#RootesGroup

Even while importing Mitsubishi Colt Galants and badging them as Dodge Colts, Chrysler looked to its European outposts to find an additional suitable econo-commuter to sell in North America. The Hillman Avenger aka Plymouth Cricket hadn’t worked out so well, and nor had the Simca 1204, but the Simca/Talbot Horizon under development in the middle 1970s looked very promising. Soon enough, an Americanized version made it into production, making its debut here in the 1978 model year and staying in production all the way through 1990. I’ve documented quite a few of these cars in junkyards, but the super-economical Horizon Miser had eluded me… until now.

Earlier this year, we took a look at the unique fastback style worn by the original Plymouth Barracuda. A few years after the Barracuda, British manufacturer Sunbeam decided to make their own miniaturized version. Don’t fear the Rapier.

After the Oil Crisis of 1973, Chrysler didn’t have the resources needed to design and build a subcompact economy car from scratch. Fortunately, Chrysler’s Japanese ally, Mitsubishi, was willing to ship over plenty of cars to be sold as Dodge and Plymouth Colts (we will not discuss the wretched Plymouth Cricket aka Hillman Avenger at this time). The Colt didn’t get front-wheel-drive until 1979, though, so Chrysler USA turned to Chrysler Europe for the Simca-designed Horizon platform and began selling Dodge Omnis and Plymouth Horizons in 1978.

Here’s an early Horizon in a Denver self-service yard.

During my recent trip to Sweden, I took in a Folkrace, saw many old American cars on the street, visited a farm full of restored classic Chryslers, and, of course, went to the junkyard. We’ve seen this 1966 Toyota Crown station wagon and this 1963 Ford Taunus 17M at Bloms Bilskrot in Söråker, and now here’s a very rusty example of a car that was popular in Europe but never made much of an impression in North America: the Simca 1000.