that been all that was offered? It kind of made sense when GM did it for fleet only sales of outdated models like Malibu or Impala or even Ford while new model build grew to capacity. But they've sold these two side by side for at least 3 years now, which just seems counterproductive and costly.