Bugatti's Speed Record Just Might Spark Interest in Its Seven-figure Supercars

When you’re selling a car that starts at just a tick under $3 million, one that’s already regarded as the most powerful and expensive sports car in the world, does more speed really add to the package? Without a supply of rarified air to tap into, this author can only assume that bragging rights grow more important the more a person makes. Why else do wildly affluent people scale Everest only to die on its frigid, oxygen-free slopes?

For Bugatti, maker of the 1,500-horsepower, 16-cylinder Chiron, a speed record crushed under the wheels of a “near production” prototype last month serves only to add additional — and perhaps unnecessary — glitz to the ultimate of halo cars.

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You Can Pay $2.5 Million For a Volkswagen Now

Bugatti’s successor to the Veyron, the Chiron (are those pronounced similarly?) will reportedly cost $2.5 million, according to Car.

The hyper car, which was shown to prospective owners in France, will be a quad turbo, W-16 that produces more than 1,400 horsepower. According to the report, the car will make its debut in Geneva next year.

The price hike is roughly $200,000 over the Veyron, which started at $1.7 million and eventually ballooned to $2.3 million by the end of its production. While the price difference is enough for your own personal fleet of Volkswagen GTIs, how big does your yacht need to be anyway?

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While You Were Sleeping: Worthersee GTI Meeting, Gilles Sits at Head of Drawing Table and Jeep Wants to Build a Range Rover

Our European correspondent, Vojtěch Dobeš, is at the 34th Annual GTI Meeting in Worthersee this week. Hopefully he will have some interesting stories to share if he isn’t too distracted by Austria’s fräuleins.

Here’s your news from overnight.

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  • Theflyersfan Nissan could have the best auto lineup of any carmaker (they don't), but until they improve one major issue, the best cars out there won't matter. That is the dealership experience. Year after year in multiple customer service surveys from groups like JD Power and CR, Nissan frequency scrapes the bottom. Personally, I really like the never seen new Z, but after having several truly awful Nissan dealer experiences, my shadow will never darken a Nissan showroom. I'm painting with broad strokes here, but maybe it is so ingrained in their culture to try to take advantage of people who might not be savvy enough in the buying experience that they by default treat everyone like idiots and saps. All of this has to be frustrating to Nissan HQ as they are improving their lineup but their dealers drag them down.
  • SPPPP I am actually a pretty big Alfa fan ... and that is why I hate this car.
  • SCE to AUX They're spending billions on this venture, so I hope so.Investing during a lull in the EV market seems like a smart move - "buy low, sell high" and all that.Key for Honda will be achieving high efficiency in its EVs, something not everybody can do.
  • ChristianWimmer It might be overpriced for most, but probably not for the affluent city-dwellers who these are targeted at - we have tons of them in Munich where I live so I “get it”. I just think these look so terribly cheap and weird from a design POV.
  • NotMyCircusNotMyMonkeys so many people here fellating musks fat sack, or hodling the baggies for TSLA. which are you?