Still Hot After All These Years: Not Every Passenger Car Model Has One Foot In the Grave
I often joke that not only are we all destined to buy a crossover in the near future, we’ll one day become crossovers. Oh, how the TTAC guys laugh…
Still, it’s hard to avoid the crossovers-are-replacing-cars narrative, as it isn’t some far-out theory — it’s a cold, hard reality. Crossover and SUV market share grows each year as buyers abandon traditional passenger cars in favor of a vehicle that does everything at least marginally.
That said, not every model faces the same rate of abandonment. Certain cars — through a hazy combination of performance, value, nameplate recognition, and other, more nebulous factors — haven’t yet been dropped off on the front steps of the orphanage by their once-loving guardians.
Let’s take a look at some surprisingly healthy performers in the non-premium, non-sports car class. Cars that aren’t declining in popularity, as this analysis isn’t about overall volume. Guess what? None of these vehicles are the Toyota Camry or Honda Accord, two models currently locked in a battle for midsize sedan supremacy (and worthy of their own singular coverage).
Hard to believe, we know, but there’s loyalty and desire to be found elsewhere.
Everything Subaru Builds*
*except the BRZ
Notwithstanding its rear-drive tie-up with Toyota, all Subaru-badged vehicles, even cars, are a license to print money. With one month left remaining in 2017, Subaru’s Impreza is already enjoying its best U.S. sales year in history. Year-to-date, Impreza sales are up nearly 33 percent, with November volume up 95.6 percent, year-over-year.
It’s no different with the Impreza’s lifted sibling, the Crosstrek (which I don’t consider a crossover). The tippy-toed compact is enjoying its best sales year thus far, with November sales volume up 22.7 percent. Volume over the first 11 months of 2017 is 14.5-percent higher than the same period last year.
Despite its November sales falling just over 19 percent, year-over-year, sales of the Outback wagon are on track to crest last year’s record tally of 182,898 vehicles. Only the midsize Legacy, which recorded its best sales year in 2016, isn’t likely to surpass the previous year’s mark. Afflicted with the midsize sedan curse, Legacy sales have fallen, year-over-year, for 11 consecutive months, with YTD sales down 23.7 percent.
Except perhaps the older-generation Honda Civics, no nameplate conjures up images of a rear hatch quite like Volkswagen’s Golf. Offered exclusively as a hatch up until VW made the decision to market the Sportwagen (let’s just call the former mechanically identical Cabriolet the Cabriolet), the Golf name still resonates with buyers. Year-to-date, 16.2 percent more U.S. buyers took home a Golf than in 2016. As a refreshed 2018 model bows, the execs in Wolfsburg can expect the model to surpass its 2015 U.S. high water mark of 65,308 vehicles this year.
Another model expected to break a sizzling 2016 sales record is the ever-popular Honda Civic. Sporting a design hated only by the sick and perverted, and now offering three bodystyles and four power levels, Civic sales in the U.S. have climbed, year-over-year, for the past five months. November sales rose 23.2 percent, year-over-year. Over the first 11 months of 2017, the Civic eked out a 3.1-percent sales gain.
There’s something to be said for the Value Proposition. And nothing says “value!” quite like the Nissan brand — hell, the company built its American reputation on it. Though not mentioned in the same excited tones as the Civic, the Nissan Sentra deserves kudos for staying in the hearts of the U.S. buying public. It helps that Nissan added a turbocharged engine (and a NISMO variant) in 2017 for sensible speed fans who don’t like making a splash.
Sentra sales rose to a record 214,709 units last year — double the model’s volume in 2012. Despite 2016’s lofty sales, volume over the first 11 months of 2017 is up 2 percent. November sales rose 25.2 percent, year-over-year.
Hey, what’s this thing doing here? No one’s talking about the Maxima, at least not with nearly the same regularity as the Honda Accord and Toyota Camry. While I consider myself a fan of the current generation’s styling, no one considers themselves a fan of the model’s CVT-only performance. Nissan’s early attempts to endow this Maxima with a “sports sedan” badge didn’t get tongues wagging, but it hasn’t stopped the model from racking up decent sales.
Better than decent, really. Maxima sales are on track to reach an 11-year high in 2017, with year-to-date sales up 9.1 percent. November volume was up 51.3 percent. Who knew?
Now we’re getting to the good stuff. Desire, thy name is Mirage. Okay, while no one longs for Mirage ownership — except perhaps Quebecers (despite having the option of the not-available-in-America Nissan Micra) — the sole remaining car in Mitsubishi’s lineup has seen demand rise each year since its 2012 introduction (for the 2013 model year). Sales over the first 11 months of 2017 are up 3.3 percent. There must be something magic in that 78-horsepower, 1.2-liter three-cylinder.
[Images: Nissan, Honda, Volkswagen, Mitsubishi Motors, Subaru]
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- Sayahh Is it 1974 or 1794? The article is inconsistent.
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