#Sales

One year ago, the Nissan Altima, Jeep Grand Cherokee, Nissan Sentra, Toyota Highlander, and Ford Fusion were all significantly more popular than the Toyota Tacoma. The Altima, for example, sold 32-percent more often than the Tacoma, which was generating record volume in 2017.

Fast forward one year, however, and the Tacoma is operating at an entirely different level. It now outsells the Altima, Grand Cherokee, Sentra, Highlander, and Fusion, and by large margins in some cases. To say the Tacoma is America’s best-selling midsize pickup truck would be to wildly understate its success. To say the Tacoma is America’s fourth-best-selling pickup truck would be to minimize its playing field.

Through the end of November 2018, the Tacoma now ranks among America’s 15 best-selling vehicles outright. This is not a cult following. Calling it a Taco doesn’t reserve your place in an exclusive club. You now see enough of them in the run of a day to easily spot the differences between a TRD Sport, a TRD Off-Road, and a TRD Pro.

The Toyota Tacoma is now mainstream.

The only minivans coming out of Detroit these days aren’t actually rolling out of Detroit, but a plant a stone’s throw from the Detroit River, on the Canadian side. Fiat Chrysler’s Windsor Assembly Plant, home to the Chrysler Pacifica and Dodge Grand Caravan, will go dark for two weeks starting on New Year’s Eve, presumably to manage inventories.

Short-lived shutdowns are commonplace at the plant, where workers assemble one of the newest and undoubtedly the oldest minivans on the market. The latter vehicle, while likely not having much of a future, certainly has a fan base. It’s not giving up on the model, and sales figures show it.

Russia, a large country covered mostly in taiga forest and tundra, still loves the Lada 4×4 (née Niva) four decades after its launch, but Ford’s EcoSport isn’t getting the same kind of affection four years after its launch.

Ford’s EcoSport, which burst onto the North American subcompact crossover scene at the beginning of the year, began production at a joint facility in Russia in 2014 but, as that country’s car buying climbs in the wake of a recession, buyers aren’t springing for the EcoSport like they once were. Ford’s throttling back production while claiming regular downtime. Critics blame the model’s price, as well as its diminutive size.

Surely no such critics exist on this side of the Atlantic.

As we explained earlier this year, the fledgling Genesis brand is going through puberty. The brand’s constantly evolving dealer strategy is now set in stone, or what passes for it in the world of Genesis, but the process of separating the brand from its Hyundai parent won’t take place overnight. There’s dealers to whittle down, licenses to gain, standalone stores to build, and inventory to stock.

It’s a work in progress, but the 2019 models — which now total three — are beginning to find their way to more buyers, Genesis claims. Be patient.

Perusing sales data for the month of November, something popped out from the always entertaining Ford Motor Company file. While the company as a whole saw its volume fall 6.9 percent, year over year, last month, Lincoln finished November on a high note — something it hasn’t seen much of this year, Navigator sales notwithstanding.

Compared to the Ford brand’s 7.3 percent YoY drop, the Lincoln brand saw a 3 percent increase. Still down since the start of the year (a trait it shares with the Blue Oval brand), Lincoln’s November sales increase wasn’t just fueled by the hulking Navigator. A new nameplate appeared last month, tacked onto a pre-existing vehicle. Were buyers holding out for a new grille?

With passenger cars deserting the ranks, the battle for sales and profit in Detroit will be waged almost solely with trucks. You’ve already seen what General Motors has in store for HD truck buyers, and Fiat Chrysler’s expected to reveal its own alternative to Ford’s Super Duty line before long.

However, as lucrative as half-tons and HDs are, GM’s looking forward to challenging Ford with its new, medium-duty Silverado line, revealed earlier this year. With this truck, The General hopes to turn medium-duty sales into commercial demand for lower-rung pickups and SUVs.

Continuing sadness. That’s all this writer feels when he gazes at the small car space these days, what with GM culling the Cruze, Ford’s Focus inventory dwindling like SPAM supplies before a hurricane, and the Dodge Dart….well, maybe it’s not all that sad after all.

Meanwhile, departing domestic compact customers aren’t heading over to their foreign competitors in the amount those automakers would like. Honda Civic sales? Down 13.4 percent this year, through the end of November. Toyota’s Corolla, now bolstered by a better hatchback variant? Down 10 percent this year. Hyundai Elantra sales are up, actually, by 4.8 percent, though its volume falls far below that of its Japanese rivals. Nissan Sentra sales are down 3 percent.

So far, the American consumer shows no signs of falling out of love with light trucks of every size and description.

If you listened closely to the voices of those attending the L.A. Auto Show, more than a few people gave Honda’s new Passport the backhanded compliment of it being a perfectly competent crossover that fails to break any new ground.

Here’s the truth: most of the time, it’s only some journalists and a few fanatics who care about a car “breaking new ground” — especially when that car is a commoditized crossover. In reality, the Passport is perfectly sized for most shoppers (or at least they think it’s perfectly sized for them, which is all that matters) and bears the badge of a familiar and trusted brand. They’ll sell boatloads.

And, according to November’s sales numbers, it can’t arrive at dealers soon enough.

We’d love to create our own reality, but it’s not achievable. Not while other people exist. I’d prefer a vehicular landscape populated with vinyl-topped sedans and formal personal luxury coupes and regular cab pickups, but alas, the personal buying choices of millions of consumers have stymied those childhood dreams.

With a few rare exceptions, coupes are now the domain of ballsy muscle cars, not front-drive compacts. Sedans were vanishing even before GM’s Monday decision to cull half-a-dozen four-door models. Fiat Chrysler said goodbye to the compact and midsize field a couple of years ago. Meanwhile, Ford has no plans to populate the roadways with anything other than the Mustang and a bevy of light trucks in the near future.

Sad times for lovers of the traditional car, for sure. Still, General Motors’ decision to shutter underperforming plants in pursuit of higher-margin light trucks (and whatever EV or AV action the future holds) shouldn’t come as a surprise. One look at historical sales figures shows the writing was on the wall for General Motors’ crop of soon-to-be-discontinued sedans.

We’re weeks, probably months, perhaps years or even decades from learning what went down in Nissan’s Yokohama executive suite over the last few days, weeks, and months.

Nissan’s departed boss, Carlos Ghosn, who has not yet been forced out at Renault – a fact that’s certainly subject to change at any given moment – faces the prospect of prolonged jail time.

On the one hand, the harshest observers will point to CEO Syndrome, an above-the-law belief and a sense of invincibility, that precipitated a turn to horrifying criminal behaviour. At the other end of the spectrum, there will be others who see a coordinated corporate coup d’état.

Regardless of where the early verdicts land, based as they typically are on limited information and scant evidence, on this all analysts can agree: Nissan’s turnaround during Ghosn’s 19-year tenure was monumental.

These are the numbers behind the transformation.

The best-selling passenger car in America for the past 15 years isn’t selling like it once was, and it’s all your fault. With the car-buying populace increasingly wooed by do-everything crossovers and trucks, the Toyota Camry isn’t flying off dealer lots in the same volume as before, and, because of this, the automaker has made the decision to slow production of the mighty midsizer.

What are people buying instead of the Camry? A lot of things, but loyal Toyota owners are increasingly heading over to the RAV4 for their grocery-getting duties.

Some police operations are only made possible by the inclusion of vehicles with 164 horsepower, a (debatably) has-been reggae/pop singer, and the guy from Dune.

The latest marketing coup, if it can be called that, on Fiat Chrysler’s plate involves these three elements, combined with an ’80s-themed, Crockett & Tubbs-like storyline and a hysterical typo that’s still on the automaker’s media site.

Through the end of October, Volkswagen of America’s efforts to gain a 5 percent share of the country’s new vehicle market (by 2020) continued apace, with sales up 5 percent over the same period a year earlier. This sales bump has two crossovers to thank, not cars.

No, definitely not cars.

Still, VW CEO Herbert Diess, when questioned about the brand’s slowly deflating car lineup, doesn’t believe the future involves a light truck-only landscape. To him, the limitations of existing battery technology means future buyers won’t decrease their horizons just for the sake of cargo space. The sedan, Diess claims, is probably not in danger.

If you lose sleep this weekend, we’ll know why. Toyota plans to debut its next-generation Corolla sedan at the Guangzhou International Automobile Exhibition on November 16th, completing a product revamp that began with this year’s introduction of the Corolla Hatch (formerly Corolla iM, formerly Scion iM).

It’s expected the sedan, now swapped to the TNGA platform, will appear with a familiar face and upgraded mechanicals borrowed from its five-door sibling. With compact cars on the decline, Toyota needs its aging Corolla gone in order to better compete with the Honda Civic. Both models, however, are alike in one way: they’re falling out of favor with consumers.

It might not be the reality we want, but it’s the only reality we have. As car sales continue to dwindle (they’re down to roughly 30 percent of new vehicles sold), light trucks have picked up the torch at most brands, though some aren’t arriving fast enough to satisfy jittery executives in today’s stagnating market.

At two premium Japanese brands, the arrival of two crossovers in the scorching compact segment had exactly the effect their creators hoped for. Acura and Infiniti, faced with declining sales in recent years, had reason to smile in October. The recipe is working.