#Soul

They don’t build them like this anymore.

At the back of the car lot was death row. It was there where the real “one foot in the grave” cars were lined up, where desperate men with cold hard eyes gave the deadbeats serious looks, weighing the options while nodding gravely to themselves. Whether I wanted to be or not, I was just such a man.

TTAC commentator Philosphil writes:

Hello everyone,

I’m looking to replace my 03 Jetta wagon soon and have test-driven many vehicles. I have periodic back issues and so want a vehicle that has easy ingress and egress (so that ideally I neither have to climb up nor drop down when entering or exiting the vehicle). I’m about 6’, but have a relatively long upper body. I’m also looking for something in the $17,000-$20,000 range (Cdn, or about about $15,000-$18,000 US). Of the cars I’ve tested so far, the ones that seem best suited to my needs are the boxes (to my wife’s dismay–they tend to have the largest opening between the driver’s seat and the top of the door sill). I would also like to keep this car (and actually like it as well) for 8-10 years.

Like the Subaru Impreza, Kia’s Soul is a car that I’ve nursed a soft spot for ever since it became the first car I ever reviewed for TTAC. When friends approach me asking for advice about practical, flexible low-cost cars, the Soul is often one of my first suggestions, and nobody has ever regretted at least test-driving one. The Soul earned further brownie points from me during the Detroit Auto Show a few months back, when our rental Soul carted us through a nasty snowstorm with aplomb. So, like the Impreza, I was a little bit nervous when Kia announced they would be updating the Soul at the New York Auto Show.

The first Kia Soul hamster ad was good, but this latest one takes the same humor and message and blows the lid off the concept. Between this and the recent Challenger ad, 2010 is shaping up to be a good year for car advertising.

Driving enthusiasts, given the choice between the Soul and the cube, will opt for…a Honda Fit. So this comparison between Kia’s and Nissan’s boxes-on-wheels assumes different priorities. Which provides the most relaxing refuge from the seriousness of work when commuting to and fro? Short answer: the cube.

Back in 1997, when Volkswagen introduced the New Beetle, my wife badly wanted one because it seemed so much more young and fun than her current car. But she also wanted children. The two were not compatible, so no Beetle for her. No doubt she was not the only person seeking a cute, quirkily styled car with four doors. But at the time there were no such cars. Chrysler was arguably first to fill this void, with the PT Cruiser. So that’s what my wife has been driving for the past five years. Today there are a number of contenders. The latest: Kia’s Soul and Nissan’s cube. Which comes closest to the mark? Well, since you’re reading about the Soul first, clearly the cube. Here’s where the Soul falls short…