#NotComingToAmerica

I don’t understand what Ford is doing anymore. While the company is branding itself as this tech-savvy mobility firm, bent on delivery cutting-edge electrics that will save the planet, it has also removed its most-economical models from the U.S. market — leaving us with the EcoSport, some plug-ins, and the soon-to-be-gone Fiesta. Meanwhile, an ocean away, Europe is getting more small cars that it knows what to do with.

Considering utilities, crossovers and trucks pay the bills, that’s not a problem in itself. But it muddles Ford’s corporate identity to a point where I just have to shrug my shoulders. I had another opportunity to raise those bad boys up to my freaking ears this week when Blue Oval debuted the brand-new Puma in its top-tier Titanium X trim — a product the manufacturer has already said it doesn’t plan on bringing to North America.