#Salespeople

We told you last year of the outrageous case of an Oshawa, Ontario used car salesman who bilked unwitting customers out of their hard-earned cash before being sentenced to a month in jail. Well, a second trial recently adjourned, and Ryen Maxwell of Countryside Motors now faces 180 days in the big house.

A repeat fraudster, this former salesman’s list of financial atrocities is a long one. In addition to causing fiscal hardship for numerous customers, Maxwell’s actions can be credited with causing, or at least contributing to, one woman becoming stranded in a rural snowbank and the breakup of another man’s marriage. Is it any wonder BHPH lots carry a stigma?

To think of the Nissan brand is to think of nameplates like “Sentra,” Rogue,” and, just maybe, “Pathfinder.” That’s traditionally as truck-like as a non-gearhead’s thoughts get after hearing the automaker’s name. As it continues to position itself as a serious truck maker and Detroit Three competitor, Nissan knows this needs to change.

While the little Frontier has graced our landscape for two decades, the process of purchasing one usually comes down to looking at the window sticker, asking if it comes in a cheaper version, then perusing a very basic list of features. Little different than buying (or selling) a car or crossover. That works for the simple Frontier, which sells great despite its advanced age, but it doesn’t work for would-be Titan buyers who stop in at a Nissan dealer after kicking the tires over at the Ford shop.

With this in mind, Nissan’s now moving its Titan-boosting efforts into the showroom.

In terms of unpleasantness, buying a new vehicle often ranks up there with visiting a passive-aggressive dentist, or perhaps meeting with your child’s teacher to discuss his or her “performance.”

Overzealous salespeople who stereotype customers, high-pressure them into buying the vehicle and package the seller wants, and generally lack knowledge about their own product likely sour more people on a brand than recalls and scandals. If only there was an easy way to avoid turning customers away while boosting sales.

It turns out, the solution could be very simple.