#Volvo

I’ve always had a soft spot for Volvo, that’s probably why I’ve owned two and chose European Delivery on one of them. But Volvo has a problem. It’s not the product. It’s not even the brand positioning. It’s a lack of advertising and visibility. Let’s dive deep into my mind as I pontificate about Volvo’s destiny.

As a teenager, I spent a fair amount of time at my local ghetto kung-fu school, punching people and being punched by people with no safety equipment beyond a set of mandatory “winter gloves”. It was fairly boring stuff, really, but it gave me a vague appreciation of the man known as “JCVD”. From Bloodsport all the way to the massively deconstructive yet strangely uplifting JCVD, the Belgian actor and martial artist has consistently delivered just the kind of stuff that 15-year-old brown belts want to see.

And now he’s delivered again.

That CFRP cowl panel is really storing electricity.

BMW is using carbon fiber composite unibodies for the electric i3 and i8 models to reduce their weight, thereby increasing their range. Now, Volvo is using carbon fiber in a novel way for EVs. Using carbon fiber it has developed a composite material that acts as a capacitor, storing electrical energy, so theoretically body panels and structural components could act as battery equivalents. Unlike conventional batteries, which add weight to a vehicle, the carbon fiber capacitive body panels wouldn’t just power the vehicles but also reduce weight.

Most of the time, a car’s final owner doesn’t realize that his or her ride’s next stop will be The Crusher, but some are very aware that the Automotive Grim Reaper will be coming for their wheels soon. Sometimes such an owner glues crap all over the car, and sometimes disturbing cut-and-paste body modifications are in order. In this case, the owner of Volvo 240 must have thought something like, “Hey, Sweden, Germany, what’s the diff?” and applied a quick dose of Bavarianitude to the boxy Swede. I prefer it when a car’s last owner turns it into a road racer, but I think this low-budget customization is worthy of a Junkyard Find.

If you had to pick a Q-Car, the vehicle you see above would be nobody’s first choice. Something like a Camry V6, a Pentastar Avenger, or perhaps even a Verano Turbo with a Trifecta tune would be a more suitably anonymous roller skate with enough power to pummel most “civilian” cars on the street. Or perhaps a Regal GS. In grey or some other nodescript color. I am thinking about this as I wander aimlessly within my lane on Lakeshore Boulevard, the Polestar-tuned I6 humming along at a sedate 1800 rpm in 6th gear. CBC Radio is broadcasting yet another nebulous documentary extolling Canada’s secular state religion of diversity, as my Costco grocery list scrolls through my head. How banal and bourgeois.

And then I hear the staccato vocalization of a small block Chevy V8 breathing through a set of big pipes. A glance in the mirror reveals a 4th generation Camaro convertible coming up fast behind me in my mirrors. In a flash, he’s past me by a few car lengths, and I can just make out the “SS” badge on the decklid. If I were in another T6-powered Volvo, say, my parents XC60 T6, I’d step on the gas, wait a brief second for the turbo to spool up, and hope that I’d be in the powerband long enough to catch him. With a standard T6, peak power (295 hp) comes in at 5600 rpm while peak torque (325 lb-ft) arrives at 2100-4200 rpm In this car though; 354 lb-ft comes in from 3000-3600 rpm, while all 325 horsepower are available from 5400 all the way to redline. From a roll, this car is a monster.

It doesn’t take long after nailing the throttle for the gap to close between us, and while the Camaro is droning out its V8 song, there’s just a muted hum from the Volvo’s blocky hood, while barely audible diverter valve noises can be heard through the open windows. A red light conspires to bring us next to one another, and I can see him regarding me with the faux-menacing glare typical to most underemployed 20-somethings brimming with insecurities. He’s much more handsome than I am, and his girlfriend is in the passenger seat. I smile and give him the thumbs up.

“You think you can beat me?” No change in demeanor from him.

“Actually, I do.” I respond.

There’s no revving, no theatrics, no Fast and Furious Limp Bizkit sound track despite the corny but spontaneous exchange. But when the light goes green, he disappears behind me. And I didn’t even get a good look at his girlfriend.

The Volvo 140 is the often overlooked parent of the extremely successful Volvo 240, with everything behind the rear doors pretty much the same between the two cars. I owned a very tired 144 for a brief period and I’ve always liked these things, so I photograph them when I spot them in wrecking yards. So far in this series, we’ve seen this ’68 142, this ’69 145, and this ’71 142. Today we’ve got a very clean-looking ’71 four-door, which I spotted in a Denver self-service yard last week.

Starting in January of 2014, consumers will be able to buy a real wagon again from Volvo. The brand will re-introduce the V60 “sports wagon”, with a lineup of 4, 5 and 6-cylinder turbocharged engines, with the 4-cylinder motors eventually filtering down to the rest of the lineup.

I recently saw some teaser images of an all-new, fully-redesigned Volvo XC90. You may have seen them too. If you did, your reaction was probably fairly mild. Maybe you yawned and drank some coffee. Maybe you resumed scratching yourself just out of view of your boss. But me? I was consumed with pure horror.

Before we cover the reasons behind this, let’s back up a bit.

Geely founder and chairman, Li Shufu

Last week we reported the Geely and Volvo, which is owned by the Chinese car company, will be jointly developing cars and there was speculation if those cars would be sold in America. Now Bloomberg reports that some of those cars will indeed be exported to the United States. That would achieve the goal of Geely chairman Li Shufu that he set when Geely first showed product at the 2006 NAIAS in Detroit. At the same time, Volvo dealers in the U.S. and the company’s American sales unit have been trying to get more Swedish made Volvos shipped here.

Gui Shengyue, current CEO of Geely, said in an interview last week, “Our acquisition of Volvo enhanced our image and overseas consumers are seeing us as an international company. Our deliveries in U.S. and Europe will be banking on those jointly developed models.”

Stefan Jacoby, whose most recent job was CEO of Volvo, has been hired by General Motors to head their international operations. Jacoby replaces Tim Lee who is slated to become chairman of GM China as that unit is split off from the rest of GM International. Lee will continue to head global manufacturing for the Detroit based automaker. The business unit that Jacoby will be running will still have operations in more than 100 markets in Africa, Asia Pacific and the Middle East.

Let’s talk about Volvo. You know Volvo. It’s your favorite Swedish brand. It’s my favorite Swedish brand. It’s everyone’s favorite Swedish brand, except for 13-year-old boys who are still holding out hope that the local rich guy will buy a Koenigsegg and bring it to Cars and Coffee.

What you’re looking at here is

1. A big “F U” to CAFE regulations
2. Very likely the next vehicle my parents buy

Everybody loves the Volvo Amazon, including me, and so it’s saddening to see an early example heading to The Crusher. The truth is that non-perfect Amazons (even two-doors) just aren’t worth much these days, so one with rust and/or major body damage usually gets crushed.

The internet is abuzz with Volvo’s newest You Tube video of an autonomous self-parking car. The website Motorauthority is even going so far as say this feature will be offered on the upcoming 2015 XC90.

The system, by the way, is not truly autonomous in the sense that your car will wander around seeking a spot until it finds one. It will, rather, work with specific parking garages set up with an interface that will guide the car to open parking places. An in-car system will notify the driver if the service is available and if there is an available space. Sensors in the car will allow the vehicle to interact with other non-autonomous cars and people.

Naturally this whole thing adds further fuel to the fire of autonomous cars and the regulatory implications of a vehicle operating without a licensed driver behind the wheel. In this author’s opinion, Volvo is clearly pushing the envelope if they plan on including this feature on a vehicle in the next few years. Likely this system will first see operation in large parking facilities located on private property to avoid the various legal issues that are sure to crop up. Still, the future must start somewhere and, as I have said before, I welcome the better, brighter future our new robot masters are set to deliver.