The Booth Babe Chronicles: Punch Buggy Black And Blue
Automotive marketing – marketing in general, really – fascinates me. I have a business degree with a focus on marketing and spent many years studying the commercial machine of capitalism, along with the psychology behind getting you to buy. The whole thing is extremely thought-provoking (such as Mike Rowe) and often more than a little spooky. Such as a penis with warts …
Working the auto show floor gives me an intimate look at how each automotive company tweaks their experiential marketing plan every year. [Not to be confused with the more commonplace experimental marketing plan, ED.] Experiential marketing means you come and take part in it, as opposed to watching a commercial on TV. It can be an auto show, a ride and drive event, or a presence at a sponsored event like a concert, game, fashion show, festival, etc.
One of my favorite parts of each new auto show season is seeing how manufacturers have integrated their auto show presence – experiential marketing – with their other marketing efforts, specifically television and print advertising.
For example, Kia. While I still can’t get over the sex-toy-disguised-as-a-children’s-cartoon-character, they did well by placing cardboard cutouts of all the fun toys in that Super Bowl commercial. Attendees love taking pictures with the cutouts which are conveniently placed right next to a vehicle. Every photo of a character also has a Kia in it. Bam! Extra brand impression in your brain. I heard that someone tried to steal the sock monkey at the Chicago show, they loved it so much. It wasn’t me, I swear. (I couldn’t fit it in my purse.)
Toyota’s Avalon Lounge has a swingy retro feel that coordinates well with their new 40’s style Avalon commercials, while “Sultry Sienna” sung in front of the popular minivan complements the Swagger Wagon campaign. If they start rapping at the show next year I will die.
Since fire seems to be the new thing, though, perhaps they could recreate the Tundra commercial featuring the truck hauling a huge payload up a flaming Spiral of Death. Might need some outdoor real estate for that one, but everyone loves a nice fire.
But not everything would translate well between commercials and real life. Some of this stuff would totally wig me out. Like the Ford robot. I’m scared enough of that thing in a brightly-lit convention center. The last thing my sensitive nerves need is to be woken up at 3 AM by the laser eyes of that freaky thing in a commercial on TV. Imagine the nightmares.
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- Inside Looking Out This is actually the answer to the question I asked not that long ago.
- Inside Looking Out Regarding "narrow windows" - the trend is that windows will eventually be replaced by big OLED screens displaying some exotic place or may even other planet.
- Robert I have had 4th gen 1996 model for many years and enjoy driving as much now as when I first purchased it - has 190 hp variant with just the right amount of power for most all driving situations!
- ToolGuy Meanwhile in Germany...
- Donald More stuff to break god I love having a nanny in my truck... find a good tuner and you can remove most of the stupid stuff they add like this and auto park when the doors open stupid stuff like that
I was pleased as can be to hear that Ms. Booth Babe has a desire for a guy like Mike Rowe. Mike to me is an every man's man. He's not even close to perfect in the looks department, but he's a guy you could do a day's work with and drink a beer with afterward. I feel as though I am that kind of guy. Wife says I am attractive. I question her taste in men. But if a girl like booth babe can find Mike Rowe attractive, perhaps I'll start believing my wife. Thanks for giving us middle aged men hope!! God love ya!
Any chance Farago will come back? This place is being driven straight into the ditch. Sad.