#ResearchAndDevelopment

Honda wants to up its software game and encourage creative uses for ones and zeros at its new research and development center. With ASIMO — the company’s adorable robot mascot — almost old enough to smoke, Honda hasn’t developed a super-high-profile gizmo in nearly 17 years.

Recently, the company took a distinctive back-to-basics approach to address slipping quality, though CEO Takahiro Hachigo confessed that rekindling the R&D “spirit” would be the other half of building a better Honda Motor Co.

With those goals in mind, Tokyo’s Honda Innovation Lab opened its doors to the press on Tuesday as the company announced it will be forming a specific unit to focus on the development of software-laden technology for its next generation of vehicles.

Toyota has announced it will expand the development of hybrid technology over the next five years to get ahead of strict global emissions standards.

The automaker plans to increase staff on its hybrid technology development team 30 percent by 2021, setting the goal of 19 emissions-friendly drivetrain components. The fuel-sipping technology could soon find its way into the majority of Toyota vehicles.

A top Nissan executive is packing his bags and getting ready to take on Mitsubishi’s shadowy and scandal-prone technology arm.

Yesterday’s reports proved true, with Mitsuhiko Yamashita, Nissan’s chief technology adviser, announced today as Mitsubishi’s new head of research and development. He will take on the position starting June 24.

There’s a tough job waiting for Yamashita.

In this play, Nissan is President Jimmy Carter and Mitsubishi is a bankrupt New York City.

Now that it has control of Mitsubishi, Nissan wants the scandal-plagued automaker to “heal thyself,” but it’s sending a guy over to make sure it happens, sources tell Reuters.

Toyota will open a new artificial and robotics R&D company to be called Toyota Research Institute, Inc. (TRI) with an initial investment of $1 billion to open two locations in the United States, the automaker announced Friday.

TRI, which will make its headquarters in Palo Alto, California and establish another office in Cambridge, Massachusetts near MIT, will be led by Dr. Gill Pratt, a former academic in the field of engineering and program manager at DARPA.

“The investment is in addition to the $50 million investment over the next five years with MIT and Stanford to establish joint fundamental artificial intelligence research centers at each university,” said the automaker in a release.

There has been a lot of coverage recently devoted to that scandal where Volkswagen revealed that its vehicles have been polluting like a chemical company that dumps out its waste in poor neighborhoods late at night.

But this scandal seems to have taken our eye off the Volkswagen ball. I say this because the whole “cheating on diesel” thing is not Volkswagen’s only issue. It is merely one of a myriad of problems that has launched the brand into the mediocre, also-ran position where they find themselves in America today. And right now, I’m here to remind you of the largest of these problems: that they spend their money on absolutely the wrong things.

Volkswagen has a very steep, very tough hill to climb, and Volkswagen’s incoming chairman said the emissions scandal that affects 11 million cars is “a threat to the firm’s viability albeit a surmountable one,” reports Reuters.

Dieter Pötsch, who will soon take the chairman spot at Volkswagen Group AG, described the challenges ahead as an “existence-threatening crisis for the company” during a corporate meeting with employees in Wolfsburg, Germany’s Welt am Sonntag reported.

In order to take on those challenges, Volkswagen needs to fund the repairs of some 11 million vehicles, meaning cuts may be made to the company’s 100 billion euro R&D investment budget that was expected to last until 2018.

A cut in R&D spending is seen as a way to avoid a downgrade of the company’s credit ratings, a source close to the company’s board told Reuters.