Question Of The Day: Is White Your Favorite Car Color?

White is the most popular car color, according to Axalta, covering 38 percent of all automobiles purchased worldwide.

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You'd Value Your Car More If You Paid Cash For It

Want to feel a real connection to something? Pay cash for it.

Research shows the act of handing over real, honest-to-God paper money and coins for a product has a profound impact on the value a person places in that product. Suddenly, it turns into a possession.

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The Booth Babe Chronicles: Punch Buggy Black And Blue

Automotive marketing – marketing in general, really – fascinates me. I have a business degree with a focus on marketing and spent many years studying the commercial machine of capitalism, along with the psychology behind getting you to buy. The whole thing is extremely thought-provoking (such as Mike Rowe) and often more than a little spooky. Such as a penis with warts …

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The Booth Babe Chronicles: Psychology Of Auto Show Marketing, With Special Emphasis On Gender-Related Issues

Thank you so much for the warm welcome last week! I appreciate all your comments and encouragement and look forward to sharing more about auto show life with you.

A comment on my last column caught my eye. The gist of it was why bother with “booth babes” or professional presenters at all? Why not just have sales people or the actual engineers at the shows? It is a question that has been asked of me multiple times in different forums, so I’d like to address it in greater detail here.

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  • Corey Lewis Terribly unsafe in a crash. Almost to the point where I can't believe they sold them here.
  • Johnster My understanding is that the Mark VI Coupe was built on the shorter 114" wheelbase shared with the Panther-based LTD and Marquis, while the Mark VI sedan was built on the longer 119" wheelbase used by both the Continental Coupe and Sedan, and that the Mark VI Coupe was then slightly shorter and smaller than the Continental Coupe.
  • Varezhka Ugh, had one as a rental and no wonder they disappeared quickly.Now they still have the current gen. Quest as a Nissan Elgrand in the home market, but even in the minivan heaven that is Japan (where minivan has a 20% marketshare as a bodystyle) they only sell 2~3000 units annually.
  • Fred Look at me! I drive a weird truck thing made by a guy who is losing money running Twitter.
  • Fred The mid-engine Vette hasn't been as successful as the previous race car. They did just come in 2nd at Daytona 24hrs but I'm not sure it's enough for buyers to line up.