Used Car of the Day: This Ramcharger Owner Will Take Gun in Trade

If you like old-school large SUVs, this Ramcharger might catch your eye.

And if you have a gun, that might be all you need to make it yours.

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Rare Rides: A 1986 Dodge Ramcharger, All Kinds of Awesome

Dodge fielded a full-size, truck-based SUV for many years and called it Ramcharger. Eventually for Some Good Reasons, ChryCo abandoned the segment and let Ford and General Motors rake in the dough instead. Today we check out a beautiful truck from the later period of the Ramcharger’s run.

Hope you really like brown.

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Ramcharger Rebirth

In October, FCA CEO Sergio Marchionne addressed a group of automotive analysts, where he was quoted as follows.

“We have a unique opportunity with renewal of the [Ram] pickup line, with the powertrains we selected, to significantly increase output. We will also be exploring, as a result of that investment, some other segments.”

Speculation related to a full-size Ram 1500-based SUV has been swirling ever since. And there is no denying the allure of $10,000 per unit margins. But what is the business case?

In short, it looks promising.

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Say What? Marchionne Says Ram Studying Expedition/Suburban-sized SUV

During a call to discuss its third-quarter financial results, Fiat Chrysler Automobiles CEO Sergio Marchionne hinted that the automaker may launch a Ram-branded large SUV to compete with Ford’s Expedition and General Motors’ Suburban/Yukon XL.

The battleship segment is “the near-exclusive use of some others. We have a reasonable chance of getting at least part of that market,” Marchionne said, according to Automotive News.

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Junkyard Find: 1978 Dodge Ramcharger

Even though Denver wrecking yards are always full of old trucks, the Dodge Ramcharger isn’t quite as common as its GM, Ford, and Jeep rivals. In fact, this Royal SE ’83 Ramcharger is the only example we’ve seen in this series, prior to today’s find. This tan Dodge is every bit as Malaise-y as the yellow ’76 Wagoneer we saw last month, so let’s look at these photos and imagine what it was like driving a 9 MPG truck during a period of high inflation and steep gas prices.

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Junkyard Find: 1983 Dodge Ramcharger Royal SE

In the final year of the Malaise Era, truck shoppers could still get a Chrysler SUV that wasn’t trying to be a tall New Yorker. Because the echoes of the vans-and- Quaaludes ethos of the 1970s were still quite loud in 1983, this Ramcharger came equipped with groovy earth-tone stripes.

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  • Stanley Steamer What is that white roadster in the background?
  • Bufguy The Seville was not an X car....Yes the Seville was based on the x car platform but the changes were so extensive that GM designated the platform “K,” because it very little in common with the X. Only the rear subframe, front suspension, part of the floor and the roof were carried over unchanged.
  • Spookiness I kind of like this. Somebody in my building had a late (77?) Chevy Concours, silver with burgundy cloth interior.
  • Jeff S These were good cars. Came close to buying a new 75 Chevy Nova 2 door. My father had a 62 Chevy II 300 for 12 years which my 2 brothers and I drove to high school and then I drove the 1st year of college. My middle brother had a 2 door Limited Skylark X car with the 4 cylinder, fuel injection, and 4 speed manual that went well over 200k miles--it had the most comfortable red velour seats it was light gray with a maroon half vinyl top. He never had to replace the clutch and mostly routine mileage mostly highway.
  • MrIcky Toyota keeps hinting at 'the next big' and hasn't really delivered that much new since the prius. Maybe the most conservative company on the face of the planet for good and bad and if it's a 3-5 year time frame to come into existence, who cares. Hopefully the new Taco brings that vehicle up to date and it isn't just a new fascia and a 12 inch touch screen. Yes I've read all the rumors, we'll see. Maybe they'll close the c channel frame and put disc brakes on it?