Damn It Feels Good To Be A Hamster

Edward Niedermeyer
by Edward Niedermeyer

The first Kia Soul hamster ad was good, but this latest one takes the same humor and message and blows the lid off the concept. Between this and the recent Challenger ad, 2010 is shaping up to be a good year for car advertising.

Edward Niedermeyer
Edward Niedermeyer

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  • INeon INeon on May 29, 2010

    It's only by the third or fourth hamster that the kid doesn't kill the thing by squeezing it too hard, and even then it only lives a couple of years. I'm not sure this is a smart parallel to draw.

  • Jconli1 Jconli1 on May 29, 2010

    "Target Demographic" is awfully sneaky here - Cute animated rodents certainly cover a wide spread from tween to senior citizen, potentially more female than male. Of course, the anti-appliance sentiment has it's own reach into a variety of buying groups - potentially more male than female. While it features hip hop, "The Choice is Yours" by Black Sheep isn't remotely close to the current state of hip hop - it's a 20 year old song from a very different time and place from the current commercial mainstream, so it strikes a (potentially profound) chord with people anywhere from 30-45 who remember it fondly from their school days. It's also pretty clever. Not as much as the "How Ya Like Me Now?" super-bowl ad, but that's just my opinion. Either way - well done.

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    • Psarhjinian Psarhjinian on May 30, 2010

      I'll agree. This ad absolutely nails it's intended demographic, and you're right that said demographic is much older than some might suspect. I'll say it bagged me right away. Kia's being smart, here: pitching to 20-year olds isn't going to work as that group, frankly, has no money, or if they do, they aren't looking at Kias. Pitching to thirtysomethings who can quite clearly remember what it was like to be twenty, but who are making Kia money, works really well.

  • SexCpotatoes SexCpotatoes on May 30, 2010

    Now if you want to see a totally bitchin' Nissan Ad, here you go: http://www.youtube.com/watch?v=aSUpbovpiJg&feature=player_embedded

    • Rudiger Rudiger on May 30, 2010

      Nice sequel to the classic "Toys" 300ZX commercial which used Van Halen's "You Really Got Me".

  • Boosterseat Boosterseat on May 30, 2010

    Wikkid. That just happened! What a rocking, fun ad. I like that they are promoting their product while calling out all of their competitors at he same time. This braggadocio (sp?) is very hip-hop and the whole chest-puffery thing is just a good time. I am 41 and fondly remember clubs packed with people all bouncing to that awesome Black Sheep song, so yes, I agree they have keenly stuck a chord with the 35-45 yr old crowd with this choice. Keep up the fine work ladies and gentlemen. Ford- maybe you should have the agency swing by for a coffee....