#TurnaroundPlan

Of all the Big Three domestic automakers, Ford’s direction seems the most ambitious and confusing. Since taking the helm less than two years ago, CEO Jim Hackett has tried to articulate his vision for both the company and the country’s future roads, sometimes with head-scratching results.

There’s no doubt that change is afoot. The company has already ceased production of all but one of its non-Mustang passenger cars and taken the first steps to getting its lagging overseas operations in order. But 2019 is the pivotal year, Hackett said in a memo to employees. For the sake of Hackett’s future, it had better be.