Electrification's Silver Lining: Audi CEO Announces PB 18 E-tron Production Plans [Updated]

Audi unveiled the PB 18 e-tron Concept at the 2018 Pebble Beach Concours d’Elegance with absolutely no assurance that it would ever be more than a fun idea. In fact, the company outright said it had no plans to put the vehicle into production. Miraculously, Audi flip-flopped, and the electrified hypercar is now slated for assembly.

You might hate it, but this is one of the few concept vehicles to ever make this author cream the proverbial jeans during office hours. Maybe it’s because I normally wait until the darkest point of the evening to unfurl my shame over a bottle of homemade wine and revisit vintage photo rolls of the Honda Unibox and Suzuki Regina — the latter of which was too good for this world.

However, whether or not Audi can successfully capture the magic of the PB 18 Concept remains to be seen.

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Electrified in Monterey: Audi's PB 18 E-tron Concept Is Phenomenal

Concept vehicles have been a bit of a snoozefest for enthusiasts lately. Despite the fact that automakers are still plenty capable of bringing out gorgeous designs, the autonomous angle has become so pervasive that it’s overridden the idea of having fun.

Then, during this week’s Monterey Car Week festivities, Audi dropped the PB 18 e-tron concept at Laguna Seca and fun slapped us across the face. This is the kind of car you have on your bedroom wall as a child and work your entire life to put into a garage as an adult.

With three electric motors (one driving the front axle and two out back) providing a combined output of 671 horsepower and 612 lb-ft of torque, the PB 18 should already be a menace. However, it can also temporarily bump itself up to 764 hp using stored energy via a kinetic energy recovery system. As a result, Audi claims the car is capable of a 0-to-62 mph rush in just over 2 seconds.

Combine that with an ultra-modern design that’s within the boundaries of what’s currently possible and several scoops of driver-focused tech, and you have one of best concept vehicles we’ve seen in years. The PB 18 expertly rides the line between fanciful and plausible.

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  • The Oracle Honda is generally conservative yet persistent, this will work in one form or fashion.
  • Theflyersfan I love this car. I want this car. No digital crap, takes skill to drive, beat it up, keep on going.However, I just looked up the cost of transmission replacement:$16,999 before labor. That's the price for an OEM Mitsubishi SST. Wow. It's obvious from reading everything the seller has done, he has put a lot of time, energy, and love into this car, but it's understandable that $17,000 before labor, tax, and fees is a bridge too far. And no one wants to see this car end up in a junkyard. The last excellent Mitsubishi before telling Subaru that they give up. And the rear facing car seat in the back - it's not every day you see that in an Evo! Get the kid to daycare in record time! Comments are reading that the price is best offer. It's been a while since Tim put something up that had me really thinking about it, even something over 1,000 miles away. But I've loved the Evo for a long time... And if you're going to scratch out the front plate image, you might want to do the rear one as well!
  • Ajla So a $10K+ transmission repair?
  • Kwik_Shift_Pro4X I've mentioned before about being very underwhelmed by the Hornet for a $50000+ all in price tag. Just wasn't for me. I'd prefer a Mazda CX-5 or even a Rogue.
  • MaintenanceCosts Other sources seem to think that the "electric Highlander" will be built on TNGA and that the other 3-row will be on an all-new EV-specific platform. In that case, why bother building the first one at all?