#Program

With the CT6 and XT5 hitting the floor soon, Cadillac is working on a new dealer incentive program to encourage improvement of the buying experience at its stores.

Automotive News reports the program could bring as much as $850 million to $1 billion USD “in incremental profit” for the brand’s dealership network over the next four to five years, according to president Johan de Nysschen:

If we want to have a strong brand, we need to have a strong franchise. To do that, it means the dealers are profitable and that they’re able to invest in the business and to build the customer experience.

Hi Steve and Sajeev:

My daughter has been driving the Saturn Astra recommended by Steve for a few months now and we can all say that it is a nice car — screwed together well, efficient and kinda sporty. I consider it to be a win. Except for a minor key issue.