Toyota is recalling a significant number of RAV4s for an odd problem with replacement 12-volt battery sizes. The automaker recently announced a recall of around 1.85 million units in the U.S. and an additional 306,000 vehicles in Canada and Mexico. Vehicles from between 2013 and 2018 are involved in the action.
The Toyota Camry and RAV4 are beyond ubiquitous at this point, as they’re the go-to cars for people wanting dependable transportation that doesn’t take a lot of thought. Newer models are surprisingly sporty, though they’re still the unfailingly practical commuters Toyota has always offered. The current generation vehicles are now several years old, however, and the automaker is expected to issue brand-new versions in 2024.
Nissan will begin encouraging dealerships to place examples of the Toyota RAV4 on their lots so customers will have the ability to compare the best-selling vehicle in America that isn’t a pickup truck against its own Rogue. While pitting your bread and butter against a model that is often better reviewed and outsells it by a margin of nearly 2-to-1 seems foolish, we think we see where Nissan is going with this plan.
Toyota’s RAV4 retails a bit higher than Nissan’s Rogue and its base LE trim is about as basic as it gets for the segment. We’re willing to bet that’s the model that will be used in comparisons. As both are fairly appliance-like automobiles to drive, this gives Nissan an opportunity to showcase the Rogue’s slight advantage in overall comfort and features without being eclipsed by a better-equipped RAV4. Meanwhile, customers finding themselves less interested in crossovers than they were upon arrival are free to browse the rest of the Nissan lot.
Please don’t send us emails complaining about the use of the word “normal” in a headline. Yes, the Toyota RAV4 Hybrid is still a RAV4. Yes, it has every right to exist, and it makes its parents proud, each and every day.
Especially lately, given that the electrified version of the country’s top-selling compact crossover outsold its conventional sibling in June. Not that the hybrid RAV4 was a sales slug to begin with.
By bestowing a name once associated with the Prius on its top-selling RAV4 crossover — while adding beefed-up electric motors, battery pack, and charging port for good measure — Toyota catapulted the compact CUV’s power and price.
For those looking to get off the line in a hurry while using less fuel, what kind of pocketbook pain awaits them in a new RAV4 Prime?
When I first drove the newest generation of Toyota’s popular RAV4, I was lukewarm on the hybrid model. I liked the previous-gen hybrid better. At the time, I wrote that the best new RAV4, in this reviewer’s opinion, is the Adventure trim.
I stand by that statement, but I also think, upon further reflection, that I was a bit too harsh on the hybrid.
A week’s worth of time with a vehicle will do that. Sometimes week-long loans expose flaws that aren’t apparent in the stage-managed environs of a press junket, and sometimes it’s the other way around.
This is an example of the latter.
We told you late last year how the Toyota RAV4 Hybrid is the hybrid the Toyota Prius wishes it could be. The two models have essentially swapped positions, with eco-minded American consumers now eschewing the pius hatch in favor of the brawnier image and accommodating cabin of the gas-electric compact CUV.
It brings to mind this morning’s QOTD, frankly.
End-of-year sales starkly illustrated the diverging paths of these two models. This week, the automaker is basking in more good sales news, both for hybrids and conventional vehicles. On the electrified front, at the very least, there’s good reason for Toyota to be very optimistic about 2020.
Well, maybe the crowd can’t always be trusted. Over the last two hundred-plus years, there have been more than a few instances where our plurality voting system has yielded suboptimal victors in statewide and nationwide elections alike.
I’ve promised before that I’d stay away from politics here, so I’m not getting any more specific than that. I’m sure I’d piss off someone who doesn’t feel like hearing my thoughts on Franklin Pierce.
Anyhow, in 2019 Toyota pushed nearly half a million of these compact crossovers out the doors, making the 2019 Toyota RAV4 the fourth best-selling passenger vehicle in America — and if you exclude half-ton pickups from each of the Detroit Three, the best selling vehicle, period. But why?
Buyers of the revamped-for-2019 Toyota RAV4 Hybrid seem pleased with their vehicle’s upgraded fuel economy, but ask them about range, and you’re liable to get an earful.
In an unusual development not often associated with non-EVs, RAV4 Hybrid owners have begun complaining about lackluster driving distance — an issue that stems from the model’s redesigned gas tank.
The Toyota RAV4 Hybrid Is Now, by Far, Toyota's Best-selling Hybrid in America, Easily Outselling the Prius in 2019
You weren’t crazy. In 2000, when the Toyota Prius first arrived in the United States only slightly behind the Honda Insight, it wasn’t unreasonable for you to wonder whether the odd little duck had a future. And to be fair, it didn’t. It wasn’t until Toyota launched a new generation of the Prius as a more practical liftback for MY2004 that a hybridized future appeared plausible.
With little in the way of competition, Toyota sold 107,897 copies of the Prius in the U.S. in 2005. That made the Prius more popular than the Volkswagen Jetta and Mazda 3; more popular than the Toyota RAV4, as well. By 2012, Toyota had expanded the Prius family to include a plug-in, a subcompact Prius C, and a Prius V wagon. The result: U.S. Prius sales peaked at 236,655 units in 2012.
And then, for the Prius, it all fell apart. Half a decade later, total Prius sales were less than half that strong. In 2019, Toyota is tracking toward fewer than 70,000 U.S. Prius sales, the worst year for the nameplate since 2004.
Yet Toyota is on a pace for its hybrid family to earn roughly 226,000 sales in 2019. Granted, those aren’t 2012 levels. And selling at that level does require an array of hybrid options. But regardless, it’s clear Toyota has found its Prius replacement. As the Prius’s star fades, the RAV4 Hybrid is now Toyota’s primary hybrid volume driver.
It seems the automotive industry has learned that the instant torque and potency potential afforded by electric motors can be a selling feature all its own, relegating the usual save-the-planet messaging to the back burner. Even the traditionally staid and sensible Toyota is getting in on the game.
Not just Toyota, but even the RAV4 — a compact and newly revamped crossover most often associated with placid nuclear families boasting at least one parent who works for the public sector. Toyota is eager to tell you that an upcoming variant, revealed this week at the L.A. Auto Show, will get you to 60 mph quicker than any RAV4 that came before.
And it’ll do so without using gas.
After last year’s Camry and Avalon surprise, it should come as no shock that Toyota’s keen to expand TRD branding beyond its body-on-frame trucks and SUVs. Frankly, the automaker ran out of BOF vehicles to tune for the trail.
Enter the RAV4, redesigned for 2019 and still no one’s idea of a hardcore off-roader. While that impression may be valid, Toyota’s at least making an effort to turn up the brawn on the family-friendly crossover.
The 2019 Toyota RAV4 wouldn’t, at first glance, be my first choice for a run down famed California Highway 1 from just south of Monterey to the famed Bixby Bridge and back.
It probably wouldn’t be yours, either.
So I was pleasantly surprised when a mid-morning coastal ride in the RAV4’s Adventure trim showed me something I’d not seen from a RAV4 before — a personality. Not to mention on-road manners that were quite good by crossover standards. I already had the review written in my mind before I even swapped seats with my drive partner. Before long, however, I was reminded that snap judgments are often wrong.
I may be an avowed sedan stan, but I do get the appeal of crossovers. Especially small ones. Credit/blame me for being an urbanite, I guess, but I understand the appeal of a hatchback vehicle that can swallow cargo, be street-parked with ease, and has good visibility due to a tall ride height.
Sure, crossovers may not be my cup of tea. But I get why so many of my neighbors drive one.
Which is to say, I liked the 2018 Toyota RAV4 Hybrid more than I expected I would.
That’s in part because the RAV4 seems to stand for “generic yet reliable and popular crossover.” Odd, angular styling hasn’t helped it stand out much from the crowd.
Crossovers are meant to convey people and cargo about town with ease, and that’s the RAV4’s specialty. Looks aside, it blends because it’s supposed to.
The RAV4 has quickly become Toyota’s most important vehicle. While the Corolla still trumps it in overall global volume, the small crossover has made a ridiculous amount of headway over the past decade. Prior to the recession, domestic sales of the RAV4 just barely surpassed 70,000 units per year. Then, after the introduction of the model’s third generation in 2006, volume suddenly doubled — progressing to 2017’s all-time high of 407,594 deliveries.
Still, Toyota thinks it can further broaden the model’s appeal. It wants to see more men behind the wheel of the redesigned 2019 model that debuted at the New York International Auto Show last week. The recipe involves a more butch design, added power, an upgraded all-wheel drive system, and new trim levels giving a nod to sporting aspirations. Meanwhile, an updated interior provides more space for manspreading and big rubbery knobs some gentleman find totally irresistible.
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- Kat Laneaux @VoGhost - Not getting into politics. Let me say this though. I wouldn't trust Trump as far as I can throw him. His history precedes his actions and I am so not ok with it. The devil is the master of lies, unfortunately Trump is not far behind him. The guy is so desperate to stay in office, he might as well be Mussolini, or Putin. He just wants power and to be idolized. It's not about working for the people, he doesn't care about us. Put a camera on him and he wants the glory. As I said, his actions speak louder than words.
- ToolGuy "Mr. President, no government agency, no think tank, and no polling firm knows more about the automobile customer than us. We talk to customers every day. As retail automotive dealerships, we are agnostic as to what we sell. Our business is to provide customers with vehicles that meet the needs of their budgets and lifestyles.”• How many lies can you fit into one paragraph?
- Spamvw Three on the tree, even Generation X would have a hard time stealing one of those.
- ToolGuy This trend of cyan wheels needs to end NOW.
- Kwik_Shift Interesting nugget(s) of EV follies. https://x.com/WallStreetApes/status/1729212326237327708?s=20