#d100

Holley is about to do for ’72-’93 Dodge D-100 pickups what it did for ’67-’72 GM C-10 trucks, which is to raise their performance profile exponentially and make those old Dodge trucks highly sought after.

Since Dodge started producing trucks way back in 1921, it has never held the crown of the best-selling pickup truck in America. Not once. Not even when Dodge was the top brand in America.

It seems from the get-go Dodge has played third-fiddle in Ford versus General Motors pickup truck wars. But being third child meant that Dodge often struggled to be recognized in the market when compared to its more famous competitors.

For enthusiasts, that has always been a good thing.

It meant Dodge always had to be different. Dodge always had to be innovative, or more enthusiastic, or just plain shout more than anyone else. The result of all that was Dodge brought us some very trick trucks along the way that were cutting-edge, that defined a market, or were just plain cool.

With that in mind, let’s take a look at 40 years of pre-Y2K Dodge truck highlights (even when they haven’t been so successful).

Since many Dodge D-series pickup parts fit my ’66 A100 van I’m always on the lookout for members of the species while visiting the junkyard. Today’s D100, which I found in a Denver self-service wrecking yard a couple of weeks back, is a little too new to offer many bits for my Dodge, but it’s still interesting enough for this series.