Chart Of The Day: Europe's C-Segment, Now With More Premium Options
April 30th, 2014 1:38 PM Share
Yesterday’s chart didn’t include premium C-segment entrants, low-cost brands that are appealing to value-conscious middle class consumers, and consequently stealing sales from mainstream brands. This is also why Renault is doing well ( thanks to Dacia) while PSA, with only Peugeot and Citroen, is taking such a beating.
With a 1-Series or A-Class starting at around the same price as a fancy Golf, Megane or Focus, the consumer feels the same pull away from the mainstream, and into something more impressive. Unless you’re Volkswagen- then you’re just leveraging the efficiencies of MQB and laughing all the way to the bank, as both the A3 and Golf enjoy strong sales.
Published April 30th, 2014 1:38 PM
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The Mazda3 doesn't even make the chart? Odd, considering how well it does in the US and Canada.
I don't know if I'd feel the pull that much. Loaded to the gills Ford Focus or bare bones A3? Top of the line Mégane or 308 against a no frills A Class? I know what I'd do. Actually, as a value conscious consumer, I'd go with a lesser Focus or Mégane and call it a day.
I'm so tired of hearing about the CLA. Although I'm looking forward to seeing 3-5-year-old clapped out versions destroying M-B brand image. The entire program is a cynical cash-grab and while I won't completely fault the corporate myopia behind the quarterly profits driven by the zombie-like lemmings who will inevitably line up to lease these turds (I mean, who wouldn't take their money?), I will raise a caution flag and say that short-term gains are not always preferable to long-term success - however you want to define "success".
Renault is doing well thanks to Dacia ? I especially see loads of Renault's new Clio and Captur models on the road. Both sell like hotcakes throughout Europe since their introduction. This is what probably will happen: Volkswagen~Audi, BMW and Mercedes conquered almost the whole D and E segment in the past years. The C segment (or as we say "the Golf class/segment") may be next. BTW, a new Honda (any model) is almost a rarity. An exotic.