#Sales
Confirmed: Smart Brand Dead in North America After This Year
The brand discontinuation we’ve all been waiting for has come to pass.
One month after the city car-building Smart brand’s salvation at the hands of China’s Geely, parent company Daimler has announced the 2019 model year will be Smart’s last in North America.
Say goodbye to a single electric model with a range of 58 miles.
Amid Rising Inventories and Falling Sales, Dealers Feel Pressure to Literally Stake Out New Ground
Unlike components used in new vehicle assembly, the finished product is not shipped to the customer in a just-in-time manner. There’s usually a healthy amount of dealer-ready vehicles on hand, though recent months has seen inventories slide into obesity. Extended downtime and shift cuts at assembly plants are one result of a bloated supply made worse by falling U.S. sales (Fiat Chrysler’s Windsor Assembly is just the latest victim), but autoworkers aren’t the only ones bearing the brunt.
Figures from the beginning of April shows the inventory problem is only getting worse, with pressure growing on the dealers tasked with selling these vehicles.
Let It Bleed: As Buyers Dry Up, Europe's Diesel Affair Is Clearly Over
Europe, the continent where tech-savvy bad guys in action movies come from, finds itself in a rapid and transformational shift. As European lawmakers and city governments turn their back on diesel, so too are automakers and customers.
Compared to past years, the take rate for diesel automobiles now resembles the trajectory of American-market passenger cars. Last month, the continent posted the worst sales showing for diesel vehicles this century. In what DPRK News Service calls “Belgian’s colonies,” the take rate for diesel — which once surpassed 55 percent — is accelerating its descent to zero.
It seems you can tax the evil away.
Ford's Mustang Bragging Brings Out the Best in Rival Automakers
Ford celebrated its iconic sports coupe’s 55th birthday at the New York International Auto Show this week by proclaiming Wednesday as “Mustang Day.” But Mustang Day was overshadowed by other nostalgic celebrations taking place at the New York Auto Show, specifically Nissan’s 50th Anniversary Editions of the GT-R (which looked excellent) and 370Z (which one of our anal-retentive staffers criticized over technical inaccuracies). The Japanese manufacturer even had a multi-tiered display and brought in historic models, countering the building apathy many automakers seem to have developed for giant trade shows.
Despite Nissan winning the battle for eyes in New York, Ford still appears to have won the day — at least from its own perspective. Following the NY debut of the Mustang’s 2.3-liter High Performance Package, which brings up the base auto’s peak output to 330 horsepower just for starters, the company proudly announced that its pony car has remained the world’s top-selling sports coupe over the last four years.
Big, Old, and Cheap Helps Move Metal, Ram Dealers Claim
Fiat Chrysler doesn’t break down its Ram pickup sales figures for us wordy-typey slobs, so it isn’t easy to figure out just how much the held-over 1500 Classic has helped the brand’s soaring sales. FCA decided, last year, that the old-generation half-ton should remain in production, and not just to smooth things over while the new-for-2019 1500 got up to speed.
Well, we now have a better idea of just how useful that strategy was. Go figure — scores of American truck buyers are willing to forgo refinement for a lower price on a big, brawny pickup.
Not Every Entry-level Car Is Searching for Missing Buyers
The first quarter of 2019 reflected a long-predicted cooling off of U.S. auto sales, with volume falling 2 percent. A few automakers bucked the trend, but the news was generally unpleasant. Of course, rising average transaction prices and a bevy of high-margin trucks, SUVs, and crossovers softened the blow for those who got their lineups in order ahead of time.
One segment that gets very little attention — for many reasons — is the lowest rung of all: subcompact cars, which traditionally provide a stepping stone for buyers just entering the market. Many journos bemoan the loss of low-priced cars, claiming relatively cash-strapped Millennials stand to be priced out of the new vehicle market by rising MSRPs and interest rates. It’s true — the herd is thinning, with the last quarter bringing about the death of the Chevrolet Cruze. (This writer actually bought one; the jury’s out if anyone else out there did.)
Still, despite the industry flux, some nameplates continue to earn the love of buyers who choose to spend as little as possible on a new car.
Were It Not for the Ford Ranger, Pickup Sales Would Have Sank Last Quarter
As both Ford and General Motors have moved to annoying quarterly sales reporting, we’re getting into this whole “quarter” thing. Against our will, mind you, but that’s enough bitching for now.
We told you earlier how Ford’s looking smug as GM and Fiat Chrysler duke it out for second place in the full-size pickup segment (FCA’s winning), but what does the overall health of the truck market look like? As it turns out, it would look a lot worse without a new addition that showed up, fashionably late, in January.
Domestic Truck Wars: No One Wants to Finish Last in Detroit
There’s a chill in the auto industry that wasn’t present a year ago. Sales are down compared to this time last year, with only a select few automakers posting year-to-date gains. Among members of the Detroit Three, volume loss is the order of the day.
Over the first three months of 2019, Ford sales sank 1.6 percent, General Motors sales declined 7 percent, and Fiat Chrysler volume dropped 3 percent. While the long-predicted slowdown is upon us, rivalry in the lucrative full-size pickup segment has never been hotter — and the battle for second place among the top three truck nameplates shows no signs of ending.
U.S. Auto Sales, Q1 2019: Plenty of Red, Plus a Few Bright Spots
Talking heads have been warning for days that the auto industry should prepare itself for a rougher than usual ride in 2019, speculating that sales for the first quarter would be softer than what we’ve seen in past years.
This proved to be true, as players such as the Detroit Three, Nissan, Toyota, and Mazda all conspired to drag the industry down by just over three percent compared to this time last year. Fortunes were better at places like Kia, Hyundai, and Honda, each of whom recorded jumps in volume – two of them quite healthy.
While Utility Vehicles Are Nowhere Close to Peaking, a Study Reveals Signs of Saturation and Struggle
Let’s get one thing clear right off the bat: unless otherwise stated, the “SUVs” mentioned in automotive studies refer to all utility vehicles, regardless of unibody or body-on-frame construction.
Utility sales surpassed passenger car sales in the U.S. in 2016 and never looked back. There’s an ever-growing number of them out there, and, with automakers now straddling segments (the Mazda CX-30, for example), expect the market swamping to continue apace. In a new Cox Automotive study that contrasts today’s market with 2008’s (while taking a peak at the future), the answer to the question “Has the SUV market peaked?” is most definitely “no.”
The market has legs, but the passage of time means it’s showing signs of saturation — with a number of headwinds now buffeting automakers looking to clean up in this ultra competitive field.
Now That the Car's Better Than Ever, Corolla Sales Will Likely Fall Nearly 20 Percent Below the Norm
Promises that “This will be the sedan that saves cars” and “The passenger car comeback starts here” are so 2017.
2018 welcomed the arrival of high expectations in the form of an all-new Toyota Camry and an all-new Honda Accord. The results were predictable, if not in the eyes of automaker CEOs, then surely for the rest of us. Camry and Accord sales each fell to a seven-year low, the refreshed Hyundai Sonata plunged to a 15-year low, and Mazda 6 volume hit an all-time annual low.
Now it’s time for an all-new version of the Toyota Corolla. Rather than suggest the Corolla will revitalize the compact car segment by generating renewed demand across the board and ending a mass migration to crossovers, Toyota’s prediction is much more realistic.
According to Toyota, sales of the all-new-much-improved Corolla will decline.
World's Largest Car Market Continues Tanking
After rising steadily for almost three decades, China’s end of the economic seesaw seemed to hit its maximum elevation early last year, thus kicking off a swift plunge. For foreign automakers hoping to cash in on a burgeoning middle class hungry for cars, lofty dreams were pared back.
New vehicle sales in the world’s most populous country fell for the first time in 28 years in 2018, and the first two months of 2019 show no change in the market’s downward trajectory.
February Sales Freeze: Most Brands Out in the Cold Last Month
Most people don’t care to venture out into the frigid weather unless it is absolutely necessary, instead reserving time for indoor activities such as enjoying the heated delights of the nearest wood-burning stove. Given the sales results shown here for February, it would indeed seem that car buying doesn’t rank too high on the Top 40 of most Americans when the weather is foul.
Overall, sales were off nearly three percent compared to this time last year, fuelling speculation by talking heads that 2019 will be the first calendar year in ages that the industry fails to collectively move more than 17 million units.
Blue Oval Seesaws in February, but Another Good Month for Lincoln
Just how much the polar vortex and a chillier than normal February weighed on U.S. vehicle sales is up for debate, but Ford Motor Company felt the buying public’s cold shoulder last month. Actually, make that just the Ford brand. The Blue Oval division saw a 5.1 percent drop in sales, year over year, last month, thought its luxury stablemate continued its strong early 2019 showing.
The good news for Lincoln comes before anyone has a chance to buy what’s widely seen as the brand’s savior: the Aviator midsize crossover.
Bark's Bites: As the Market Compresses, Dealers Look to Used Cars to Save Them
Dearest TTAC readers,
I’ve come to know you incredibly well over the last seven years. I realize that what I’m about to tell you is somewhat akin to waving a dripping piece of red meat in front of a starving, caged tiger. But, like Bane, I am here for you, the people, and I’m willing to suffer abuse at your hands because the truth will ultimately set you free.
I also know that because much of my source material for this blog post was given to me anonymously and confidentially by one of the most influential dealers in the country, you’ll scream something like “I WANT TO SEE YOUR DATA,” but such is life, guys. I can’t show his numbers to you. I’ve substituted some data from the National Auto Dealer Association’s Mid-Year report for 2018 (the final 2018 report isn’t available just yet). You’ll see the correlation.
Now, let’s get into the meat waving bit, shall we. Breathe deeply, and jump in with me as I tell you this:
In 2019, car dealers are happier than ever to sell you a used car instead of a new one. This could make buying used a bad proposition. Here’s why.
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