#Toronado

Now that we’ve admired the junked ’90 Olds Cutlass Calais International Series, let’s move a couple rows down in the very same California self-service yard and check out another Adventure In Doomed GM Marketing.

In the thirties and forties, GM pioneered and brought to market some of the most innovative, successful and lasting new technologies: diesel-electric locomotives, the modern diesel bus, automatic transmissions, refrigeration and air conditioning systems, high compression engines, independent front suspension, and many more. But GM’s technology prowess was just one facet of its endlessly warring multiple personalities. Planned obsolescence, chrome, fins and financial rationalization were the real moneymakers, especially during the technically conservative fifties. But in the period from 1960 to 1966, GM built three production cars that tried to upend the traditional format: the rear engined 1960 Corvair, the front-wheel drive 1966 Toronado, and the 1961 Tempest. And although the Corvair and Toronado tend to get the bulk of the attention, the Tempest’s format was by far the most enduring one: it was a BMW before BMW built theirs. If only they had stuck with it.

Bob Lutz’ Cadillac Sixteen concept wasn’t the first time a revival of the classic Cadillac V12 and V16 era was considered. In the mid sixties, Cadillac was seriously mulling production of one or the other, and several versions of a SOHC V12 engine (see post here) were built. But if you think the Sixteen Concept had a long nose and was a bit over the top, check out this rendering by Cadillac Studio Chief Wayne Kady. From the size of the steering wheel and dashboard, it appears they were planning to transplant the V16 from a tug boat. This must be where the infamous bustle-back trunk of the 1980 Seville originated. Well, this is just a not-so-small taste of the creativity that was unleashed when the designers were asked to come up with ideas.

Rest assured, I have found a genuine 1966 Toro for an upcoming full CC. And I’ve seen a fairly rare ’77 XS with the wrap-around rear window in someone’s yard that I will hunt down. In the meantime, let’s content ourselves with this somewhat mundane ’85.