#coachbuilders

Today’s Rare Ride was one of just two finished examples of the ill-fated second generation Maserati Quattroporte. Maserati envisioned a promising future for their large luxury sedan, but the company’s corporate parentage at the time had other (worse) ideas.

And this very car was fit for a king.

Today’s Rare Ride started out as a rather ordinary Cadillac Brougham but was thoroughly transformed for some reason by a well-heeled customer into something unusual. I’m a bit at a loss here.

Ever wonder what would happen if a division of Aston Martin decided to create a luxury sports hatchback for a select few wealthy customers? Wonder no more — it’s Tickford Metro time.

Not many of you will, of course, and not just because the Lincoln Continental Coach Door Edition now sells for more than $115,000. There’s too few of them, you see.

Last year’s surprise run of coachbuilt, suicide-doored Continentals sold out in 48 hours and totalled just 80 vehicles. For 2020, the fabulously expensive long-wheelbase Conti stages what might be its last appearance, offering a greater likelihood of scoring a buy.

The Rare Rides series started off in the early part of 2017 with a concept Ghia that was all Ford underneath. A year later we featured the Quicksilver, which wore Lincoln badges. And more recently, a Mercury Grand Monarch Ghia caught our brougham attention.

Time for some change, and to have a look at a Ghia which is all Chrysler beneath its luxury fittings and beautiful styling.

The Italian coachbuilding industry took a massive hit during the latest global recession. Storied marques such as Bertone disappeared into the ether under the crushing pressures of debt and a shifting automotive industry that had become more self-sufficient.

Now, some eight years after the beginning of the recession, the Italian coachbuilding industry is making a fantastic comeback — albeit, at a cost.