#Mazda2

You’re looking at the next Toyota Yaris. Seriously. Under the terms of a deal struck with Toyota, Mazda’s all-new Mexican assembly plant will build the next Mazda2 and the Toyota Yaris on a single, Mazda-derived platform.

For many Americans, the words “Ford Fiesta” dredges up memories of a claustrophobic rattle-trap competing with “Geo Metro” for the title of Worst American Small Car. Personally, the only time I ever wanted a fiesta was during a drunken weekend in Cabo, and it had more to do with tequila than cars. But that was four years ago and 214,000 Fiestas ago. Since then the Fiesta has proved that an American car company is capable of creating a desirable compact car. Is the party over, or is the car’s first refresh a sign that the party has just begun? Let’s find out.

A report from Just-Auto suggests that the next Mazda2 will “use [a] downsized CX-5 platform”. While this is technically true, the headline is a bit misleading.

In the weeks to come, you will be treated to a set of racing tales to make the most ardent consumer of Schadenfreude blush.

How quickly can you build a race car? If you start with a Mazda2, the answer is “25 hours or less”. Mazda performed a quick B-spec build at the PRI show a few months ago. Sharp-eyed viewers will notice the “Long Road Racing” sticker on the rear bumper, leading me to guess that drivers with the appropriate credentials will be able to rent it from the firm.

B-Spec racing can be fun, as you’ll see in a few upcoming articles where we take a Mazda2 and run it in B-Spec against competition in the Canadian Touring Car Challenge and Grand-Am’s Total Performance Challenge.

Remember the legendary Toyota Tercel? Sorry, trick question—there was no legendary Toyota Tercel. Between 1980 and 2000 five generations of tiny Toyotas came and went, leaving nary a trace in car guy lore. Toyota followed up the Tercel with the Echo. The new car was memorable…for ridiculous Gen Y marketing, an ugly exterior, a cheap interior, bobbly handling, and a harsh ride. All but admitting failure, Toyota not only let the Echo die on the vine as a “special order only” car but, taking a page from the GM playbook, euthanized the nameplate as well. A Yaris successor succeeded in that it continued the Tercel tradition of utter unmemorability. Emboldened by this success, Toyota has not only retained the Yaris nameplate for a second generation, but is pitching an SE variant at people who actually like to drive. Will we remember this one, and for the right reasons?

Once issued a challenge to write a novel in just six words, Ernest Hemingway famously produced, “For sale: baby shoes, never used.” Well that’s a bit depressing. No wonder he shot himself. It’s rumoured that Hemingway considered this snippet his best work. Get ready to eat your heart out Papa Bear, ’cause I can sum up the Mazda2 in one syllable: “Wheeee!”

Eh? Hmm, seems that’s not good enough for our Editor. But wait, there’s more!

Ben writes:

I’m planning a purchase this summer. The two cars I’m looking at most closely are the Mazda2 and the Scion xD. I noticed that the 2011 Mazda2s are spending an average of 109 days on the lot, and the 2010 xD is even worse at 239 days. Your February sales charts and March charts paint a similar picture. They’re both selling terribly, but I’m so far unable to find good deals on either, for different reasons.

I’ve been known to complain every now and then that cars in general have grown too heavy and, partly as a consequence, boring to drive. Hardly any engage the driver like the 2003 Mazda Protege5 in my driveway does. Even the burgeoning crop of B-segment cars, including the much-lauded Honda Fit, has disappointed in this regard. And so we come to the latest contender, the Mazda2, at 2,306 pounds the lightest 2011 car you can buy with a back seat.

For a reviewer, getting handed a car with delivery miles on the odometer is an instant promotion to tribal shaman. You’re given a quick pat on the back before being shoved into a hut with the village’s prettiest virgin. Needless to say, this privilege comes with the sacred duty of keeping the virgin in tip-top shape, otherwise your term as high-muck-a-much will be pretty short-lived. Unfortunately for my political aspirations, the Mazda2 loves being ridden hard. It squeals through corners, snarling like a dog in heat. There’s a lot more fun to be had here than the tiny 185/55R15 Dunlop Sports suggest.