Chart Of The Day: Europe's C-Segment, Now With More Premium Options

Derek Kreindler
by Derek Kreindler
chart of the day europe s c segment now with more premium options

Yesterday’s chart didn’t include premium C-segment entrants, low-cost brands that are appealing to value-conscious middle class consumers, and consequently stealing sales from mainstream brands. This is also why Renault is doing well ( thanks to Dacia) while PSA, with only Peugeot and Citroen, is taking such a beating.

With a 1-Series or A-Class starting at around the same price as a fancy Golf, Megane or Focus, the consumer feels the same pull away from the mainstream, and into something more impressive. Unless you’re Volkswagen- then you’re just leveraging the efficiencies of MQB and laughing all the way to the bank, as both the A3 and Golf enjoy strong sales.

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  • Brian E Brian E on Apr 30, 2014

    The Mazda3 doesn't even make the chart? Odd, considering how well it does in the US and Canada.

  • Marcelo de Vasconcellos Marcelo de Vasconcellos on Apr 30, 2014

    I don't know if I'd feel the pull that much. Loaded to the gills Ford Focus or bare bones A3? Top of the line Mégane or 308 against a no frills A Class? I know what I'd do. Actually, as a value conscious consumer, I'd go with a lesser Focus or Mégane and call it a day.

  • 319583076 319583076 on Apr 30, 2014

    I'm so tired of hearing about the CLA. Although I'm looking forward to seeing 3-5-year-old clapped out versions destroying M-B brand image. The entire program is a cynical cash-grab and while I won't completely fault the corporate myopia behind the quarterly profits driven by the zombie-like lemmings who will inevitably line up to lease these turds (I mean, who wouldn't take their money?), I will raise a caution flag and say that short-term gains are not always preferable to long-term success - however you want to define "success".

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    • EricJ EricJ on May 01, 2014

      A base CLA isn't really that spectacular on paper, but neither is the competition. It's not aimed at the market of their C, E, and S cars, it's aimed squarely at the 26-30k American/Japanese portion of the mid-size market in the US. If they can pick up even a couple percent of these buyers, this car will be a runaway success. I think they have a better finger on the pulse of their target market than most realize. MB has a very bad stigma among Millennials and 70s-vintage GenX'ers in the US that this car might help them shake. I rented an E350 last week on vacation and it was an awesome tank/barge of a car that felt like a better-handling version of RWD V8 full-size cars I grew up driving (B-bodies and Buicks), even down to the nostalgia-inducing hood ornament (I love them), but it was a complete social albatross and a 40-something cougar magnet. If the CLA roughly matches the average quality and reliability seen in other mid-size cars, those badges are probably worth at least an extra 3-5k to a middle-aged woman, which will make up the vast majority of buyers. They need this to lose most of the cachet of their brand if they ever hope to redeem themselves to US Millennials. I think MB would have a better shot with the A-class as VAG is doing with their Golf and A3, but they're making baby steps so they don't completely shock us.

  • Johannes Dutch Johannes Dutch on Apr 30, 2014

    Renault is doing well thanks to Dacia ? I especially see loads of Renault's new Clio and Captur models on the road. Both sell like hotcakes throughout Europe since their introduction. This is what probably will happen: Volkswagen~Audi, BMW and Mercedes conquered almost the whole D and E segment in the past years. The C segment (or as we say "the Golf class/segment") may be next. BTW, a new Honda (any model) is almost a rarity. An exotic.