By on January 11, 2021

color

 

White is the most popular car color, according to Axalta, covering 38 percent of all automobiles purchased worldwide.

In a story we posted on December 14th, 81 percent of vehicles are said to be white, black, gray, or silver, according to Axalta’s 68th Global Automotive Color Popularity Report. Maybe you choose certain car colors because of what it says about you and your personality. For example, does the color you selected get you noticed, or are you more of a private person, and muted colors allow you to blend in with the crowd and move about without drawing attention?

color

Does white signify you’re a perfectionist, or that you have an obsession for cleanliness?  White is a choice of someone that seeks attention and being noticed, an extroverted, outgoing personality that doesn’t mind being in groups or social situations.

White is also associated with modern or futuristic devices, and it could indicate a love of technology. The use of white by Apple is a prime example, with their showrooms and devices in white.

color

Black signifies pride in appearance, and if you’ve owned a black car and maintained it yourself, you know why. Black cars convey a strong desire to be respected and to gain social status. Limousines are usually black, not only for the status they impart, but at the same time to suggest that the owner may be somewhat reserved, more private, and even an introvert.

color

Gray, according to Axalta, is the new silver. A darker color, the focus is less on safety and visibility. The motivation here is to be more modern and stylish, without drawing attention to yourself. Gray is a less common and conventional color than silver, which may suggest a desire for individuality.

color

You may choose a color that’s bright and unconventional. Does this mean you have a desire to express your individuality? Are you’re open-minded, and creative in some form with a need to express that creativity? What’s your favorite car color, and why?

[Images: © 2021 J. Sakurai/TTAC]

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48 Comments on “Question Of The Day: Is White Your Favorite Car Color?  ...”


  • avatar
    Lie2me

    White to me screams, “cheap rental” and is my least favorite car color. I really don’t think that so many people like white as much as that’s what’s on the lot, so you buy it

    • 0 avatar
      thirty-three

      Around here white is very popular for expensive cars driven by narcissists.

      When I see a white car, I expect the driver to do whatever they want – blow through 4-way stops, change lanes without looking, drive 10-below in the left lane, etc.

    • 0 avatar
      Art Vandelay

      If you really don’t care and are keeping a car long term.then white is probably the easiest color to maintain. It hides scratches and dings very well.

  • avatar
    ajla

    White, black, or grayscale would be an unlikely choice unless I can get a red or camel interior to go along with it. Both the new cars I bought were painted red.

  • avatar
    A Scientist

    I’ve come to love the “champagne” color of my current (and previous) daily driver, because while I routinely wash my vehicles, no matter what this color just NEVER. LOOKS. DIRTY. It’s even better than white in that regard.

    • 0 avatar
      ToolGuy

      “Champagne” is a solid recommendation.

      The “champagne” cars I’ve have didn’t have great paint jobs (and the exact shades weren’t ideal) – but they were easy to live with.

      The right car with a really nice paint job in a shade like this would be easy to live with day to day *AND* it would be rewarding when you did really clean it up and wax it (as opposed to pearl white; see JMII’s comment below):

      https://www.eastwood.com/eastwood-carbon-metallic-base-gallon-kit.html

      And while we’re here let’s get some *larger* metal flake and/or special metal flake (e.g., holographic flake, contrasting flake). Nothing crazy; go subtle but special. [People pay for pearl white and red tint; they will pay for premium flake/clear coat.]

      • 0 avatar
        Lie2me

        I agree on the large metalflake. I had a black Grand Cherokee that I dubbed “sparkly black” that was beautiful :)

        • 0 avatar
          ToolGuy

          A couple months ago my wife saw a Jeep Liberty “Jet Edition” (factory) with a beautiful black paint job [sparkly purplish highlights] at our favorite used-car lot and immediately wanted to buy it.

          (I had to shut that down in a big hurry, since she would be going from the second-most reliable vehicle in our household to the least-reliable [based on actual experience], not to mention fuel economy. She is still bitter about it.)

          • 0 avatar
            Lie2me

            Figuring a Jeep liberty is pretty old it can’t be much of a buy in for a lifetimes worth of, “I told you so” ;-)

    • 0 avatar
      Flipper35

      Our Durango is Driftwood Metallic. When we lived in the SoCal desert it never looked dirty. Old Piston Slap if you want to see the color.

      Our Pacifica is dark red (Velvet pearl?), our Avenger is Blue Streak Pearl.

      Cobra is Intruder Purple. The Rogue is mid-grey/silver but we didn’t buy that one.

      The motorcycle is Red, grey, white.

      Back in 1989 I bought a white car. I liked it well enough because it had black and red accents.

      Silver would be last on my list, then white and if I had to get a non-color it would be black. On a truck I think Delmonico Red is the best color out there. B5 Blue and Plumb Crazy are nice on the Charger/Challenger. I can do most yellows also. Bright red would be my least favorite color.

    • 0 avatar
      DungBeetle62

      I had that Champagne color of 1994 Accord Coupe and can vouch for its ability to mask dirtiness. Likewise there was a 1984 Pontiac 6000… might have been “Light Briar Brown” that you could really only tell was dirty from the windows and tires. Light color cars get dark dirt, dark color cars get light dirt, this car’s color WAS “dirt”

  • avatar
    eggsalad

    second to last on my list, right above black.

  • avatar
    Land Ark

    The last car I bought (leased) was white. I actually said to the dealer that I didn’t care about the color as long as it qualified for the advertised deal. But it was pearl white and I came to appreciate it.

    My favorite color is teal. But since you can only get teal on a single digit number of cars now (2 Series, Renegade, Camry and Corolla hatch – sorta) I prefer any blue that is available.

    I appreciate Dodge for having colors in the lineup. If I were to get a Charger or Challenger, it would be in 1. blue 2. green 3. purple

    Life is too short to feel like Homer walking into the plant wearing a pink shirt.

    • 0 avatar
      kcflyer

      I’m with you on the teal. My daughters new Wrangler is “bikini” which is what Jeep calls their teal. With the color matched roof it is a sweet looking vehicle.

  • avatar
    Firestorm 500

    Red. White. Black. Silver.

  • avatar
    JMII

    I’ve owned just about every color car, including orange, yellow and green… however white and black are the never again list for me for the reasons below:

    White: even when spotless just doesn’t “pop” its so generic and boring. It screams fleet-unit or rental to me. My wife had a pearl white Volvo and I’d finishing waxing it only to wonder why I even bothered because you couldn’t tell, it was still just white.

    Black: too hot in FL, impossible to keep clean, shows every paint swirl. When waxed it looks great, for about two seconds then you notice some flaw. Not good if you are OCD about your car’s look. Vehicles have black accents like grilles, trim, tires and windows (if tinted) thus a black car has no contrast. Its just all dark. Of course many vehicles looked really good all murdered out, but sorry I’ll pass.

    Grey / silver: I’m ok with these colors, especially if tinted like gunmetal (adding a touch of blue), but grey is so common now I’d rather get someone more intresting. I will say grey is the easiest to ignore – clean or dirty it just shifts a few points darker or lighter, so nobody can tell. I purposely got a silver truck knowing it wouldn’t get a bath very often. Same goes for wheels, grey is the perfect color for them – brake dust blends right in.

  • avatar
    MrIcky

    For any vehicle that doesn’t fit in my garage or I intend to take camping, white is what I buy. This is because white tends to usably buff out better for the scratches you get and the heat rejection. My last 2 trucks have been white and my next one will be too.

    But my car is bright orange-like safety cone bright, and my last car was very red. I’m not trying to express anything, I just like bright colors on relatively impractical things. It ‘feels’ right.

  • avatar
    Varezhka

    Red, because I like my car to be bright and cheerful.
    Red and blue seems to be the only non-greyscale color available these days.
    I do wish more colors were available, even if its by special orders only.

  • avatar
    jack4x

    Silver is the worst for me, but white is close.

  • avatar
    mikedt

    I am so sick of white, black and silver covering 90% of car offerings. I shouldn’t have to buy a subcompact meant as the first car of a 20-something or an extremely expensive sports car to get a color that wouldn’t be at home in a black and white movie. At this point the only car companies that seem to offer colors remotely exciting are the companies where you’d be hard pressed to say they were objectively a good purchase – I’m thinking of you Nissan and Chrysler.

  • avatar
    SCE to AUX

    “White is a choice of someone that seeks attention and being noticed, an extroverted, outgoing personality that doesn’t mind being in groups or social situations.”

    That description is completely the opposite of me, yet I’ve had 7 white cars in 40 years of car ownership. White seems to be my favorite color, followed by blue.

    Likely once and done for me: black and silver.

  • avatar
    KOKing

    For me, the color has to work on the particular car. There are colors I avoid (black and silver in particular) but there isn’t one I’d pick and blanket apply to any and every car out there.

    • 0 avatar
      CobraJet

      My 2017 Lacrosse is white. That color just looked good on that particular car. My Silverado is a red tint coat. White pickups look too plain.

      • 0 avatar
        CobraJet

        My 69 Mustang is Wimbledon White. I didn’t choose that color because it was a used car, but it think it looks good with a red interior. My Buick has a light tan interior. With dark brown accents. I hate black interiors and would not buy one.

  • avatar
    MRF 95 T-Bird

    It can depend on the vehicle. I’m a fan of the reds, maroons like GM Honduras maroon that was offered in the 60’s as well as classic browns like Mercedes Benz tobacco brown.
    I’m not too taken with white on many new vehicles, it tends to look to rent a car or a fleet purchase unless it’s on something fitting like a Mustang Shelby.

  • avatar
    Lou_BC

    I wonder if white is the most common colour because it’s the default fleet colour? I don’t like white because it’s a fleet colour and I have to contend with snow for a large portion of the year. White amounts to camouflage 1/2 the year.
    I hate black. It shows dust and scratches about the worst. It also is popular among the brodozer crowd. It does appear that the murdered out fad is waning.

    My current truck is dark grey and silver. I like the tutone. I wouldn’t get a solid grey since that’s extremely popular.

    I pick colours based on the vehicle or if I don’t mind the colour with the options I’m looking at buying.

  • avatar
    spookiness

    White looks good on some cars but not others. I would own any car in white before I ever owned one in black. Reds and blues would probably be my faves. I’ve come around on silver, and I own a silver car currently. Hides dirt fairly well, the finish has held up, and it still looks good after 11 years. There was a period (80’s? 90’s?) where silvers seemed to have a high failure rate in terms of deterioration and losing their clearcoat.

  • avatar
    Oberkanone

    White Gold Metallic as found on Porsche 911 is my favorite color white. It is whte in name only.

    Across manufacturers I’m partial to silver.

  • avatar
    tankinbeans

    My favorite car color is red, but the forest green that Honda used in the mid-90s is up there. As far as more recent colors go, my answer to dealers when asking about color preference is “anything but black, white, or silver.”

    It’s only bitten me once when I had a Tangerine Scream Focus ST. That got too much attention by people wanting to truck around when my only goal in life was to get to work. I liked the car, but …

  • avatar
    Rnaboz

    White looks great on refrigerators, washers and dryers. Not so good on cars.

  • avatar
    amwhalbi

    I agree that color can vary according to the vehicle. My 2015 Sonata was my first ever white car, and I absolutely love it. Think it is a very timeless styled car that the white color accentuates a lot. On the other hand, my neighbor has a white CX-5 (admittedly a great vehicle), but the white color does absolutely nothing for me. I like white Outbacks, but I do not like white Foresters. Subjective? You bet.

    I will say that, if I could get it, the champaign color liked by A Scientist would easily be my first choice. It’s not available on too many cars, but another neighbor has an Lincoln MKC in a champaign/platinum color that is absolutely gorgeous. One of my former Accords was close to that color. Extremely sharp, and yes, it always looked clean.

    • 0 avatar
      amwhalbi

      Also forgot : while we’re talking colors, I had a 1970 Chevy Nova in Hugger Orange that was a hoot. Man, when it was clean, it practically glowed. Really liked it – but then, I was in my early 20s, so I didn’t know much better.

  • avatar
    DenverMike

    Bright Red hides dirt, dust, grime, scratches and dings to good size dents in plain sight. Amazing. Is it the glare? I know it’s the stuff trucks attract when used as trucks. Otherwise bright red isn’t my favorite.

    I painted a white truck Vibrant Red and left the white as primer. It was disturbingly bright. Except no color looks better at night or dust/dawn.

  • avatar
    bumpy ii

    I bought my first white car (had two white trucks before) not long ago. Not my first choice of color, but shopping in the “built when I was in middle school” market means I don’t get to be too picky.

  • avatar
    lstanley

    White is probably the only color I will purchase for DD duties going forward. I like it because it looks clean, fresh, and futuristic.

    The best anonymous color is grey. Grey Tahoe, grey Odyssey, grey Porsche. Doesn’t matter what you drive you blend in.

    I do own a Zinnoberrot BMW that it pretty stunning. It’s an attention getting color for sure.

  • avatar
    golden2husky

    White sucks, in my opinion. And yes I know I’m in the minority. White gets dirty fast, makes your car look like an appliance*, and makes the body seams jump out at you. But it is the easiest to hide cheap body work.

    *one exception – C7 Corvettes look pretty good in white with black trim/wheels.

  • avatar
    White Shadow

    My Audi is white (and no, I’m not a narcissist) and I special ordered it with the Black Optics package, which gives it a flat black grill, black window trim, etc… It’s got that Storm Trooper look to it and I couldn’t be happier with the way it looks.

  • avatar
    White Shadow

    Certain cars look good in certain colors. And not every car looks good in every color. For example, if I like a car overall, but don’t really like the taillight design, that car probably looks good to me in red because the taillights will tend to blend in to red paint. I probably think more about color choices than most people when it comes to buying a new car.

  • avatar
    Jeff S

    My wife picked a pearl white on her 2013 CRV when she bought it new because she wanted a tan interior and not a black one. She would have rather had champagne but that was not available on the 2013 CRV. I bought a white used 2008 Ranger with a gray interior that had been a fleet truck because it was the best and newest compact truck I could get for under 4k. Those are the only white vehicles we have ever owned. I had a black crew cab Isuzu I-370 4×4 with a black leather interior I gave to my nephew’s wife. The black was harder to keep clean and the black interior was extremely hot in the the Spring, Summer, and most of Fall. I will not buy another black vehicle nor do I want a black interior. I have a champagne 2012 Buick Lacrosse with a light tan interior which is my favorite color. Dealers for the most part stock new vehicles with white, black, silver, and gray interiors because that is what sells. I like champagne and silver the best. One of my favorite colors was the pewter that was on my 99 S-10 which I had for almost 21 years it held up well and was easy to take care of–I gave that truck to my nephew.

    I miss more choice in interior choice but I would choose tan and gray over black anytime.

  • avatar

    I tend to go for bright colors along with their ‘royal’ versions: green, blue, purple, yellow & orange. That said, when I purchased my last used vehicle – a 2013 Charger (my first car was a 72 Charger – I wanted my last car to be a Charger) – the colors that were most abundant were black and silver/grey which I did not want. I found a blue one – out of my price range unfortunately. So, I settled for a white pearl car. Don’t ‘hate’ white, but I’d rather have another color just because, like MrIcky, I like the less common colors.

  • avatar
    Art Vandelay

    1970’s Porsche Lime Geeen

  • avatar
    Jeff S

    Basic white is the least expensive color because it does not have the pigments other colors have and that is one reason that fleets order white. I use to hate white but I have gotten use to it. Much easier to take care of than black and not as hot in warmer weather. I had my Ranger repainted at Maaco base white since it was Oxford White originally and the person who owned it before did their own touch up job on the entire truck and it would have not looked that good even after detailing. I noticed when I took the Ranger to Maaco most of the vehicles that were there to be painted were basic white. The Ranger looks brand new with its new clear coat and with a good cleaning inside and outside. The body is solid with no real rust and with a new rear bumper from Amazon and new tires it is in nice shape. Mechanically everything was done to it and it runs like new with 101k miles. For 3k plus the new paint, new bumper, and a few accessories I have a little over 5k invested in it.

  • avatar
    DungBeetle62

    My last two new cars have been black and that covers 20+ years of transportation. Had my plans set for a black Miata RF as the next ride. I’m sitting at a light and every fricken car around me… black, white, black, gray, white, dark gray, silver, black, gray, silver, light gray, black… far as the eye can see.

    The very reason why my wife got a Lexus ES in “Autumn Shimmer” – a metallic browny-orange, you do NOT see that color coming and going. So even though it’s a little stereotypical for a guy of a certain age, that Soul Red Mazda’s using has become tempting, with their blue as choice #2. This is all if I can’t find that orange Anniversary Edition 2019 RF in good shape.

  • avatar
    Jeff S

    I like that Mazda red too. My wife had a 2000 Fore Taurus in Toreador Red which is a similar red, the only red vehicle we have and we both really liked the color and the car.

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