Toyota Prices Its RAV4 Prime, the Crossover With a Plug

Steph Willems
by Steph Willems
toyota prices its rav4 prime the crossover with a plug

By bestowing a name once associated with the Prius on its top-selling RAV4 crossover — while adding beefed-up electric motors, battery pack, and charging port for good measure — Toyota catapulted the compact CUV’s power and price.

For those looking to get off the line in a hurry while using less fuel, what kind of pocketbook pain awaits them in a new RAV4 Prime?

An easy question to answer, now that Toyota has revealed pricing for the plug-in hybrid arriving this summer. After destination, a “base” SE goes for $39,220. For that sum, buyers will find 302 combined horsepower on tap from a 2.5-liter four-cylinder and electric motors fore and aft, a zero-to-60 time of 5.7 seconds, and 42 miles of gas-free range drawn from a 17.8 kWh battery pack.

It’s the quickest RAV4 in the model’s long history, Toyota claims, beating even the defunct previous-gen V6 model. And it’s not cheap, either, as the well-equipped uplevel XSE trim carries a sticker of $42,545.

Of course, that MSRP does not take into account the $7,500 federal tax credit available for plug-ins with batteries of 16 kWh or greater. That shaves off quite a bit, bringing the RAV4 Prime’s base price much closer to the entry level LE Hybrid model, which (for 2020) starts at $29,470 after destination. That’s a lower-trimmed vehicle with no legit EV mode. Add state-level green vehicle incentives into the mix, and the RAV4 Prime could start looking like a bargain.

You’ll be able to tell the two trims apart by their standard content. Whereas the SE sees 18-inch wheels and an 8-inch touchscreen, the XSE bumps both wheel and screen size up an inch.

With its RAV4 line, Toyota already had both the best-selling compact CUV on the market and the hottest hybrid (eco-conscious crossover shoppers long ago left the once-revered Prius in the dust). With this PHEV variant, Toyota completes the trifecta, making up, somewhat, for its lack of a fully electric vehicle.

[Image: Toyota]

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2 of 9 comments
  • HotPotato HotPotato on Jun 01, 2020

    Seems like a great vehicle for a 1-car family. Quick, practical, refined, affordable, and you can charge at home but never HAVE to charge on the road. People don't want to deal with the uncertainties of tax credits though, so they'd better build the credit into a bargain lease option.

  • Stuki Stuki on Jun 01, 2020

    Probably the most sensible, covers-all-bases vehicle on offer these days, for those who don't drive for the sake of driving.

  • Golden2husky You'd be way better off in a base Vette for that money.
  • Gene Sedans and coupes don't sell in the quantity that they used to but they still make up a significant market. Why Ford abandoned this segment still baffles me. Again, just look at Toyota, Dodge, Mercedes, BMW, Hyundai, etc who have not abandoned this segment.
  • JMII Cracker Barrel - there is one off every major interstate interchange east of the Mississippi.I don't drink coffee - and based on the constant debate / worry of others just drinking water or tea has greatly simplified my life.Regardless of your choice in snacks and drinks I recommend the iExit app: it shows what hotels, restaurants and gas stations are coming up so you can decide if its worth pulling off.
  • Redapple2 My dad s buddy got a tire thru the windshield. DRT -dead right there.
  • Redapple2 Hope they fix the:1 ride. worse than a corvette2 seating position. ankles at the height of my butt is UNCOMFORTABLE .As is. Horrible truck