#SubaruCrosstrek

While a lot of average folks like Subaru, the brand has long been popular with the hippie-dippy demographic. Frankly, it seemed like the company missed a golden opportunity to further solidify its standing with the granola crowd by being a little late on the hybrid front.

However, maybe we’ve categorized the automaker’s consumer base incorrectly — or at least their taste in powertrains. After all, the Crosstrek Hybrid wasn’t an overwhelming success. The model only lasted three years until Subaru decided to kill it off in 2016. But it’s coming back from the dead for 2019, this time as a plug-in — making it Subaru’s very first PHEV.

I often joke that not only are we all destined to buy a crossover in the near future, we’ll one day become crossovers. Oh, how the TTAC guys laugh…

Still, it’s hard to avoid the crossovers-are-replacing-cars narrative, as it isn’t some far-out theory — it’s a cold, hard reality. Crossover and SUV market share grows each year as buyers abandon traditional passenger cars in favor of a vehicle that does everything at least marginally.

That said, not every model faces the same rate of abandonment. Certain cars — through a hazy combination of performance, value, nameplate recognition, and other, more nebulous factors — haven’t yet been dropped off on the front steps of the orphanage by their once-loving guardians.

Let’s take a look at some surprisingly healthy performers in the non-premium, non-sports car class. Cars that aren’t declining in popularity, as this analysis isn’t about overall volume. Guess what? None of these vehicles are the Toyota Camry or Honda Accord, two models currently locked in a battle for midsize sedan supremacy (and worthy of their own singular coverage).

Hard to believe, we know, but there’s loyalty and desire to be found elsewhere.

In September 2017, Subaru reported the company’s 70th consecutive year-over-year U.S. sales increase. That’s nearly six complete years of steadily improving U.S. sales volume.

Think of it this way: 2013 was a huge year for Subaru of America as sales had risen 59 percent over the span of just two years. But in 2013, Subaru sold 424,683 over the course of the entire calendar year. In 2017, that’s a total Subaru blasted past in the first week of September.

But have you ever stopped to notice that Subaru is accomplishing much of its success with three remarkably similar variations of the same theme? Crosstrek, Forester, Outback. A bit of extra length there, a touch of extra height here, a smidgen of savings there, a dose of extra equipment here. This is hardly the historically obvious 3 Series to 5 Series to 7 Series lineup. The Crosstrek, Forester, and Outback are conceptually similar vehicles with overlapping price spectrums. And recently, with a huge leap in Crosstrek popularity, they’re all similarly popular, too.

You almost get the sense Subaru could squeeze an Outback “four-door coupe” in there and sell 12,000 of those each month, too.

Subaru’s eight-month-old U.S. monthly sales record of 63,177 units, reported in December 2016, fell by the wayside as Subaru of America posted its 69th consecutive year-over-year sales increase in August 2017.

Subaru sales last month jumped 5 percent over August 2016 to 63,215 units, breaking the brand’s all-time record by a scant 38 units.

Why is Subaru’s August growth and record achievement so important? There are four key reasons.

After the Impreza-based Subaru Outback Sport failed to catch fire with all the ignition of the Legacy-based Subaru Outback, Subaru’s approach differed only slightly when the XV Crosstrek debuted as an upsized rival for vehicles such as the Nissan Juke. Beating the Honda HR-V, Chevrolet Trax, and Jeep Renegade to the punch, the XV Crosstrek produced consistent and significant year-over-year U.S. sales growth.

From the 53,741 sold in 2013, Subaru reported a 32-percent improvement in 2014, a 25-percent gain in 2015, and a further 8-percent uptick to 95,677 in 2016.

Now that Subaru is preparing to launch the second-generation Crosstrek — the XV tag disappeared after MY2015 — it’s becoming increasingly apparent that Subaru isn’t just making hay off the Crosstrek by selling a whole bunch of Impreza-based tall hatchbacks.

Subaru also sells Crosstreks to the right people.

An extra one, that is. As Subaru prepares its second-generation Crosstrek for a trip to dealers this summer, just-released pricing shows buyers won’t have to dig much deeper into their wallet.

To get into a new Crosstrek, which adopts the stiffer Subaru Global Platform and massaged 2.0-liter Boxer four of its Impreza sibling, customers will need to pull out just one extra bill: a Benjamin. With an MSRP of $21,795 for a 2.0i base model, the 2018 Crosstrek costs just $100 more than the 2017 model. A destination and delivery charge of $915 brings the price to $22,710.

However, if you’re simply not up to the task of rowing through the new six-speed manual transmission, Subaru has a deal for you.

Unveiled in Geneva today, Subaru’s Crosstrek undergoes a top-down revamp for 2018, bringing the compact, lifted five-door in line with its Impreza stablemate.

Called the XV overseas, the Crosstrek soldiered on with its old bodystyle and platform in 2017, even after the model it shares its body and mechanics with went in for a makeover. With new skin, bones, and a thoroughly reworked powerplant, the model no longer has to live in the new Impreza’s shadow.

The 2017 Subaru Crosstrek has the bad luck of living in the shadow of a vehicle that doesn’t yet exist. That phantom would be the looming 2018 Crosstrek, which borrows the new-for-2017 Impreza’s modular platform and, no doubt, enough technological, mechanical and appearance upgrades to make the old model look ancient overnight.

So, if you’re stuck living in northern climes and counting pennies is your idea of a thrilling good time, now’s a great time to sit back and wait patiently for a killer deal on the outgoing model. Because, replacement or not, it’s popular for good reason. And no, not just because of Subaru’s newfound status as the go-to conveyor of the nonconformist middle class.

With little changed since its 2013 model year debut, save for the elimination of the “XV” prefix, a minor 2016 facelift, and the disappearance of a short-lived hybrid variant, the Crosstrek enters the last year of its first generation with confidence. This jacked-up Impreza 5-door has a life ahead of it and a fan base behind it. Anyone who questions the reasons for the model’s popularity had best pack their bags, head north, and experience a month where it snowed at least every other day.

Subaru decided to show a little leg last week, teasing an image of the upcoming 2018 Crosstrek. Despite expecting it to have roughly the same sex appeal as a ham sandwich, the glimpse hints at some unexpected curves and the possibility of an intentionally attractive design.

The next-generation Crosstrek makes use of the Subaru Global Platform currently sitting under the bodywork of Subaru’s redesigned Impreza, which will eventually become the basis for the brand’s entire fleet. The new architecture is designed to achieve “the world’s highest levels of collision safety” via high-strength steels and a 70- to 100-percent boost in stiffness. It also incorporates Subie staples like all-wheel drive and a boxer engine — likely a 152 horsepower 2.0-liter four coupled to a CVT.

It may have replaced Volvo wagons and Saab 900s in the driveways of the middle to upper-middle class, but Subaru couldn’t get its growing customer base to cosy up to its lone hybrid model.

Amid slow sales, Subaru has decided to cut the Crosstrek Hybrid loose, Cars Direct reports. The slightly greener variant disappears for the 2017 model year, meaning the automaker’s lineup returns to strictly gas-only offerings.

Sajeev,

We have three cars in our household that see regularly use, but we are considering going down to two vehicles in an attempt to save some money. However, instead of just getting rid of one of those three cars, we are trading in two of them toward a newer vehicle that we plan to keep long term.

If an “XV” drops off a rear liftgate in the woods of Colorado, Oregon or New England and no one is around to hear it, does it still make a sound?

Even if you’re in a bright blue 2016 Subaru Crosstrek, apparently not. Last month, Subaru announced it’s slightly different Crosstrek — complete with new front bumper, grille and headlights — and many people didn’t notice the XV is now gone. The car gets the same Series.HyperBlue treatment as the BRZ and WRX et al., and blind-spot detection.

(Oh, and you can probably still get a screaming deal on a Hybrid Crosstrek.)

Subaru debuted their new compact crossover and their refreshed Legacy and Outback. As you’re probably already aware, the changes to Subaru’s mid size mainstays are more than superficial. However, they’re not very dramatic.