Ford Doubles Down On The World Car With 2012 Focus

Edward Niedermeyer
by Edward Niedermeyer
ford doubles down on the world car with 2012 focus

When the Ford Focus first went on sale in the US, it was a rare glimpse for the still-SUV-centric US market at how the rest of the world gets from the Blue Oval. Of course, as time went by, Ford eased away from the Euro-funk of the first generation, first blandifying the model with a mid-cycle “refresh,” before eventually replacing it with the current embarrassment to the nameplate. And it’s not just the current model’s Mighty Morphin’ Power Rangers-meets-Pep Boys look that makes it unworthy of the Focus name: the whole idea behind the original Focus was the dream of a world car, that would be sold, largely unchanged, in markets around the world. With the 2012 model, now being previewed before the Detroit Auto Show [press release here], Ford has gone back to the model’s original vision.

There’s no special American-market version, though the four-door sedan and five-door hatch will be the first to our market. Only a two-liter engine has been confirmed so far, reportedly equipped with stop-start and making 155 hp and 145 lb-ft (1.6 Ecoboost and EV versions could come later). A three-door hatch and a larger station wagon could come to the US later, as could the C-Max minivan built on the same global C-platform. Between all these bodystyles (and likely more for Europe), Ford is eying 2m units of global volume for its global C-segment platform by 2012, making the Focus family something of the global K-car of Ford’s turnaround. Ford claims that this whack at the “Holy Grail” of world-car unification will turn out better than the last several, as design and performance expectations are aligning globally. It’s worked fairly well with the Fiesta so far, but as with the Focus, the important piece of the puzzle is making the model work in the US. We shall see how that works out.

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  • V6 V6 on Jan 12, 2010

    the location/design of the gas cap flap is a bit weirdo, but i like it as a whole

  • Revolver1978 Revolver1978 on Jan 13, 2010

    As an owner of a 2007 SAAB 9-5 Sportcomi, I've grown accustomed to disspointing news. . . That being said, in a few years I will be n the market of a new wagon. CTS Sportwagon is on the list, as is a Regal GS wagon (if it gets produced.) And, oddly enough, this little number. I like the looks (it's as close to a Mondeo Wagon as we will likely get over here.) I like the G-whizzardry (inner geek likes the MyFord tech.)

  • Slavuta Must be all planned. Increase price of cars, urbanize, 15 minutes cities. Bee poor, eat bugs
  • Sid SB Not seen a Core without the performance pack yet. Prefer the more understated look of the Core vs the Circuit, but both are great fun to drive.
  • El scotto Tesla has one team making EV's because that is all Tesla does. Farley -rolls eyes- decided to split Ford into two huge warring factions: ICE vs EV. Hey Jimbo, it says "FORD" on the buildings.Lord only knows what GM did internally because it's GM. I'm betting it's like Ford pitting ICE vs EVs. With GM being GM every existing division will be divided.Stellantis will keep building Challengers and Rams. Someday they may figure out that Jeep is the fugu fish of the automotive sushi world and unload to some Chinese. EV's? no, not really.If this site was The Truth About HVAC (TTAH) some on here would tell us that central heating and air causes unknown illnesses, will be bad, and cause a degradation of our nation's moral fiber. By golly they shoveled coal and carry ash buckets and that shouldn't change.
  • El scotto -channeling my inner Kenneth Mars- It is a coupe because Merzedes say's it est une kupe! Quiet schweinhunds! Dis is zee best kupe in zee vorld! Merzedes says so! Zee best or nothing Mein Herrs!
  • Sobhuza Trooper With "Lunch-Bucket" Joe and his faithful Number One Son Hunter on the side of the UAW, how can they lose? Both know what 'sweat-of-the-brow' work is all about, having come from nothing and demonstrating a firm understanding of the plight of the common working man against the evils of their capitalistic bosses. Workers of the World Unite! All power to the Soviets!😀