#c-segment

Sometimes, circumstance hands you a perfect metaphor.

While driving Hyundai’s redesigned and all-around updated 2017 Elantra, a brand-spankin’-new Honda Civic bolted out from a side street, led me for a short while, then put the hammer down before it took off into the distance.

Up ’till that moment, the electric blue Elantra tester (in option-heavy Limited form) had proven itself a comfortable, roomy, good-handling compact by soaking up the worst potholes, frost heaves and patches that early spring could throw at it. But here, all of a sudden, was its main competitor — the award-winning Civic, the car to beat in the compact class — and I could almost feel the worry emerge from the Korean plastic and steel that encased me.

No car exists in a vacuum (thank you, capitalism!), so the Elantra’s mandate can’t simply be to improve on its own past — it must present a compelling argument against the Civic. Is it up to the task?

In an announcement that’s been anticipated for months, Ford Motor Company said today it will build a small car plant in Mexico’s San Luis Potosi state.

Ford will spend $1.6 billion on the facility, which starts construction this summer and will employ 2,800 workers by 2020.

The automaker isn’t saying what vehicles it will produce at the plant, but it’s widely expected that the Focus will move to Mexico after production stops at its Wayne, Michigan facility in 2018. Offshoots of the platform, including a rumored hybrid, could also be produced.

Front-wheel drive, four-cylinder cars have defined the automotive C-segment for decades, but maybe these automakers aren’t dreaming big enough.

That’s the message being sent by global technology supplier GKN Automotive, which really, really wants automakers to buy a lower-cost version of its eAxle for use in affordable compacts. GKN says the unit would allow the segment to more easily offer electric all-wheel drive and plug-in capability.

Developed by the GKN Driveline division, a high-end version of the eAxle exists in the BMW i8, Porsche 918 and Volvo XC90 T8 plug-in.

Get used to seeing this Mitsubishi Lancer for a long time to come, as the automaker has shelved its updates to its iconic sedan.

Nissan’s answer to the Ford Focus and Volkswagen Golf has finally been revealed, and it’s a looker.

When Nissan revived the Datsun brand for its lineup of small, low-cost cars, enthusiasts were left wondering whether they’d ever see a performance oriented Datsun. The answer appears to be an emphatic “not a snowball’s chance in hell” – but their latest new car may be a better candidate for the return of a historic badge.

Yesterday’s chart didn’t include premium C-segment entrants, but commenter Vega beat me to the punch in mentioning them.

Eight years after the Nissan Almera left Europe, the automaker is planning a return to the C-segment hatch market in October, with the overall goal of 5 percent overall European market share by the end of FY 2016 in mind.

Mazda moved nearly 80,000 CX-5s from the lot to the highway in 2013. If the automaker has its way this year, the C segment crossover may break 100,000 units sold.

When the Ford Focus first went on sale in the US, it was a rare glimpse for the still-SUV-centric US market at how the rest of the world gets from the Blue Oval. Of course, as time went by, Ford eased away from the Euro-funk of the first generation, first blandifying the model with a mid-cycle “refresh,” before eventually replacing it with the current embarrassment to the nameplate. And it’s not just the current model’s Mighty Morphin’ Power Rangers-meets-Pep Boys look that makes it unworthy of the Focus name: the whole idea behind the original Focus was the dream of a world car, that would be sold, largely unchanged, in markets around the world. With the 2012 model, now being previewed before the Detroit Auto Show [press release here], Ford has gone back to the model’s original vision.