#ROXOR

On Wednesday, the U.S. International Trade Commission (ITC) said it will review an administrative law judge’s initial determination, made in November, that Mahindra’s Roxor looks suspiciously like a Jeep product.

Fiat Chrysler Automobiles filed a trade complaint with the ITC in 2018, claiming the Roxor infringes on Jeep’s “trade dress” — a term used to identify trademarked images or general appearance of a product. Not quite a patent, it exists on the fringes of intellectual property laws, frequently making trade dress issues difficult to navigate.

The judge’s recommendation was that regulators issue a cease-and-desist order and prohibit any Mahindra vehicles or parts that infringe from entering the country. Meanwhile, the commission is still in the midst of its own investigation — which opened in September of 2018 — and now estimates finishing its inquiry by March 20th.

From there, the U.S. Trade Representative would have two months to make a final determination. Of course, now that Mahindra has updated the look of the 2020 Roxor (below the break), the whole issue could be moot.

Mahindra, the company that produces the intentionally Jeep-like Roxor, is looking at sites in Detroit, Oakland County, and Genesee County in the event that it lands a $6 billion contract to supply the U.S. Postal Service with delivery vehicles.

While USPS has already begun supplementing the now-ancient Grumman LLV with more-modern vans and utility vehicles, it launched an official search for a replacement in 2015. Mahindra was one of the finalists, along with AM General, Karsan, Oshkosh-Ford, Utilimaster, and VT Hackney.

The Postal Service plans on making a final decision this summer as to who will build some 180,000 replacement vehicles over the next six years.

A decade-old document signed by Indian automaker Mahindra & Mahindra and Chrysler Group LLC will be at the center of an investigation by the U.S. International Trade Commission.

Announced Tuesday and reported by Reuters, the feds will look into the patent dispute that erupted when Mahindra began importing the very Jeep-like Roxor all-terrain vehicle into the United States. FCA claimed the Roxor looks too much like the classic Jeep CJ line, predecessor to the Wrangler, and filed an intellectual property complaint to the ITC. Nuh uh — we had a deal, Mahindra responded.

There’s an Indo-Italian-American battle heating up in Michigan. Mahindra and Mahindra, maker of the absolutely adorable, U.S.-built Roxor ATV, is fighting back against Fiat Chrysler’s efforts to squash the little all-terrain vehicle’s future in this country.

FCA’s beef is this: the generously proportioned ATV, which is not road legal here (but is in India), bears a striking resemblance to a classic Jeep CJ7. At the beginning of the month, the automaker filed a complaint with the U.S. International Trade Commission in an bid to stop the importation of Roxor parts to the company’s Michigan factory.

Not gonna happen, Mahindra says. You saw our grille and you gave it the thumbs up.

The machine you see before you isn’t a Jeep CJ from the ‘70s. Nor is it a Jeep CJ from the ‘80s. Despite its familiar shape, googly round eyes, and a front bumper sticking out like a spoilt child’s bottom lip, not one cent of the cash outlaid by customer will line FCA’s coffers.

It’s the Mahindra ROXOR – an off-roader from an Indian company, built in America, the Willys way. Got that?

What’s that? You want a Jeep but don’t care for one at its current size? Does a 62 horsepower turbo-diesel engine, four-wheel drive, and front/rear leaf suspension appeal to you? And you have just $15,499 to spend? Does Mahindra now have a deal for you.

Just keep it off-road, mmmkay?