#ToyotaCorona

As I always mention every time I write about the Toyota Corona, my very first car was a 50-buck ’69 Corona sedan, and so I always notice them. You don’t see many Coronas these days, though I’ve managed to find this ’70 coupe, this ’70 sedan, and this ’79 sedan in wrecking yards during the last year. All three of those cars were in Northern California, but today’s Junkyard Find awaits The Crusher’s jaws in Colorado.

A generous 24 Hours of LeMons racer gave me a copy of the February 1969 issue of Playboy as a gift last weekend, and it’s even more of a time capsule than most publications of its era. The only cars advertised in the issue are the Ford Mustang (Mach 1 and Shelby), Volkswagen Beetle, Datsun 510 (labeled as the “/2”), and the Toyota Corona. Since my very first car was a ’69 Corona, I felt compelled to share this ad.

The Junkyard Find ’79 Corona we saw earlier was a pretty nice car, but it was a regular sedan with an old-fashioned trunk. Just as Chevrolet buyers could buy a Nova with a hatchback in 1979, Toyota shoppers had the option of getting a Corona Liftback. Let’s tune into the old days of analog television and watch how Toyota USA’s marketers pitched this fine automobile.

We saw a Crusher-bound 1970 Corona last week, but that wasn’t the only 1970s Corona in this particular Northern California wrecking yard. A few rows away was this equally beige, but much larger and more sophisticated, ’79.

I visited my old stomping grounds in California over the weekend, which means I hit a bunch of self-service junkyards in the East Bay. I was thinking about some of the cars I used to drive during the 80s as I walked the rows of this yard’s import section, when there it was: my very first car!

The Corona was the first Toyota car to appear in large numbers on American streets, starting in the mid-to-late 1960s. By the middle of the 1980s, just about all the boxy early Coronas were gone; they rusted quickly in non-bone-dry regions and weren’t enough loved elsewhere to be kept alive. My very first car was a ’69 Corona sedan, so I had a bit of a nostalgic twinge when I spotted this ’70 hardtop coupe in a California self-serve wrecking yard.

After I started getting weird diecast toy cars as LeMons Supreme Court baksheesh, my office has become crowded with stuff like a 1:43 scale Leyland P76 and a 1:40 Nissan Prairie. Yesterday, as I pondered the diecast custom vans that got away, I wondered: is it possible to get a diecast toy version of my very first car?

American car ads of the early 1980s came up short in several departments: Burning rubber, jet-engine-grade turbocharger sound, and blatantly sped-up film that made the cars appear to be going 300 MPH. Oh, and they also lacked James Bond!

One thing that really sucked about the pre-MP3 era was that it was a huge hassle to get your car a cheap source of music that didn’t sound terrible. As I gather components to set up my Dodge A100 Hell Project with an ironic 8-track setup, I’m forced to recall the hot cassette deck that was more or less forced into my not-so-willing hands back in 1982.