Is the Apple Car Still Coming?

It’s been coming for years and is rumored to turn the automotive world upside down. But the all-electric Apple Car has failed to manifest. We’ve covered the many hardships endured by the code-named Project Titan, which supposedly employed 5,000 people and was rumored to have roped in Volkswagen. But that was in 2018, years after the vehicle’s development cycle had begun and allegedly changed from a pod-like autonomous car built by Magna International to a corporate shuttle based on the VW Transporter.

The story of Apple’s EV has changed so many times over the years that it’s getting hard to believe that we will ever see it. But the latest from the corporate press suggests that it’s still coming.

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Mercedes-Benz Reportedly Rethinking North American EV Strategy

Canadian dealers of Mercedes-Benz vehicles are reporting that the automaker is considering revising its strategy for North America.

The dealers attended a market-wide retailers meeting in Vancouver held in May and noted that the automaker was fretting about consumer hesitancy over expensive electric vehicles. Concerns centered around the ailing economy, which has been undermined by higher interest rates and ongoing inflation.

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Auto Lobby Says EPA Targets Aren’t Achievable

The Alliance for Automotive Innovation (AAI) is reportedly prepared to tell the Environmental Protection Agency (EPA) that its proposal to significantly reduce vehicle emissions through the 2032 model year is wildly unrealistic. The lobbying group believes that the government’s proposed targets are “neither reasonable nor achievable in the timeframe provided."

An internal memo was released on Wednesday, stating that the regulations introduced by the U.S. government earlier this year were so stringent that they were "a de facto battery-electric vehicle mandate.”

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Lordstown CEO Claims Foxconn Ignored Him Before Collapse

With the Lordstown Motors Corp. bankruptcy now official, everyone is trying to figure out what exactly happened. This includes CEO Ed Hightower, who is now claiming that the executive leadership at Foxtron — a subsidiary of Foxconn Technology Group focused on electric vehicles — refused to meet with him in 2022.

Frankly, it seems like everyone is playing the blame game right now. Lordstown is keen to place some heat on the Taiwanese partner it sold its factory to and Foxconn isn’t interested in taking the fall. But let’s see what can be gleaned from Hightower’s interview.

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IIHS Says Midsize Pickups Need More Passenger Protection

The Insurance Institute for Highway Safety (IIHS) believes that the rear-seat passengers of modestly sized pickups could be better protected after running a few through its updated moderate overlap frontal crash test.

While the group rated the Nissan Frontier as “acceptable,” crew-cabbed versions of the Ford Ranger only garnered a “marginal” classification. That left four-door versions of the Chevrolet Colorado, Jeep Gladiator, and Toyota Tacoma with “poor” ratings. No pickup managed to receive a “good” safety score, with the IIHS highlighting concerns about the possibility of chest, head, and neck injuries.

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Lordstown Motors Goes Bust

On Tuesday, Lordstown Motors Corp. (LMC) officially filed for bankruptcy and sued Foxconn. Though the writing was already on the wall for the Ohio-based electric vehicle manufacturer. Lordstown’s share price collapsed in 2021 and the company has suffered numerous production delays. This seems to have encouraged the Hon Hai Technology Group/Foxconn to back out of its strategic partnership.

But it’s not bad news for everybody. Former chief executive of Lordstown Motors, Steve Burns, managed to sell off every share of his stock before the company filed for Chapter 11. You might remember him as the executive who abruptly quit the company without explanation shortly after LMC's stock valuation slammed into the pavement.

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Honda Promises CarPlay, Android Auto on 2024 Prologue

Honda says their first volume electric vehicle, the Prologue, will play nicely with wireless Google built-in plus wireless Apple CarPlay and Android Auto compatibility. Why are we mentioning a seemingly trivial item? Because alert readers know Prologue is baked using General Motors ingredients – and GM recently indicated it plans to swear off smartphone integration in favor of its own interface.

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BMW Teases M5 Wagon Hinted for American Market

BMW has been teasing the next-generation M5, specifically the long-roof wagon variant known as the M5 Touring.

This is a little odd. While European sport wagons were once relatively popular in the United States, it has become increasingly rare to see them migrating beyond the home market. But there are rumors that the be-hatched M5 will be sold stateside, enthralling automotive enthusiasts that we can only hope are genuinely interested in buying a few.

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China’s GAC Debuts Ammonia-Powered Car Engine

With the automotive industry now keen on propulsion systems that don’t emit a lot of carbon, we’ve seen decades of manufacturers toying with alternative fuels. Corn-based ethanol was big for a while and the Germans have recently shown a renewed interest in carbon monoxide and hydrogen-based synthetic fuel stemming from the gasification of coal, biomass, and/or methane.

Meanwhile, China’s state-owned Guangzhou Automobile Group Company (GAC) has announced it had developed an engine powered by ammonia with help from Toyota Motor Corporation during its annual technology showcase.

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2024 Toyota C-HR Debuts Elsewhere: Does Our Market Care?

Toyota has released the second generation of the C-HR subcompact crossover and looks to have made numerous improvements to the vehicle. But it doesn’t sound like we’ll be seeing it on our market after the original model failed to resonate with North American consumers.

We also have the Toyota Corolla Cross available for purchase, resulting in some troublesome overlap. While still extremely slow in its base configuration, the Cross ended up being significantly quicker than the C-HR and offered improved utility for a little less money. However, with the new generation having addressed some of the discontinued model’s shortcomings, one wonders if the new C-HR would have a better chance were it to be shipped stateside.

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Report: Ford Allegedly Planning More Layoffs

Ford has been restructuring for years and is reportedly planning additional layoffs. Staff from multiple business units, including its combustion-focused Ford Blue division and the Model e electric vehicle unit, are supposed to be getting bad news in the coming weeks. But the number of people getting laid off isn’t supposed to match what we’ve seen before. 

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J.D. Power Survey Finds Quality Control Has Fallen Into the Abyss

J.D. Power has released its Initial Quality Study for 2023 and the big takeaway seems to be that the automotive industry continues to fumble. While manufacturers are bending over backward to implement novel technologies and features, last year’s survey revealed that customers felt vehicular quality reached its lowest level in more than three decades.

It’s even worse this year.

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Toyota Releases Limited Editions of the GR Corolla, GR Supra, and GR86

Eager to continue showcasing its performance products sold under the Gazoo Racing banner, Toyota has introduced special editions of the GR Corolla, GR86, and GR Supra. Sadly, this makes them limited in nature and subject to dealer markups you might not want to deal with. However, if you’re looking for a collectible Toyota to keep in your garage for a few decades, these models are probably worth looking into.

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Report: California Gasoline No Longer the Most Expensive

Washington has officially managed to surpass California as the state with the highest fuel prices and looks as though it’s on track to compete for that dubious honor indefinitely. 

Based upon data tabulated by the American Automobile Association (AAA), unleaded gasoline purchases in Washington jumped by 32 cents over the past month to $4.93 a gallon. The national average is presently $3.58 per gallon.

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First Drive: 2023 Ford Super Duty Lineup

While Ford has been shipping all trims of its all-new 2023 Super Duty pickup line to customers since May, production issues have delayed things and you’ll be hard-pressed to find someone that’s actually driven one. Fortunately, the Blue Oval invited us to take a gander at the new trucks at the Ford Michigan Proving Grounds earlier this month.

As first impressions go, the Super Duty led off with a firm handshake and proved that it can be slotted into a myriad of roles. Ford offered up an impressive resume and a sound business plan and allowed us to beat on a few examples to prove its rigs were the correct vehicle for any job.

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  • MaintenanceCosts It's not a Benz or a Jag / it's a 5-0 with a rag /And I don't wanna brag / but I could never be stag
  • 3-On-The-Tree Son has a 2016 Mustang GT 5.0 and I have a 2009 C6 Corvette LS3 6spd. And on paper they are pretty close.
  • 3-On-The-Tree Same as the Land Cruiser, emissions. I have a 1985 FJ60 Land Cruiser and it’s a beast off-roading.
  • CanadaCraig I would like for this anniversary special to be a bare-bones Plain-Jane model offered in Dynasty Green and Vintage Burgundy.
  • ToolGuy Ford is good at drifting all right... 😉