#Subaru

Tim asked the other day if I might work up an opinion piece on the current state of Subaru. “Sure,” I said, and immediately felt salty. In mind were many criticisms on how the smallish automaker is doing things currently. After that initial salty reaction, I got to thinking about Subaru’s current offerings and recent trajectory more critically. And I realized they’re doing most everything just as they should.

The global semiconductor shortage has been particularly hard on Western automakers, though it’s not been peaches and cream for Asian brands. Following news that Nissan had run into issues resulting in additional downtime this summer, we’ve learned that Subaru is currently operating with a scant, nine-day supply of product and will be required to conduct more plant closures due to a lack of chips.

Having already stalled its Yajima plant on multiple occasions, as well enacting work stoppages at Subaru of Indiana Automotive (its U.S. facility), this is hardly where the brand wanted to find itself going into the warmer months. On Friday, Subaru announced it would be idling two plants in Japan’s Gunma prefecture this July.

Most people slow down a bit, in terms of being the life of the party, as they approach their dotage. Others keep rocking straight into the retirement home.

Count the Subaru WRX STI among that latter group.

By the second half of the 1980s, Subaru had moved beyond being known only for tiny, hilarious econoboxes. While American Subaru shoppers could still get front-wheel-drive cheapmobiles at that time, the same showrooms also offered futuristic-looking s ports cars and four-wheel-drive family wagons loaded with luxury features. Today’s Junkyard Find is the swankiest Subaru wagon money could buy in 1987 North America: a GL-10 4WD Turbo, found in a Denver car graveyard last summer.

The 2021 Subaru Crosstrek isn’t changed much, and that’s almost certainly a good thing for Subie.

After all, the Crosstrek, like other Subaru products, is popular with the brand faithful because of its utility abilities. So it behooves Subaru not to screw with it too much.

In 2022, the Subaru Solterra electric SUV will go on sale. Another Subaru-Toyota joint venture, it’ll roll on the new e-Subaru global platform.

Today’s update on the global semiconductor shortage involves Subaru, which recently announced that it would be suspending production at its plant in Indiana. Lafayette’s Subaru of Indiana Automotive (SIA) will be idled through the end of April while the automaker waits for suppliers to catch up. It’s a situation we’ve seen numerous manufacturers forced into this year, with Ford arguably being the most relevant for the North American market.

Subaru’s Outback has long been a standard-bearer for wagons. The addition of the Onyx Edition XT trim level for 2020 won’t change that.

Really, that’s the big news, and I don’t mean that sarcastically. While minor trim-level additions and changes sometimes seem so minor as to not be worth a review, this one is.

There’s always going to be some debate about what constitutes a good halo vehicle. Many will argue that it has to be a flagship model, representing the absolute best specifications and features the manufacturer could cobble together for an eyewatering price. While that’s often the case, successful halo vehicles don’t always need to be at the top of the pyramid since the real purpose is to embody the best of what any given brand represents.

But there’s little disagreement on what makes a bad one and they frequently have a lot in common. Irrational pricing and a sudden shift away from brand identity are usually at the core of a real stinker. If you don’t believe me, here are five of the absolute worst halo cars from the modern era in no particular order…

After we covered American and Japanese trios of $25,000 subcompact crossovers, round three means it’s time for the Korean offerings. But there are only two Korean brands in North America, so today we cover both of their entries and another from Japan.

Today’s Rare Ride is an example of utmost care and maintenance. It’s a 31-year-old wagon which was driven and kept in showroom condition over more than 200,000 miles.

This particular wagon was unique enough that Subaru purchased it for their collection.

The new 2022 Subaru BRZ is here, and it’s …. not all that different.

We’ve already reported that a new Subaru BRZ is on the way. Now we have a date for the unveil.