Mexican Auto Industry Undeterred by 7.1 Magnitude Earthquake

Automakers spent Wednesday surveying factory sites in Central Mexico after a 7.1 magnitude earthquake ravaged the region Tuesday evening. However, after some momentary shutdowns, it’s looking like business as usual for most manufacturers. Despite countless injuries, over 200 fatalities, and widespread damage yet to be fully assessed, the automotive industry emerged from the quake largely unscathed.

Arguably the hardest hit, Volkswagen Group’s Puebla plant temporarily halted assembly so workers could inspect buildings for damage. Finding no significant structural harm, factory employees resumed third-shift production of the Jetta and Golf.

Audi’s crossover plant, also in the state of Puebla, sustained no obvious damage. It’s second shift was halted early on Tuesday as well. The company said third-shift production was canceled so that employees could attend to their loved ones after the quake.

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Disaster at National Corvette Museum: Can History Be Saved?

The National Corvette Museum in Bowling Green, Kentucky suffered major sinkhole damage yesterday. Now the fate of several important Corvettes, and perhaps the museum itself, hangs in the balance.

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QOTD: How Will Isaac (Not Mizrahi) Affect Gas Prices

On occassion, I’ll use the Question of the Day feature as a tool to draw on the collective knowledge of the B&B to learn something; today I’m asking your your input on Tropical Storm (Hurricane?) Isaac.

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  • Kjhkjlhkjhkljh kljhjkhjklhkjh A prelude is a bad idea. There is already Acura with all the weird sport trims. This will not make back it's R&D money.
  • Analoggrotto I don't see a red car here, how blazing stupid are you people?
  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.