#VirtueSignaling

Ford Motor Co. has announced a cash tender offer to repurchase up to $5 billion of the company’s high-yield debt in the hopes of rebalancing its budget after needing to borrow so much during the back-to-back-to-back production shutdowns incurred since the start of 2020. The automaker is retiring as much of the $8 billion in bonds the company issued at the start the coronavirus pandemic as it can and will be doing the same for some older bonds issued at similarly high rates (over 8 percent annually).

However this will be used to make room for environmental, social and corporate governance (ESG) initiatives and establish a “sustainable financing framework” the automaker said would be a first for North America. Ford clearly believes social governance investments will become increasingly routine and is attempting to showcase itself as one of the kinder, more forward thinking, and environmentally responsible multinational industrial concerns. Sort of like a fully armed M1 Abrams tank painted with peace symbols and hippie daises.

Having noticed that Washington got a bit of publicity for vowing to ban all vehicles reliant on internal combustion after 2030, a dozen other American states decided it would be a good idea to reaffirm their own religious-like commitment to the environment by saying they too will be restricting your choice of automobiles by 2035.

The coalition of states — most of which don’t have a populace that’s dependent on automotive manufacturing for work — also formally asked the Biden administration to introduce standards that would obligate the United States to ban everything that emits smoke within the next fifteen years. Many activist groups are calling it a heroic act, though it’s difficult to recall any parables where the hero went around banning things and also represented an institutional power structure.